
Introduction
What is the best bulk email software for 2025? Top choices are Mails.ai. It has special AI features. It also has endless accounts. Mailchimp and Brevo are also good. The bulk email market was worth $5.2 billion in 2024. This shows we need a strong mass email service. You must look at features and prices. Email marketing gives a big return. You get $36 for every dollar spent. The right mass email service helps you succeed. This bulk email software comparison uses new studies. It uses what users say. It also uses hands-on tests. This helps you find the right email marketing platform. Key things are how easy it is to use. Also, how well emails are sent. Other things are automatic tasks. Rules and help are important too. Look at all these features and prices. Many mass email tools offer a mass email service. These mass email tools are very important.
Key Takeaways
Picking the best bulk email software helps your business get bigger. It helps you talk to customers well.
Look for things like emails that always get delivered. Find tools that do tasks automatically. Look for programs that are easy to use.
Mails.ai has special AI tools. It lets you have as many accounts as you need. It also has good prices. This makes it a great choice for many businesses.
Always check how much things cost. Find a plan that works for your money. Prices can change. This depends on how many contacts you have. It also depends on how many emails you send.
Following email rules is important. Good customer help is also key. This makes your email campaigns work well. It also keeps them legal.
How We Compared Bulk Email Software
What We Looked At
We wanted to help you pick the best bulk email software. So, we looked at a few main things. First, we checked the main features of each mass email service. This included tools to make emails. It also included managing lists. We looked at reports too. We also checked pricing. You need to know if it fits your money plan. Deliverability is very important. This means if your emails get to the inbox. We checked automatic tools. These send emails at good times. Following email rules is also key. Good help for customers is useful. How easy it is to use matters a lot. A simple platform makes work easier. A strong email maker and ready-made templates show good use. The PURE method helps us see how easy a product is. Last, we looked at growth. Can the mass email service grow with your business?
How We Did Our Research
Our research was very careful. We started by reading what users said. We found these on trusted websites. This showed us how each mass email service works in real life. We also read product guides. This helped us understand all their features and pricing. Our team then tried each one. We made new accounts for every tool. We spent many hours using each software. This let us see what you would find. We also watched deliverability closely. We know over 95% is great. For example, Google usually gets 95.54%. Here is how different email providers do:
ISP | Deliverability Rate |
|---|---|
95.54% | |
Microsoft (Outlook/Hotmail) | 91.33% |
Yahoo | 81.33% |
AOL | 76% |
We also tested email subject lines. We tested calls to action. This shows what works best. We checked email address validity. We checked where emails landed. This makes sure our findings are right. This careful way helps you choose. You can find the right mass email service. It will fit your needs and money. We thought about all the features that matter.
Features Overview
You need good email software. This guide helps you pick. Look at what each service offers. Mails.ai has special tools. You get many email accounts. It has dual warmup. An AI writer helps too. These tools get emails delivered. Brevo gives free CRM software. It has live chat. It also does SMS marketing. HubSpot has a good CRM. It is a marketing tool. Its auto features are strong. It is easy to use. HubSpot also has free lessons. Other tools let you send emails. They have ready-made designs. You can make many auto tasks. You can test different emails. You can plan campaigns. Many tools sort your email list. This uses how people act. You can see what people like. This is from reports. Most email tools have a drag-and-drop builder. They also write subject lines. They write email text using AI. You can sort contacts. This uses smart rules. Testing helps you make campaigns better. These email tools are key for you.
Platform | Key Features |
|---|---|
Mails.ai | Unlimited email accounts, dual warmup, AI writer, deliverability tools, email verification, inbox rotation. |
Mailchimp | Drag-and-drop builder, AI content generation, contact segmentation, A/B testing. |
MailerLite | Drag-and-drop editor, basic automation, A/B testing, AI tools (Advanced plan). |
Brevo | List management, automations, reporting, free CRM, live chat, SMS marketing. |
Campaigner | Pre-built templates, multiple automation workflows, A/B testing, behavioral targeting. |
HubSpot | Versatile CRM, strong automation, intuitive UI, educational resources. |
Pricing Snapshot
Knowing prices is important. This is for any email service. You need plans that fit your money. Mailchimp raised its prices. This is for all plans. MailerLite's price changes. It depends on emails sent. It depends on features. Its free plan allows 1,000 users. It allows 12,000 emails each month. The Growing Business plan costs $9/month. The Advanced plan costs $18/month. Brevo has good prices. It charges by email amount. Its free plan allows 300 emails daily. The Starter plan starts at $9/month. HubSpot also has a free plan. It includes 1 million contacts. It has 2,000 emails each month. Its Starter plan costs $20/month. Campaigner has many price plans. The Starter Plan costs $59/month. This is for up to 5,000 contacts. The Essential Plan costs $179/month. This is for up to 25,000 contacts. The Advanced Plan costs $649/month. This is for up to 100,000 contacts. Mails.ai has flexible prices. You can start with a free plan. Paid plans begin at $24/month. This makes it cheap for many businesses. Its low prices are very good.
Platform | Plan | Price | Subscriber/Email Volume |
|---|---|---|---|
Mails.ai | Free | $0 | Unlimited accounts, warmup (Gmail/GWS only) |
Mails.ai | Startup | From $24/month | 1,000 active contacts/month, unlimited emails |
Mails.ai | Growth | From $49/month | 5,000 active contacts/month, unlimited emails |
Mails.ai | Pro | From $99/month | Unlimited active contacts/month, unlimited emails |
Campaigner | Starter | $59/month | Up to 5,000 contacts |
Campaigner | Essential | $179/month | Up to 25,000 contacts |
Campaigner | Advanced | $649/month | Up to 100,000 contacts |
Brevo | Free | $0 | 300 emails per day, unlimited contacts |
Brevo | Starter | From $9/month | 5,000 emails/month |
Brevo | Business | From $18/month | Marketing automation, advanced statistics |
HubSpot | Free | $0 | 1 million contacts, 2,000 monthly emails |
HubSpot | Starter | $20/month | 1,000 marketing contacts |
MailerLite | Free | $0 | 1,000 subscribers, 12,000 emails/month |
MailerLite | Growing Business | $9/month | Unlimited emails, 3 seats |
MailerLite | Advanced | $18/month | AI tools, full automation, live chat |
Reviews of Bulk Email Marketing Software
You need to pick the right software. This part looks at top choices. You will see their features. You will see their prices. You will see what makes them special. This comparison helps you choose.
Mails.ai Platform

Mails.ai is a strong email service. It helps you send many emails. It gets your emails to inboxes. You can link many email accounts. You manage them all in one spot. This is good for big teams. It is good for many accounts. Mails.ai has an AI writer. It helps you write emails fast. It is like your helper.
The tool warms up emails. This helps emails get delivered. It avoids spam folders. This gets more emails seen. Inbox rotation is another feature. It changes which inbox sends emails. This makes emails more likely to be seen.
Mails.ai's AI writing is good. It makes email drafts fast. It keeps the same style. You can make emails personal. Use names and details. This makes messages special. It gets more people to open them. It gets more replies. The AI gives good tips. It fixes grammar and tone. You give it details. Like who you are talking to. What you offer. What you want to do. The AI then writes good content. It uses smart language. It saves you hours each week. Mails.ai has good prices. Its first paid plan is $24 each month. This makes it a cheap service. You get good features for a low price.
Mailchimp
Mailchimp is a known email tool. It has a great editor. The look is clean. The editor is strong. You get good reports. This shows customer data. It shows where people are. It shows social media. It works with Google Analytics. Mailchimp connects to many things. It links with over 500 tools. It also adds new things. Like booking appointments. And making online stores. It even has an AI email maker.
But Mailchimp has bad parts. Its prices can be high. The free plan has low limits. For emails and contacts. Prices go up fast. Mailchimp charges for contacts. Even if they unsubscribed. Or are not active. This is a bad way to count. The free plan also lacks things. No email scheduling. Support is only for 30 days. Automation does not work. Forms are not flexible. The editor is not easy. It has few templates. You need to do more work. It can be confusing to use. Advanced tools are only in higher plans. Mailchimp is not good for making money. It is not good for forms. Help to move data is only for top plans. Complex designs can be hard. You need patience for many columns. Or custom styles. Things are not connected well. SMS costs extra. No push messages. Automation only does simple things. Not advanced actions. The way it looks can make work hard. This is for complex marketing.
Mailerlite
Mailerlite is an easy email service. It has good email tools. You can set up many auto tasks. For example, send emails automatically. These send when someone joins a group. This is good for welcome emails. Or free guides. Emails can also send when someone fills a form. This helps new customers. You can send emails when someone clicks a link. This puts them in a group. This is based on what they like. You can also send emails on special days. Like birthdays. Mailerlite lets you use many triggers. You can set three triggers for one task. It also has A/B testing. You can test subject lines. You can test content. You can test send times. This helps make campaigns better. For online stores, it has cart reminders. You can send emails when someone buys. This helps sell more things.
Mailerlite's prices are good. For small businesses. With 5,000 contacts. The Growing Business plan is $39 a month. The Advanced plan is $50 a month. The Advanced plan has more tools. Like pop-ups for sales. And Facebook audiences. It also has many auto triggers. And a custom HTML editor. The Advanced plan costs $11 more. For 5,000 contacts. It has strong tools. Like an AI writer. And live chat help.
Brevo
Brevo, used to be Sendinblue. It is a full email service. It has email, SMS, and chat. Brevo works with many CRM systems. It links with over 1,000 apps. This is through Albato. It uses a strong API. You can link with Salesforce. And HubSpot. Key things include syncing customer data. You can manage sales. And customer talks. You can also automate online store tasks.
Brevo syncs contacts both ways. It syncs new leads. It syncs updated leads. This is between Salesforce and Brevo. It happens almost instantly. This means less typing. You can track campaigns. This is inside Salesforce. Email results show in Salesforce. This gives sales people good info. Real-time updates apply Salesforce changes. This is instant for Brevo campaigns. This makes communications timely. Brevo also works with SugarCRM. And Pipedrive. And Zoho CRM. And Microsoft Dynamics CRM. This is through Zapier. Its price is based on emails sent. This makes it good for different businesses.
Campaigner
Campaigner is a strong email service. It has advanced tools. These are for special campaigns. You can sort your audience. Campaigner lets you sort by past service. You can sort by how much they engage. Specific interests are another way. This helps send very good emails. You can make ready-made templates. It has many auto tasks. A/B testing helps make emails better. Behavioral targeting sends messages. This is based on how users act. This service helps you reach the right people. With the right message. Its prices change. This is based on how many contacts you have.
HubSpot
HubSpot has a strong CRM. It has email marketing tools. It gives a full customer view. This means all data is together. All customer info is easy to use. This helps with special campaigns. These campaigns fit the customer's buying trip. HubSpot makes contact easy. It makes sorting easy. You can sort lists. This is based on actions. And what people like. This allows special messages. You can make emails personal. This is for many people. It uses changing content. This is based on who gets it. This makes emails feel special. It gets more people to engage.
HubSpot lets you make workflows. These send emails automatically. This is based on triggers. Triggers include website actions. Or form fills. This includes helping leads. And follow-ups. And getting people back. It also scores leads. This puts leads in order. This is based on engagement. Reports give details. This is about how campaigns do. This helps you make smart choices. A/B testing tools help. They optimize things like subject lines. Smart send-time uses computers. It finds the best time to send. This gets more opens. HubSpot's advanced tools. They make it a full email platform.
For big companies, HubSpot's price can be high. The Enterprise Plan starts at $3,600 a month. This is for 10,000 contacts. The monthly send limit. For Enterprise. It is 20 times the contacts. For 200,000 emails a month. It costs $3,600. For 1 million emails a month. It costs $4,000. Starting the Professional plan. It costs $6,000 one time. The CRM Suite Enterprise starts at $5,000 a month. A full CRM Suite Enterprise package. With 200,000 marketing contacts. And many other tools. It can cost $17,650 a month. These prices show the many tools. And how much HubSpot can grow.
Key Features of Bulk Email Services

You need to know about bulk email services. These features help your emails in 2025. Good email tools have many features. They help you reach people.
Deliverability
Your emails must get to inboxes. This is very important. High deliverability means people see your messages. Many things affect this. Your sender reputation is key. Email providers give you a score. This is based on how you send emails. Good signs are people opening emails. Also, clicking links. Bad signs are spam reports. Or many emails bouncing back. You also need special codes. These prove who you are. Email content also matters. Do not use spam words. Do not use too many links. Mails.ai helps with deliverability. It uses special tools. These help your emails land in the inbox.
Automation
Email automation saves time. It makes email campaigns better. You can set up automatic emails. For example, send a welcome email. This is for new people. You can also send emails. These remind people about carts. They left items behind. Programs can get old users back. Mails.ai has good automation. It has an AI writer. It also has automatic follow-ups. This helps you manage emails. You do not need to do it by hand. Automation helps get customers. It builds loyalty.
Compliance
You must follow rules. This is for sending bulk emails. Email rules protect everyone. Laws like CAN-SPAM and GDPR set standards. You need permission first. Always give an unsubscribe option. People must easily opt out. You also need your address. Breaking rules can cost a lot. GDPR fines can be huge. Australia's Spam Act can fine millions.
Support
Good customer help is key. You might have problems. Or have questions. A quick help team fixes issues fast. This makes sure emails run well. Find an email service with good help.
Integrations
Your email service should link with other tools. Connections make work easier. Many email tools connect. They link to CRM systems. Also, e-commerce sites. And data tools. HubSpot is great with CRM links. It updates contacts. It updates sales data. Some platforms have trouble linking. You need a platform that connects easily. This makes your email marketing better.
Picking the Best Email Tool
You need the right email tool. Your business size matters. Your goals matter too. Your money plan is important. The best tool helps you grow.
Small Businesses
Small businesses need a good email service. You want a trusted email sender. This helps emails get delivered. It also sets sending limits. Look for an easy editor. It helps make content. You do not need tech skills. Tools that show data are good. They show who opens emails. They show who clicks. Mails.ai costs less money. It has easy tools. This makes it a good pick for you.
Agencies & Marketers
Agencies and marketers need special things. You work with many clients. You need separate accounts. Or client work areas. This keeps client data safe. White-labeling helps your brand. You can use your logo. Rules and approvals are key. They stop mistakes. Client billing is also important. Mails.ai gives many email accounts. This helps you grow. It helps teams work together. This makes it a strong email tool. It is great for agencies.
Enterprises
Big companies need strong tools. You send many emails. You need smart auto tools. Good connections are also needed. Your email service must handle big campaigns. It needs to link with your systems. Look for good reports. This helps you make smart choices. Mails.ai sends emails well. It has AI tools. This helps with big email campaigns.
Money Matters
Your money plan is important. You must know the prices. Some tools charge by contacts. Others charge by emails sent. Mails.ai has flexible prices. You can start for free. Paid plans start at $24 each month. This makes it cheap for many businesses. Compare tool costs. This helps you find the best deal. This email tool comparison shows prices. You can find a service that fits your money.
You have seen many mass email service choices. Mails.ai is the best pick. It is for your bulk email outreach in 2025. It makes sure emails get delivered. It has free email verification. You get many email accounts. You get endless sending. You get endless warmup. Its inbox rotation helps more. This makes emails get delivered better. This mass email service helps your email marketing. It helps it do well. These mass email tools give great value. Pick Mails.ai for a strong mass email service. It is the top mass email service. It meets your email marketing needs. These mass email tools are key. They help with high deliverability.
FAQ
What makes Mails.ai special?
Mails.ai is different. It gives endless email accounts. You can send many emails. It warms up emails twice. It has AI writing help. It checks emails for free. These things help emails get delivered. They help you reach more people.
Why is email deliverability important?
Good deliverability means emails land in inboxes. They do not go to spam. People see your messages. More people open them. More people reply. You can talk to new customers.
Does Mails.ai have a free plan?
Yes, Mails.ai has a free plan. You can link many email accounts. You get endless email warmup. This plan works with Gmail. It also works with Google Workspace.
How does Mails.ai help with email rules?
Mails.ai helps you follow rules. It checks email lists. This makes lists clean. Fewer emails bounce back. You can easily manage unsubscribes. This helps with laws like CAN-SPAM. It also helps with GDPR.
Is Mails.ai good for big companies?
Yes, big companies can use Mails.ai. It sends many emails. It has smart automation. It has AI tools. These help with big campaigns. It works with your current systems.
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