Mails.ai stands out as the leading choice in the bulk email software comparison for 2025. Other strong contenders include Mailchimp, Brevo, and SendGrid. Businesses understand that selecting the right platform is crucial for improving deliverability, automation, and overall growth. Currently, 56% of companies utilize these tools, and the market is projected to reach $3.5 billion by 2032.
Metric | Value |
|---|---|
Adoption Rate Among Companies | 56% |
Projected Market Size (2032) | $3.5 billion |
AI and automation play a key role in enhancing email deliverability and boosting engagement, enabling larger and more effective campaigns. When conducting a bulk email software comparison, focusing on these factors is essential for success.
Key Takeaways
Bulk email software lets businesses send lots of emails fast. It helps them reach more customers with messages made just for them. Good deliverability tools and AI automation make emails work better. They help emails avoid spam and send the right message at the best time. Scalable platforms help companies grow by sending more emails and adding more contacts. They do this without extra costs or limits. Pricing changes based on how big your list is and what features you want. Many tools have free plans so small businesses can start easily. Picking the right software means matching features, support, and rules to your business goals and plans to grow.
What Is Bulk Email Software?
Core Functions
Bulk email software lets businesses send lots of emails fast. These tools help people make, plan, and check email campaigns. Most platforms in 2025 have many features for all skill levels.
Description | |
|---|---|
User-Friendly Interface | Makes it simple to create, send, and track bulk emails. |
Automation | Lets users schedule, follow up, and set up email sequences. |
Email Deliverability Tools | Has email checks, warmup steps, and inbox rotation to stop spam issues. |
Scalability | Handles more emails and many campaigns at the same time. |
Email List Management | Helps organize and split contacts for better targeting. |
Dynamic Content Personalization | Changes email content based on what users do and like. |
CRM Integration | Links email campaigns with customer management systems. |
A/B Testing | Lets users try different emails to see what works best. |
Advanced Analytics | Shows open rates, clicks, conversions, and how well campaigns do. |
Compliance Features | Makes sure emails follow rules like GDPR and CAN-SPAM. |
AI-Powered Content Creation | Helps make interesting email content automatically. |
API and SMTP Relay | Gives developers tools to connect and send emails their way. |
Multi-Channel Campaigns | Lets users run campaigns by email and SMS for more reach. |
These features help people run big campaigns, make better emails, and reach more people with less work.
Why It Matters
Bulk email software is important for business today. Companies use it to talk to many people and send special messages to groups. Marketers can split lists, watch what users do, and change campaigns to get better results. Analytics tools show which emails do well, so teams can improve.
List splitting helps target certain customers.
Analytics tools watch user actions and help campaigns do better.
Email authentication keeps the sender’s name safe.
Automation and integration make marketing easier.
Good delivery helps people know and trust the brand.
Email marketing is still a cheap and easy way to build strong customer bonds. Good emails stay out of spam and help companies look professional. Bulk email software makes it simple to send focused, nice emails that help businesses grow.
Key Features to Consider
Deliverability
Deliverability is the most important thing to look for. It means emails go to inboxes, not spam. Some numbers help you see how well this works. Delivery rate shows how many emails get accepted. Inbox placement rate tells if emails go to inbox or spam. Bounce rate counts emails that do not get delivered. Open rate shows how many people open emails. Click-through rate tells if people click links in emails. Spam complaint rate shows if people mark emails as spam. Unsubscribe rate tells if people stop getting emails. Top platforms use tools like email authentication and list checks. They also manage bounces right away to help emails get delivered.
Automation & AI
Modern platforms use AI to make things easier. AI helps send emails to the right people. It looks at what customers do and sends special emails. Machine learning helps split people into groups. It also helps make emails fit each person. AI picks the best time to send emails. Segmentation puts people into groups by what they like. Personalization makes each email special for the reader. A/B testing helps find which email works best. Analytics tools show what to fix. CRM integration helps all tools work together. These features save time and help more people read emails.
Scalability
Scalability helps you pick the right tool. Some tools let you send 500 to 2,000 emails a day. Others have no limit and can send many more. Some use just one Gmail account. Others let you use hundreds of domains or mailboxes. Gmail tools use Gmail’s system. Other tools set up DNS and use shared or special IPs. Some tools are best for small or medium campaigns. Others work for big companies with lots of emails. Prices can be $12.95 or $13 per mailbox each month. Tools with no limits are best for big teams and agencies.
Pricing
Pricing depends on how many people get your emails. It also depends on what features you need. Many tools have free plans for small lists. For up to 1,000 people, prices can be free or up to $39 a month. If you have 5,000 people, it can cost up to $99 a month. If you have 100,000 people, it can cost about $420 a month. Some services charge extra for checking email addresses.
Integrations
Integrations make bulk email software stronger.
Integration Type | Examples / Tools Involved | Purpose / Benefit |
|---|---|---|
CRM Integration | HubSpot, ActiveCampaign | Personalized campaigns, customer management |
Social Media Integration | Mailchimp, Constant Contact | Multi-channel marketing, campaign promotion |
API and SMTP Relay | Mailgun | Developer flexibility, seamless sending |
Marketing Automation | Mailchimp, HubSpot | Automated workflows, customer journey management |
Segmentation Tools | ActiveCampaign, Mailchimp | Targeted groups, personalized content |
Dynamic Content | ActiveCampaign, Mailchimp | Behavior-based customization |
A/B Testing | Mailchimp | Optimize subject lines, content, send times |
Landing Page Builders | Mailchimp | Lead capture integration |
E-commerce Tracking | Mailchimp | Purchase behavior and revenue tracking |
Most businesses want CRM, social media, and automation integrations. These help make marketing easier and faster.
Bulk Email Software Comparison 2025
The 2025 bulk email software comparison shows the best tools for all businesses. The table below gives a quick look at each tool’s main features, prices, and who should use them.
Software | Unique Features | Starting Price | Best For |
|---|---|---|---|
Mails.ai | Free (Gmail only), Paid from $24/mo | Scalable outreach, agencies, SaaS | |
Mailchimp | Drag-and-drop builder, multi-channel, templates, automation | Free, Paid from $13/mo | SMBs, e-commerce, newsletters |
Brevo | Free, Paid from $25/mo | E-commerce, marketers, automation | |
SendGrid | Free, Paid from $19.95/mo | Enterprises, transactional email | |
Saleshandy | Unified inbox, AI sequences, sender rotation, CRM integration | Free, Paid from $27/mo | Sales teams, B2B, lead gen |
Woodpecker | Free warmup, inbox rotation, agency panel, LinkedIn outreach | Paid from $29/mo | Agencies, marketers, SMBs |
Folderly | Paid from $200/mo | Deliverability, inbox placement | |
BIGContacts | Paid from $5/user/mo | SMBs, sales, relationship mgmt | |
Mailer by Betaitsolution | Unlimited sending, SMTP relay, basic automation | Paid from $12.95/mo | Bulk transactional, developers |
Clearout | Email verification, list cleaning, deliverability tools | Paid from $21/mo | List hygiene, marketers |
Mails.ai
Mails.ai is the top pick for bulk email software in 2025. It uses AI to help with automation and can grow with your business. You can connect as many email accounts as you want. You can send as many emails as you need. This is great for companies that want to reach more people. The AI email writer helps make cold emails personal. Inbox rotation and warmup keep your sender name safe and help emails get delivered. Free email checks lower bounce rates. Analytics show who opens, clicks, or replies to emails. Mails.ai is different from Mailchimp and Brevo because it focuses on deliverability and AI. The free plan lets you warm up Gmail accounts. Paid plans let you have as many contacts as you want for a good price. Mails.ai is a smart choice for agencies, SaaS, and any business that needs to send lots of emails.
Mailchimp
Mailchimp is still a favorite for small and medium businesses. It has an easy drag-and-drop email builder. There are many templates and strong automation tools. You can run campaigns by email, SMS, and social media. Mailchimp gives you reports and A/B testing to help make emails better. It connects with e-commerce and CRM tools, so you can manage customer info easily. There is a free plan for small lists. Paid plans start at $13 each month. Mailchimp is best for newsletters, online stores, and businesses that want a simple marketing tool.
Brevo
Brevo, which used to be Sendinblue, is known for its smart automation. It can send welcome emails, reminders for carts, and personal greetings. It also sends product tips and sorts contacts by what they do. Brevo uses lead scoring to see who is interested. You can build workflows with a drag-and-drop editor. It lets you run campaigns by email, SMS, and more. There are ready-made templates and automation for up to 2,000 contacts on the free plan. Over 150 integrations make it even stronger. Brevo is good for online stores and marketers who want to automate every step.
SendGrid
SendGrid is made for sending lots of emails for big companies. It uses special IP addresses to keep marketing and transactional emails apart. This protects your sender name. Advanced segmentation helps find low-engagement campaigns. IP warmup builds trust with email providers. SendGrid removes people who do not open emails to keep lists clean. It works with other analytics and deliverability tools. SendGrid suggests having a team to manage email programs. It helps big companies follow email laws and plan strong campaigns. There is a free plan. Paid plans start at $19.95 per month. SendGrid is best for large businesses and transactional emails.
Saleshandy
Saleshandy is great for sales teams and finding new leads. It tracks emails, lets teams work together, and has one inbox for all messages. You can send personal emails to many people at once. It automates follow-ups and manages many campaigns at the same time. Saleshandy connects with LinkedIn and popular CRMs. It helps split audiences and track results. AI-driven sequences, sender rotation, and warm-up help emails get delivered. Case studies show Saleshandy helps close more sales and get more leads. There is a free plan. Paid plans start at $27 each month. Saleshandy is best for teams that want to grow sales.
Woodpecker
Woodpecker helps agencies and marketers with bulk email tools. It offers free email checks and warm-up, inbox rotation, and smart sending for better delivery. Agencies can manage many clients with one inbox and a special panel. Woodpecker lets you make campaigns based on conditions and follow GDPR rules. It can also automate LinkedIn outreach. It works with tools like Pipedrive, HubSpot, and Zapier. Automated sequences, A/B testing, and smart personalization help make campaigns better. Prices start at $29 per month. Woodpecker is good for small and medium businesses and agencies.
Folderly
Folderly helps emails get to the main inbox using AI. It watches for spam traps, blacklists, and words that trigger spam. Folderly gives you SPF and DMARC record tools, real-time alerts, and reports on inbox delivery and bounces. You can test email templates for spam problems. Teams can work together to keep inboxes healthy. It connects with big email providers and has support. Folderly is a good pick for businesses that want to get more emails into inboxes and keep their sender name safe. Prices start at $200 per month.
BIGContacts
BIGContacts mixes CRM with bulk email campaigns. You can make contact lists with filters to target better. The platform lets you send group emails to chosen lists. Each email is saved in the contact’s record. BIGContacts keeps track of all emails sent and received. It supports drip campaigns and automatic follow-ups. There are ready-made templates for clear messages. Analytics show open rates, clicks, and unsubscribes. BIGContacts brings sales and marketing teams together. It makes email management easier and helps get better results. Prices start at $5 per user each month. BIGContacts is best for small businesses and sales teams.
Mailer by Betaitsolution
Mailer by Betaitsolution lets you send as many emails as you want. It uses SMTP relay and is good for developers and companies with lots of transactional emails. The platform has basic automation and connects with other systems. You can manage bulk campaigns and transactional emails easily. Prices start at $12.95 per month. Mailer by Betaitsolution is best for companies that need to send lots of emails but do not need advanced marketing tools.
Clearout
Clearout is made for checking emails and cleaning lists. It helps marketers keep lists clean, lower bounce rates, and get better delivery. Clearout has deliverability tools and works with popular email marketing platforms. Prices start at $21 per month. Marketers and agencies use Clearout to make sure their emails go to real people and avoid spam traps.
Tip: When you compare bulk email software, always choose a tool that fits your business goals, list size, and how much automation you need.
Pros and Cons
Mails.ai
You can use as many email accounts as you want. This helps when you need to send lots of emails. The AI email writer and automatic follow-ups save you time. Free email checks and warmup steps help your emails get delivered. Teams can see how well campaigns do with advanced analytics. Inbox rotation helps keep emails out of spam. Some features need a paid plan to use everything.
Mailchimp
People say Mailchimp is easy to use and set up. There are lots of creative tools and templates for beginners. You can build campaigns fast without much training. It is a good price for small and medium businesses. Some people get upset with customer support because it is hard to reach. You only get live help with the Premium plan. Most users have to use chatbots or read help articles.
Brevo
Brevo has strong automation and segmentation for big campaigns. You can market by SMS and email. Lead scoring and workflow tools help find the right people to target. There are over 150 ways to connect with other tools. Some people think the interface is harder to use than others. The free plan only lets you have a small number of contacts.
SendGrid
SendGrid is good for sending lots of emails for big companies. Dedicated IPs and advanced segmentation help keep your sender name safe. It has strong rules and tools to make sure emails get delivered. Developers can use the API to connect other tools. Some people say it is hard to learn at first. You may need technical skills for the best features.
Saleshandy
Saleshandy puts all your emails in one inbox and uses AI to help. Automatic follow-ups and sender rotation help more emails get delivered. It works with LinkedIn and popular CRMs. Sales teams can use detailed analytics to see results. Some people say setting it up is hard. The free plan does not have all the features.
Woodpecker
Woodpecker gives free warmup and inbox rotation for better delivery. Agencies can manage many clients with the agency panel. It can send messages on LinkedIn to reach more people. Woodpecker connects with HubSpot and Zapier. Some people think the interface looks old. The price might be too high for small businesses.
Folderly
Folderly uses AI to help emails avoid spam. Real-time alerts and template tests help teams fix problems fast. It supports SPF and DMARC records. The starting price is high for small businesses. Some features only help with deliverability, not making campaigns.
BIGContacts
BIGContacts mixes CRM and email marketing to manage contacts. Drip campaigns and analytics help sales teams grow. Ready-made templates make it easy to start campaigns. The price is good for small teams. It does not have the advanced automation of other tools. Some people think the interface is too simple.
Mailer by Betaitsolution
You can send as many emails as you want with this tool. SMTP relay and basic automation help developers run big campaigns. The platform is simple for managing lots of emails. It does not have advanced marketing features. The interface may be hard for people who are not technical.
Clearout
Clearout is strong at checking emails and cleaning lists. It helps marketers lower bounce rates and get better delivery. It works with many popular email platforms. The main focus is on keeping lists clean, not running campaigns. There is no free plan.
Tip: Teams should pick software that matches what their business needs. This helps them get the best results.
Best Use Cases
Startups & Small Businesses
Startups and small businesses need to reach lots of people fast. Bulk email software helps them send many emails at once. It also makes it easy to manage lists of subscribers. Here are some main ways they use these tools:
They get new leads with sign-up forms.
They split their audience into groups for better marketing.
They use drip campaigns to keep in touch with leads.
They make landing pages for special deals.
Many platforms have free plans, so small businesses can use them even with little money. Mailchimp is a good all-in-one tool for promoting brands and talking to customers. Brevo lets you send both emails and SMS, so you can reach people in more ways. Following email laws is important to keep trust and avoid trouble. Connecting email with SMS and phone helps make campaigns work better.
Agencies & Marketers
Agencies and marketers use bulk email software for smart automation. Automation does boring jobs, so teams can focus on making good content and building relationships. Here are some big benefits:
Planning, checking, and follow-ups happen automatically, saving time.
CRM and analytics tools work together to make things easier.
Personalization and splitting groups help more people open and click emails.
Inbox rotation and warming up domains keep the sender’s name safe.
Watching deliverability in real time helps get better results.
Smart features like using special domains and slowly warming up inboxes help agencies send more emails safely. Checking campaign numbers helps teams make changes for better results.
Enterprises & High-Volume Senders
Feature Category | Description |
|---|---|
Throughput & Scalability | Can send millions of emails each hour to big groups. |
Delivery Options | Gives SMTP, HTTP API, and ways to control how emails are sent. |
Deliverability Optimization | Lets you pick managed or self-managed ways to get emails in inboxes. |
Reporting & Analytics | Gives lots of data to help make future campaigns better. |
Integration Capabilities | Can connect with APIs and custom tools for more options. |
Support & Reliability | Has strong support and keeps things running smoothly. |
Big companies need strong systems, smart analytics, and good help to send lots of emails well.
Nonprofits
Nonprofits use bulk email software to reach more people and get them involved. They get these benefits:
Easy editors and smart templates help make personal messages.
Discounts help nonprofits send emails without spending too much.
Automated steps send welcome emails and thank donors.
Real-time data shows how people react and helps improve campaigns.
Connects with fundraising tools and CRMs to manage donors better.
Can grow as the nonprofit gets bigger.
Personal messages, splitting groups, and emails that look good on any device help nonprofits connect with supporters and raise more money. Automation keeps messages going out on time, and analytics help make things better.
Choosing the Right Software
Assessing Needs
Businesses need to know what they want from bulk email software. Picking the best tool depends on many things. The platform should be able to grow with the business. It must handle more contacts as campaigns get bigger. Companies should pick tools that fit their goals. Some may want automation, analytics, or A/B testing. The software should connect with CRM, e-commerce, or analytics tools. Teams like software that is easy to use but still has important features. The platform must follow rules like GDPR and CAN-SPAM. The price should match the features you get. Good customer support helps fix problems fast. Reviews and expert advice can show what is good or bad about each tool. Comparing bulk email software helps businesses find what fits their needs.
Budget & Scalability
Budget is important when picking email software that can grow. Some providers have free plans for small lists. Others charge more as you use more features or send more emails. Companies should think about what they need now and in the future. This helps them not outgrow their plan too soon. Features like deliverability, analytics, and automation help businesses grow. The cheapest plan may not have all the features you need. Mails.ai gives unlimited email accounts and sending. It also has AI-powered automation at a good price. This makes it a good pick for businesses that want to grow without extra costs.
Tip: Pick a platform that can handle more emails and contacts as your business gets bigger, not just what you need right now.
Support & Compliance
Support and compliance help keep things running well and protect your sender name. Businesses should check if their domains are healthy. They should make sure mailboxes are real and remove fake or temporary emails. Finding spam traps and fixing typos helps emails get delivered. Following laws like CAN-SPAM and GDPR is very important. Platforms must have an easy-to-find unsubscribe link and handle requests fast. Setting up SPF, DKIM, and DMARC helps build trust and get emails into inboxes. Mails.ai gives free email checks, automatic warmup, and strong deliverability tools. This makes support and compliance easier for teams that are growing.
Looking at bulk email software closely helps you pick the right one. It is important to choose features that fit what your business needs. This is how companies do well. Mails.ai is a top choice in 2025. It lets you use as many email accounts as you want. You get AI-powered automation and free email checks. You can send as many emails as you need. There is a double warmup step and inbox rotation. Advanced analytics help you see how your emails do. These tools help businesses grow and reach more people. Want to reach more people? Try it for free today!
FAQ
What is bulk email software used for?
Bulk email software lets businesses send lots of emails fast. Teams use it to talk to customers, share updates, and show new products. The software checks how well emails do and helps messages get delivered better.
How does Mails.ai improve email deliverability?
Mails.ai uses inbox rotation and a two-step warmup. It also gives free email checks. These tools help emails go to inboxes, not spam. The platform watches important numbers to help teams do better.
Can users connect unlimited email accounts with Mails.ai?
Yes. Mails.ai lets users add as many email accounts as they want. This helps teams reach more people and run big campaigns without paying extra.
Is there a free plan available for bulk email tools?
Many platforms have free plans. Mails.ai has a free plan for Gmail and Google Workspace. Users can try out features before paying for more.
What features should businesses look for in bulk email software?
Businesses should look for good deliverability, automation, AI tools, and easy ways to connect with other tools. Strong analytics and rule-following features help teams run better campaigns.
Share this post