In today’s busy market, a good cold email plan is key. The best cold email tools make it easier, saving time and effort. Did you know businesses make $42 for every $1 spent? That’s a huge profit! Also, personal cold emails can raise sales by 600%. Tools that send follow-ups and customize emails triple replies. This helps your emails get noticed. If you want the best cold email tools to improve your emails, this list will help you out.

Key Takeaways

• Cold email tools can help you sell more products. Personal emails can get 600% more replies.

• Picking the right tool is important. Look for features like automation, tracking, and personalization to improve your emails.

• Tools like Mails.ai and Lemlist have helpful features. They include email warmup and analytics to make sure emails are delivered and read.

• Knowing your business goals helps you choose the best tool. Decide if you need to track replies or reach more people.

• Focus on deliverability and customer support when picking a tool. This ensures emails go to inboxes and you get help when needed.

Quick Comparison of the Best Cold Email Tools

Features Overview

When looking at the top cold email tools, you’ll see each one has special features to help you get more leads. Some focus on tracking data, while others are great for making emails personal or automating tasks. Here’s a simple breakdown:

• Analytics and Tracking: Tools like Mails.ai and Smartlead.ai show details about open rates, clicks, and replies. These numbers help you see what works best.

• A/B Testing: Not all tools have strong A/B testing. SmartReach is great for testing subject lines and email content to improve results.

• Personalization: Lemlist uses smart technology to write emails that feel personal and match your audience.

• Automation: Automation features like follow-ups and inbox rotation help you reach more people. Mails.ai is great because it offers unlimited email accounts and automatic warmups.

Pricing Comparison

The cost of cold email tools depends on the features and size you need. Here’s a quick look at the top choices:

Key Benefits of Each Tool

Cold email tools are great for finding new leads. They let you contact decision-makers, make emails personal, and track how well they work. Here’s why these tools are helpful:

• Cost-Effectiveness: Cold emails give a big return, earning $36 for every $1 spent.

• Wide Audience Reach: These tools help you target specific groups, boosting engagement.

• Personalization: Tools like Lemlist and Mails.ai let you customize emails to fit your audience, increasing sales.

• Trust Building: Adding facts like “89% of our clients saw better sales” builds trust and makes you stand out.

Picking the right cold email tool will make your outreach easier and help you get more leads.

Tool #1: Mails.ai

Features

Mails.ai is a top tool for businesses wanting to grow. It has many features to help you get more leads and improve email success. Here’s why it’s special:

• Unlimited Email Accounts: Add as many accounts as you want for free.

• AI-Powered Email Writer: Use AI to quickly create emails that match your audience.

• Email Warmup: Automatically improve your sender reputation so emails avoid spam.

• Inbox Rotation: Spread emails across accounts to prevent spam warnings.

• Advanced Analytics: Check open rates, replies, and clicks to improve results.

These tools make Mails.ai perfect for startups needing simple email solutions.

Pricing

Mails.ai has plans for all business sizes. Whether you’re just starting or already growing, there’s an option for you:

The free plan is great for testing, while the Pro Plan works best for big outreach needs.

Strengths and Limitations

Mails.ai is excellent for getting more leads with its smart tools. Here’s what it does well:

• High Deliverability: Email warmup and inbox rotation help emails reach people.

• Scalability: Unlimited accounts and analytics make it ideal for growing businesses.

• Ease of Use: AI email writing and follow-ups save time and effort.

But, it has fewer integrations than tools like HubSpot. Even so, its focus on deliverability and lead generation makes it a top choice for cold emailing.

Tool #2: Saleshandy

Features

Saleshandy is a helpful tool for sending cold emails. It makes outreach easier and helps businesses find more leads. Its tracking and automation tools are very strong. Here’s why it’s a great choice:

• Real-Time Email Tracking: See when emails are opened or clicked.

• Document Tracking: Check how people use your sales files, like proposals.

• Mail Merge: Send many personal emails without losing the human feel.

These tools make Saleshandy perfect for businesses wanting better outreach and more leads.

Pricing

Saleshandy has plans for small and big businesses. You can pick one that fits your needs:

The Starter plan works well for small teams. The Scale plan is best for big campaigns.

Strengths and Limitations

Saleshandy is great for finding leads with its smart email tools. Here’s why people like it:

• Strengths:

  • Amazing email tracking and automation features.

  • High ratings, with 4.6/5 stars from over 600 reviews.

  • Easy to connect with email systems for smooth work.

  • Fast and friendly customer support.

• Limitations:

  • Sending too many emails might cause bans from providers.

  • Some users say tracking data isn’t always correct.

Even with these small issues, Saleshandy is still one of the top tools for cold email marketing.

Tool #3: Smartlead.ai

Features

Smartlead.ai is a strong tool for cold emails. It helps businesses find leads and improve outreach. Its automation and scaling features make it stand out. Here’s why it’s one of the top choices:

• Unlimited Mailboxes: You can connect as many mailboxes as needed. This helps grow your campaigns easily.

• Unique IP Servers: Each campaign uses its own IP servers. This boosts email delivery rates.

• Automated Warmup: Emails are sent slowly at first, like a person would. This improves your sender reputation over time.

• Built-in Tools: It includes tools like email verification and SPF Checker. These tools help your campaigns work better.

• Sender Reputation Protection: Emails move from spam to inbox automatically. This keeps your reputation safe.

💡 Pro Tip: Use Smartlead.ai’s automation tools to grow your cold email campaigns quickly and effectively.

Pricing

Smartlead.ai has affordable plans for its advanced features. Here’s how it compares to others:

The $39/month plan works well for small teams. Bigger businesses may need higher plans for more leads.

Strengths and Limitations

Smartlead.ai is great for finding leads with its smart tools. Here’s a quick look at its pros and cons:

Smartlead.ai’s automation and scaling features make it a top pick for cold emails. Beginners might find setup tricky, but the results are worth the effort.

Tool #4: Mailshake

Features

Mailshake is a great tool for sending cold emails. It helps businesses reach more people and find new leads. Whether you’re a small team or a growing company, Mailshake makes email outreach simple and effective.

Here’s why Mailshake stands out:

• Personalized Outreach: Add merge tags or upload CSV files to make emails feel personal.

• Email Deliverability Tools: These features help your emails avoid spam folders and reach inboxes.

• Automation: Follow-ups are sent automatically, saving you time and effort.

• User-Friendly Interface: Its easy design lets anyone create and manage email campaigns.

Mailshake is known as one of the best tools for cold email marketing. It’s trusted by many businesses to improve their sales outreach and grow faster.

Pricing

Mailshake has pricing plans for different business needs. Whether you’re starting small or running big campaigns, there’s a plan for you:

Users love the platform’s helpful resources, like video guides, a knowledge base, and live chat. These tools make it easier to use Mailshake effectively.

Pro Tip: Upgrade to the Pro Plan if you want advanced analytics and A/B testing to improve your campaigns.

Strengths and Limitations

Mailshake has many benefits that make it popular for cold emails:

• Strengths:

  • Personalizing emails is easy with merge tags and CSV uploads.

  • Deliverability tools help more emails get opened.

  • Customer support is quick and helpful, which users appreciate.

• Weaknesses:

  • Advanced features like detailed analytics are limited.

  • The cost may be high for smaller businesses.

Even with these small issues, Mailshake is still a top pick for lead generation. Its simple design and focus on email deliverability make it a great choice for businesses of all sizes.

Tool #5: Woodpecker

Features

Woodpecker is a smart tool that makes sending cold emails easier. It helps businesses find leads and improve their email campaigns with useful features.

• Reply Detection: Stops follow-ups when someone replies, avoiding extra emails.

• A/B Testing: Try up to five versions of emails to see what works best.

• Sending Volume Monitor: Keeps your emails safe by controlling how many you send.

• Warm-up Add-on: Builds trust for your emails, so they don’t go to spam.

Woodpecker also tracks email performance and personalizes messages. You can check open rates, clicks, and replies while using smart tools to send follow-ups. These features make it great for growing businesses and improving b2b leads.

Pricing

Woodpecker has plans for all business sizes. You can choose monthly or yearly billing.

The yearly plan saves money over time. With tools like email verification and spam checks, Woodpecker ensures your campaigns run smoothly.

Strengths and Limitations

Woodpecker is loved for its simple design and powerful tools. Here’s why users like it:

• Strengths:

  • Easy-to-use interface that anyone can navigate.

  • Great tools for tracking, testing, and automating emails.

  • Affordable pricing compared to other tools.

  • High ratings from users on review sites like Capterra and G2.

• Limitations:

  • Some features may need extra setup for certain tasks.

Even with small drawbacks, Woodpecker is a top pick for cold emails. Its ability to customize campaigns and improve outreach makes it a must-have for growing businesses.

Tool #6: Lemlist

Features

Lemlist is a tool that helps make cold emails unique. It has many features to improve lead generation and outreach. Here’s why it’s useful:

• You can add custom text, pictures, and links to emails.

• It uses email, LinkedIn, and calls to reach more people.

• Built-in tools help emails land in inboxes, not spam.

• Analytics show open rates and replies to improve your strategy.

• AI tools organize leads and send messages automatically.

💡 Tip: Using multiple channels like email and LinkedIn boosts success. Lemlist helps you combine them for better results!

Pricing

Lemlist has plans for small and big teams. You can pick what works best:

• Try it free for 14 days to see how it works.

• The Basic Plan is good for small teams with simple needs.

• The Advanced Plan has extra tools for bigger teams to improve results.

Users say Lemlist helps deliver more emails successfully, making it a smart choice for finding leads.

Strengths and Limitations

Lemlist has many good features but also some challenges. Here’s a quick look:

Lemlist is great for making emails personal and using multiple channels. While setup can take time, its tools and guides help you succeed in finding leads.

Tool #7: Apollo.io

Features

Apollo.io is a strong tool for sending cold emails. It helps businesses find leads and improve their email campaigns. With smart tools and accurate data, it makes outreach easier. Here’s why Apollo.io is special:

1. High Performance: Campaigns with Apollo.io get great results, like a 61% open rate and 15% click-through rate.

2. Advanced Tools: It has features like A/B testing, tracking campaign success, and creating customer profiles. These tools help you connect with the right people.

3. Targeted Leads: You can search through 250 million contacts to find the best matches for your business.

Apollo.io’s tools make it a great choice for businesses wanting to grow their leads.

Pricing

Apollo.io has plans for all kinds of businesses. Whether you’re new or running big campaigns, there’s an option for you:

The free plan is great for trying it out. The Organization Plan is best for businesses needing advanced tools and security.

Strengths and Limitations

Apollo.io is great for finding leads and managing campaigns, but it has some downsides too.

Strengths:

• Helps find leads with updated and accurate data.

• Offers a huge database of b2b contacts.

• Lets you target specific groups with advanced filters.

Limitations:

• Some emails might go to spam folders.

• Limited export credits and occasional errors in contact data.

• Needs regular updates to stay effective.

Apollo.io is a reliable tool for businesses focused on finding leads. While it takes time to learn, its smart features and data-driven tools give great results.

Tool #8: Instantly.ai

Features

Instantly.ai is a smart tool for sending cold emails. It helps businesses reach more people and grow faster. Here’s why it’s special:

• Unlimited Email Sending: Send as many emails as you want. This is great for growing your campaigns.

• AI-Powered Personalization: The tool uses AI to make emails feel personal. This helps you get more replies.

• Email Warmup: It warms up email accounts automatically. This keeps your emails out of spam folders.

• Real-Time Analytics: Check open rates, clicks, and replies right away. Use this data to improve your strategy.

• Team Collaboration: Share campaigns and track progress with your team easily.

These features make Instantly.ai a great choice for improving cold email outreach.

Pricing

Instantly.ai has flexible pricing for all business sizes. Whether you’re small or growing, there’s a plan for you. Here’s what it offers:

The plans let you scale as your business grows. This makes Instantly.ai a budget-friendly option for lead generation.

Strengths and Limitations

Instantly.ai has many benefits that make it popular for cold emails. Here’s a quick look:

• Strengths:

  • Unlimited emails let you grow without extra costs.

  • AI personalization makes emails more engaging.

  • Real-time analytics help you improve campaigns fast.

  • Email warmup keeps your emails out of spam folders.

• Limitations:

  • Some users may find the interface confusing at first.

  • Advanced tools might take time to learn for beginners.

Even with these small issues, Instantly.ai is a reliable tool for finding leads and improving outreach.

Tool #9: HubSpot

Features

HubSpot is a great tool for managing cold email campaigns. It keeps everything organized and helps improve your email marketing. Here’s why it’s useful:

• Detailed Analytics: HubSpot shows how your emails perform. You can see open rates (46-50%) and click-through rates (2.6-3%). This helps you know what works best.

• Personalization: Change emails to fit your audience. This makes people more likely to respond.

• A/B Testing: Try out different email versions to find the best one. This feature is available in higher-tier plans.

• Custom Lists: Make lists based on contact info, deals, or companies. This helps you target the right groups.

• Content Tracking: See how people interact with your blog posts and landing pages. Use this to improve your content.

HubSpot also lets you set goals and track important numbers like traffic and revenue. These tools make managing campaigns easier and help your business grow.

Pricing

HubSpot has plans for all kinds of businesses. Whether you’re new or experienced, there’s a plan for you:

The free plan is good for beginners. The Enterprise Tier works best for big businesses needing advanced tools.

Strengths and Limitations

HubSpot is a trusted tool for cold emails, but it has pros and cons.

Strengths:

• Makes campaign management simple and organized.

• Detailed email insights help improve your strategy.

• Works well with HubSpot CRM for smooth data sharing.

• Helps you stay on top of your outreach efforts.

Limitations:

• Reports on leads can be hard to understand.

• Data updates may not happen instantly.

• Some users say lead info shows old interactions, not new ones.

Even with these small issues, HubSpot is still a top choice. Its analytics, personalization, and tools for finding leads make it very helpful for email outreach.

Tool #10: Emailchaser

Features

Emailchaser is a smart tool for sending cold emails. It helps businesses reach prospects and grow easily. Here’s why it’s special:

• Email Tracking: See when emails are opened or clicked. This helps you follow up better.

• Automated Follow-Ups: Set follow-ups to send automatically, saving time.

• Email Verification: Check email addresses before sending to avoid bounces.

• Personalization Tools: Make emails feel personal to get more replies.

• Campaign Analytics: Track open rates and replies to improve your strategy.

Emailchaser recently had a campaign with over 30% positive replies. This shows how well it works for cold emails. If you need a tool to boost results, this one is great.

Pricing

Emailchaser has affordable plans for all business sizes. Here’s a quick comparison:

• Emailchaser costs $97/month for its Professional plan.

• It offers a free first month to try all features.

This makes Emailchaser a budget-friendly choice for growing businesses.

Strengths and Limitations

Emailchaser has many benefits that make it a great tool:

• Strengths:

  • Emails land in inboxes, not spam folders.

  • Simple design makes it easy for beginners to use.

  • Free trial lets you test features without paying upfront.

• Limitations:

  • Some CRM integrations may need extra setup.

Even with small issues, Emailchaser is a reliable tool for cold emails. Its low cost, ease of use, and strong features make it a top choice.

How to Pick the Right Cold Email Tool

Understand Your Business Goals

Start by figuring out what your business needs. Do you want better email delivery, track responses, or grow your outreach? Each tool has different features, so knowing your goals is important.

Focus on key numbers to see how your emails are doing. For example:

Tracking these numbers helps improve your strategy. Tools like Mails.ai and Lemlist have great analytics to monitor these, making them good picks for businesses wanting smarter email automation.

Compare Features and Costs

Not all email tools are the same. Some focus on making emails personal, while others are better at automating tasks or tracking data. Comparing features and prices helps you choose wisely.

Here’s a quick look at some popular tools:

If you’re a small business, Mailshake offers affordable plans with basic tools. For advanced features or a large contact database, Lemlist or Apollo.io might be better options.

Think About Growth and Compatibility

As your business expands, your email tool should grow with you. The best tools handle more emails and work well with your current systems.

Look for tools that provide:

• Automation to manage big campaigns easily.

• CRM integration to keep contacts and campaigns organized.

• High deliverability to ensure emails land in inboxes, not spam.

Features like spam checks, email warm-up, and domain setup (DKIM, SPF, DMARC) are crucial for good delivery rates. Mails.ai excels in these areas, making it a great choice for scaling your email efforts.

Pick a tool that fits your workflow. A tool that grows with your business and works with your CRM will save time and improve your results.

Focus on Deliverability and Support

Picking the right cold email tool means focusing on deliverability. If your email doesn’t reach the inbox, it won’t matter how good it is. Features like email warmup, inbox rotation, and spam detection help your emails land in the inbox instead of spam.

You also need tools that offer great support. Whether you’re new or experienced, having help when needed saves time. Look for tools with live chat, step-by-step guides, or personal onboarding. These can help you set up, fix problems, and improve your campaigns.

Here’s a simple checklist to focus on deliverability and support:

• Email Warmup: Slowly increase email sending to build trust.

• Spam Detection: Spot and fix problems that could mark emails as spam.

• Inbox Rotation: Use multiple accounts to avoid overloading one inbox.

• Customer Support: Pick tools with fast and helpful support options.

• Learning Resources: Find tools with tutorials, FAQs, and webinars.

If you’re reaching out to b2b leads, these features are even more important. Good deliverability ensures decision-makers see your emails. Strong support helps you handle any issues. Tools like Mails.ai are great for this, making them perfect for growing businesses.

The best cold email tools don’t just send emails—they make sure they’re seen and help you succeed.

Picking the right cold email tool is super important for sales. A good tool helps you reach people, get replies, and close deals. Did you know using personal subject lines can boost opens by 50%? Also, sending emails from one address raises replies by 93%. These numbers show how helpful the right email tool can be.

Mails.ai is a top choice for email automation. It lets you send unlimited emails, check emails for free, and use smart tools like inbox rotation and warmup. These features help your emails go to inboxes, not spam. Whether you’re growing a b2b contact list or expanding outreach, Mails.ai is a great option.

Want to improve your email campaigns? Try it free today!

FAQ

What is a cold email tool, and why do you need one?

A cold email tool helps you send emails to new contacts. It handles tasks like follow-ups, tracking, and reports automatically. This saves time and makes it easier to reach potential customers. If you want to grow your outreach, it’s very helpful.

How do cold email tools improve deliverability?

These tools use features like email warmup and spam checks. They help your emails go to inboxes instead of spam folders. By keeping a good sender reputation, they let you reach more people.

Can cold email tools help with a b2b lead database?

Yes! Many tools work with b2b lead databases to make outreach simple. You can add contacts, customize emails, and track replies. This helps you connect with key people and grow your business.

Are cold email tools suitable for small businesses?

Yes! Many tools have low-cost plans for small teams. They make sending emails, tracking results, and follow-ups easy. Even with a small budget, you can run great campaigns and find leads.

How do I choose the best cold email tool?

First, decide what your business needs. Look for tools with automation, tracking, and integrations. Compare costs and how well they can grow with you. Tools like Mails.ai are great for unlimited emails and strong deliverability features.