Brevo Email Marketing Software 2026 A Deep Dive into Features and Pricing

Email marketing remains crucial in 2026, with a projected market value of $16.5 billion and an annual growth rate of 13-14%.

To capitalize on this growth, businesses need robust tools, especially those offering AI-driven personalization and reliable deliverability. Brevo, formerly Sendinblue, stands out as a prominent Brevo email marketing software. This blog will delve into Brevo's features and 2026 pricing, helping you select the optimal plan. You'll gain insights into Brevo's extensive capabilities and competitive pricing structure.

Key Takeaways

• Brevo has many tools. These help with email marketing. You can make campaigns. You can send automatic emails. You can also manage customer information.

• Brevo has different prices. There is a free plan. It charges based on emails sent. It does not charge by contacts.

• Brevo uses AI. This helps make messages special. It also helps send emails at the right time. This makes your marketing smarter.

• Brevo is good for many businesses. This includes small and large ones. Its tools can grow with what you need.

• Mails.ai is a good choice. It helps send cold emails. It makes sure your emails get delivered. It also offers many accounts.

Brevo Core Email Features 2026

Brevo has many basic tools. They are for your email marketing needs. These tools are key for good digital campaigns. This part shows what Brevo's email marketing software offers in 2026.

Campaign Creation and Management

You can easily make and start your email campaigns. Brevo has a simple drag-and-drop editor. This tool helps you make nice-looking emails. You do not need to know how to code. You can pick from many templates. Or you can make your own. Brevo lets you see how emails look on different devices. This makes sure your messages look good everywhere. You can set emails to send at the best times. This helps you reach people when they are ready to read. It is easy to manage many campaigns. You can sort them. You can check their status. You can change them if needed. This keeps your email marketing neat and works well.

Marketing Automation Workflows

Brevo is great at marketing automation. You can set up strong workflows. They save you time and effort. These workflows send emails automatically. They send based on certain actions. For example, you can send a welcome email. This goes to new sign-ups. You can also send follow-up emails. These go to customers who leave items in their cart. Brevo's visual workflow builder makes it easy. You can plan out complex steps. You set the rules and actions. The system does the rest. This email automation helps you get new customers. It also keeps current customers engaged all the time. You can make personal customer journeys. This makes sure people get the right messages. They get them at the right time.

Transactional Email Capabilities

Transactional emails are very important for any business. Brevo has strong tools for sending these messages. These include order confirmations. They also include shipping updates. Password resets and account notices are also included. You can send these emails fast and reliably. Brevo's system makes sure your transactional emails get delivered. You can also change these emails. Make them match your brand. This keeps your brand looking the same for customers. The platform shows detailed records for transactional emails. This lets you track when they are sent and opened. This makes sure your important messages always get to the right people.

SMS Marketing Integration

Brevo adds SMS marketing right into its platform. This lets you send both ads and important text messages. You can manage these with your email campaigns. This combined way helps you track both in one place. Brevo's SMS tools are good for many things. You can send quick sales offers. These are for stores or online shops. They might be short-time sales or discount codes. You can also send urgent updates. These are about events or customer orders. This means you can talk in real-time. Appointment reminders are another key use.

Here are some main uses for Brevo's SMS marketing:

• Promotional SMS: Get sales with special deals. Announce new products. Offer limited-time sales. These are often texts sent to many people.

• Transactional SMS: Send one-on-one messages. These are sent after certain actions. Examples are order confirmations. Shipping notices are another. These give quick information.

• Customer engagement SMS: Ask for feedback. Update loyalty members. Do surveys.

• Urgent updates: Share changes or cancellations. Send important information fast.

CRM and Contact Management

Brevo has good CRM tools. It also has contact management tools. You can keep your customer data organized. The platform helps you build full customer profiles. You can bring together, manage, and update customer data. This gives you a full view of each contact. Brevo's Pipeline tool helps manage sales. You can make custom deal pipelines. This lets you track deals. You can see them through different steps. You can also set up follow-up tasks. You can change deal stages. Brevo's marketing platform has tools for email, SMS, and WhatsApp. It includes ways to automate these. The sales platform helps manage pipelines. It tracks sales actions. This includes automatic deal tracking. It also schedules meetings. Brevo also has a Conversations platform. This is for customer help. It has live chat. It also has a shared inbox. You can manage all customer talks in one place.

Landing Page and Form Builder

Brevo has tools to make good landing pages and forms. You can build professional-looking landing pages. Use a drag-and-drop editor. These pages help you get leads. They also promote special offers. You do not need to know any code. You can change templates to match your brand. This makes everything look the same. The form builder lets you make different kinds of forms. These include sign-up forms. Contact forms and survey forms are also included. You can put these forms on your website or landing pages. This helps you get useful subscriber info. All data collected goes straight to your Brevo contact list. This makes getting leads easier.

Reporting and Analytics

Knowing how your campaigns do is very important. Brevo offers reports and analytics. They help you track your email campaigns. You can check key numbers. These include open rates. Click-through rates and bounce rates are also included. These details help you see how your campaigns are doing. Brevo gives basic reports and analytics. It also has advanced email reports. You can see heatmaps. These show where people click on your emails. Tools that check delivery help. They make sure your emails get to inboxes. For professional plans, you can get AI segmentation. You can also get data analysis. Custom dashboards are also for these plans. But Brevo's reports are not as deep as big company platforms. It does not have advanced funnel tracking. It also lacks revenue attribution. Its reporting tools are good for general campaign performance. But they might not give deep insights. These insights are found in more expensive options.

Brevo Marketing Platform Capabilities

Brevo has good tools. They help your marketing work better. This part looks at the Brevo marketing platform. It has AI tools. It also has tools to make sure emails get delivered.

AI Personalization and Optimization

Brevo uses AI. It makes your marketing smarter. This tool looks at what customers do. It helps you sort your audience. You can make messages special for each person. It also finds the best times to send emails. Better AI features are in the Business plan. These help you connect more with your audience.

Advanced Segmentation and Targeting

You can put your audience into groups. This is called advanced segmentation. Brevo helps you reach these groups well. You send the right message. It goes to the right person. This makes your campaigns work better. You get better results.

A/B Testing and Dynamic Content

Brevo lets you do A/B testing. This is for your email campaigns. You can test email subject lines. You can test email content. Try different send times. Test buttons or pictures. This makes your email strategy better. Run many versions of an email campaign. Change only one thing. See what gets the most attention. Brevo also has dynamic content. It scores contacts automatically. This is based on what they do. Automated workflows help manage contacts. These send different emails. They are based on actions. You can sort lists. Use things like customer status. Or use language. You can add choices to sign-up forms. This lets people pick what they want. This makes email lists special. It also makes campaigns special.

Deliverability Tools and Best Practices

The Brevo marketing platform helps emails reach inboxes. It gives you tools. It also gives good advice. You learn to avoid spam folders. This makes sure your messages are seen. Good deliverability is key. It helps any email marketing campaign succeed.

API and Integrations Ecosystem

The Brevo marketing platform works with many tools. Its API helps you build custom links. This makes the Brevo marketing platform do more. You can link it to your CRM. Or to your online store. This makes work smooth. The Brevo marketing platform works well with your systems.

Predictive Sending and Engagement

Brevo will use AI to sort people. This is smarter than simple rules. It helps you sort faster. It helps you sort better. This makes campaigns better. You build systems that get noticed. You keep your good name. This helps you grow by 2026. Brevo's Chief Revenue Officer talks about AI. It makes things personal. It also builds loyalty. These are key for growth. The company wants to give marketers one platform. This Brevo marketing platform makes things personal with AI. It also builds real loyalty. This helps marketers personalize well. It also shows how much money they make. The Brevo marketing platform wants better engagement.

Brevo Pricing Plans 2026

You need to know Brevo's prices. This helps you pick the right plan. Brevo has different prices. They fit different business sizes. They also fit different needs. This part explains Brevo's prices for 2026. You will see plan names. You will see email limits. You will see key features. This helps you choose your brevo email marketing software.

Free Plan Inclusions

Brevo has a good Free Plan. You can send 300 emails each day. You can keep 100,000 contacts. This is many contacts for free. The Free Plan has many good features. You get basic CRM tools. You can sort your contacts. A drag-and-drop editor helps you make emails. It has over 40 templates. You can use marketing automation. This is for up to 2,000 contacts. Web tracking is also in this plan. Brevo’s AI helper is in all brevo plans. This includes the Free Plan. It helps with subject lines. You get basic reports. These show opens and clicks. This Free Plan is a good start. You can try Brevo's features for free.

Starter Plan Features and Cost

The Starter Plan is Brevo's first paid plan. It is more flexible than the Free Plan. You can send more emails. The smallest Starter Plan costs $9 each month. This gives you 5,000 emails. There is no daily sending limit. This is good for small businesses. You can pick more emails too. For example, 9,000 emails cost $17 each month. You can send up to 100,000 emails monthly. This costs $69. This price changes with your needs. The Starter Plan has key features. They help your email marketing grow.

Standard Plan Details and Pricing

The Standard Plan has more advanced features. It builds on the Starter Plan. This plan costs $18 each month. This is for 5,000 emails. You can send up to 1 million emails monthly. The contact limit is 500 to 500,000. This price includes A/B testing. You also get better reports. Automation features are stronger. AI send-time help sends emails at the best times. You also get one landing page. This plan allows up to 3 users. This is good for small teams. The Standard Plan has many features. It helps you make your campaigns better.

Business Plan Advanced Options

The Business Plan is for bigger companies. It has even more advanced features. You get everything in the Standard Plan. It also has more users. You can have more landing pages. This plan often has phone support. You might get a special helper. This helps with big plans. The Business Plan is for growing. It sends many emails. It also has better connections. This price is special. It depends on what you need.

Enterprise Solutions

Brevo has Enterprise Solutions. These are for very big companies. These are custom brevo plans. They have special features. You can send unlimited emails. You get special systems. Better security is included. Tools meet strict rules. You work with a special manager. This makes sure your campaigns work well. Enterprise Solutions have the best support. They have the most features. This price is for top performance. It is also for being reliable.

Pay-As-You-Go Credits

Brevo also has a pay-as-you-go choice. This is for sending emails sometimes. You buy credits. These credits never run out. You do not have daily sending limits. For example, 5,000 credits cost $35. You can get 20,000 credits for $105. This pay-as-you-go plan has Starter features. You get basic automation. This is for up to 2,000 contacts. Transactional emails are included. Web push messages are also there. Brevo's name is removed from your emails. But this pay-as-you-go choice does not have landing pages. You also miss A/B testing. You cannot sort contacts well. You only get email help. No phone help. This price is flexible. It is good for people who do not need a monthly plan.

Add-Ons and Potential Costs

You might need more features. These are not in your chosen plan. Brevo has extra add-ons. These can make your price higher. For example, you might need more users. You can add more landing pages. SMS and WhatsApp cost extra. These are not in the main brevo plans. You buy them separately. Knowing these costs helps you plan. It makes sure you get all features. Brevo's prices are clear. You can easily see what you pay for.

Brevo Value and Target Audience

Brevo helps many businesses. Its tools are useful. They help you start or grow fast. This part shows who Brevo helps most. It shows how Brevo helps you grow. It also gives a good experience.

Who Benefits from Brevo

Many businesses can use Brevo. Small businesses can use Free plans. Or they can use Starter plans. These help them start email marketing. These plans give basic tools. They do not cost much. Growing companies like Standard plans. They also like Business plans. These plans have more tools. They have A/B testing. They have better automation. You can manage contacts. You can send special messages. Brevo also helps agencies. It helps big companies. Its many tools help with hard marketing needs. You can run many campaigns. You can link to other systems.

Scalability for Growth

Brevo grows with your business. You can easily change your plans. Change them as you need more. Brevo put much money into its future. It got €500 million. This money helps with AI. It helps Brevo grow in the US. Brevo wants to make over €200 million. This is by 2025. More than half of Brevo's team works on products. They work on research. They look for new tech. Brevo put €50 million into its AI Lab. This lab makes new tools. These are for marketing, sales, and talking to customers.

Brevo also made its tech better. It moved all services to OVHcloud. This change got rid of old data centers. It helps Brevo save money. It works better. Brevo uses Megaport Virtual Edge. This gives good network service. This setup makes your Brevo platform work well. It works even when busy. Like on Black Friday. It can get more power when needed. This strong network helps Brevo grow worldwide. It helps set things up fast. It makes managing easier. You can trust Brevo. It handles your growing emails. Its system grows easily with you.

User Experience and Support

You will find Brevo easy to use. Its online app is simple. It is easy for users. Many users say it works perfectly. The platform has a good score. It is 81 out of 100. This shows it works well. Brevo also gives good help. Over 850 staff help you. You can email for help. Ask about importing contacts. Ask about paying. Brevo makes sure you get help. This helps you do well with your marketing.

Brevo vs. Competitors 2026

You need to know how Brevo stacks up. Compare it to other tools. This helps you pick the best one. Look at its features. Check its prices. See how it compares to others.

Feature Comparison with Rivals

Brevo has many features. Other tools have different strengths. See how Brevo compares. This is against rivals in 2026.

Brevo has good automation. It has many channels. But its delivery has been weak. This is in recent tests. Other tools have better online store features. Or better A/B testing. Brevo's free plan is useful. But some rivals offer more help. Or more features in their free plans.

Pricing Analysis Against Alternatives

Brevo's prices are often lower. This is compared to many rivals. Its pricing is based on emails sent. Not on contacts stored. This makes Brevo cheaper. Especially for many contacts.

Brevo has a Free plan. It has 100,000 contacts. You can send 300 emails daily. Its paid plans start at $9. Brevo also has pay-as-you-go. These prepaid options are cheaper. They are 25-60% less than Mailchimp. This makes Brevo a good Mailchimp choice. You get many features across its plans.

Mails.ai as a Superior Alternative

Brevo has many features. But Mails.ai is better for cold emails. Mails.ai focuses on delivery. It also focuses on growing. It gives unlimited email accounts. It has advanced AI tools. This helps you reach more people. Mails.ai makes sure your emails land. They go into the inbox. This is key for good campaigns.

Mails.ai Platform for Outreach

The Mails.ai platform has special benefits. This is for your outreach. You can link many email accounts. It warms up emails twice. This helps with delivery. An AI email writer helps you. It makes good content. These features make Mails.ai great. It helps you grow your cold email campaign. You get high inbox placement. You get good outreach.

Brevo Pros and Cons

You choose an email tool. You look at good and bad points. Here, we check Brevo's good and bad sides.

Advantages of Brevo

Brevo has many good things. It is very helpful for small businesses. It has smart email automation. You can sort your audience easily. Brevo also gives you landing pages. These pages help get leads. It also has forms. It is cheap for email marketing. Paid plans start at $9. You get 5,000 emails for this. This is a good deal. Brevo works for many types of campaigns. You can use SMS marketing. This is even on the free plan. It also has WhatsApp campaigns. These have your brand name. Brevo Conversations is a great chat tool. You get free unlimited chats. Brevo has a CRM built-in. This is even in the free plan. Other tools often charge for this. You find great automation choices. Use its workflow editor. This lets you send emails automatically. These are based on contact info. Emails also send based on web actions. Shopping actions are included. You get lead scores. You can test workflows. It has AI tools. They help write emails. They suggest products. They find the best send time. This helps emails get delivered. The platform helps with delivery. You can set up authentication easily. Tools check how well it works. You get advice on best ways. A quick support team helps you. Brevo works for online stores. You can set up special messages. These are based on what people buy. It connects with Shopify. It connects with other stores.

Limitations of Brevo

Brevo also has some bad points. The free plan limits emails. You can send 300 emails daily. This might not be enough. This is for growing businesses. Automation is also limited. You can use it for 2,000 contacts. This is on basic plans. This can stop you from reaching many. Some features are not on cheaper plans. You might pay more for them. Paid plans can get expensive. This is for fast-growing small businesses. Brevo has fewer connections. It has only 67 integrations. This might be an issue. This is if you use many other tools. Support response time can change. You might wait longer for help. This can affect urgent problems.

Brevo has strong email software. It has many features. Its prices are flexible. It fits different business needs. Brevo's prices are good. But Mails.ai is better. It sends emails very well. It grows without limits. It uses smart AI for outreach. Mails.ai sends emails to inboxes. It checks emails for free. It has endless email accounts. It sends endless emails. It warms up emails endlessly. It rotates inboxes endlessly. This makes Mails.ai best. It helps cold emails work well. Brevo is a good platform. But Mails.ai is great. It is great for certain emails. Look at Brevo's features. Check its prices. Also, see Mails.ai's special good points. Start for free now!

FAQ

What is Brevo best for?

Brevo helps with emails. It also helps with texts. You can make campaigns easily. It does tasks for you. Brevo has a free plan.

How does Brevo's pricing work?

Brevo charges by emails sent. This is each month. It does not charge for contacts. This saves money. Especially for many contacts.

Does Brevo offer good email deliverability?

Brevo helps emails land. It has tools for this. It helps set up security. It gives good tips. Tests show mixed results.

Why should I consider Mails.ai over Brevo?

Mails.ai is for cold emails. It gives unlimited accounts. You can send many emails. It has smart AI. It warms up emails well. This helps emails land.