How to Set Up an Automatic Email Sender for Your Business in 2025

Set up an automatic email sender for your business in 2025 with easy steps, top tools, and best practices to automate emails and boost engagement.
How to Set Up an Automatic Email Sender for Your Business in 2025

Ready to make your business emails automatic in 2025? First, choose an automatic email sender that works for you. Make a contact list, split it into groups, and keep it updated. Create emails that show your brand and feel personal. Set up workflows with triggers and follow-up emails. Watch your results to keep your emails going to inboxes. Mails.ai helps you automate each step and reach more people. Look at how many companies use automation:

Statistic Description

Percentage

Companies using marketing automation (including automatic email sending)

81%

Marketers using automation to create triggered emails

82%

When you use an automated email sender, your emails go to inboxes more. Automation sends emails at the best time, keeps people interested, and helps you avoid spam folders. Follow these steps for an easy setup and better results.

Key Takeaways

  • Pick an email automation tool that matches your business and budget. Mails.ai is one example. It is easy to set up and has strong features.

  • Make your email list with care. Get permission from people first. Group your contacts into smaller lists. Keep your list updated and clean. This helps more people read your emails and keeps you out of spam.

  • Create emails that look the same each time. Use your brand colors and logo. Make sure emails work well on phones. This helps people trust you and want to read more.

  • Set up automatic workflows with triggers and follow-ups. This sends emails at the right time. Each email can feel personal. This saves you time and helps you sell more.

  • Watch your campaigns by testing and using analytics. Follow the best rules for sending emails. This helps your emails go to inboxes and helps your business grow.

Choose an Automatic Email Sender

Comparing Email Automation Tools

There are many automatic email senders you can pick in 2025. Each one has different ways to help you send emails. Some tools have special features that make sending emails easier. Here is a table showing some popular choices:

Platform

Industry Focus

Key Features

Example/Impact

ActiveCampaign

SaaS, B2B, E-commerce

Automation, customer journey mapping, predictive sending, content optimization

Calendly saw a 25% increase in sales-qualified leads

HubSpot

B2B, SaaS

Lead scoring, predictive analytics, content optimization

Strong in B2B lead management

Klaviyo

E-commerce

AI-powered segmentation, product recommendations, behavioral targeting

Chubbies increased email revenue by 30%

Mailchimp AI

General business

Predictive analytics, content recommendations, automation features

Improves targeting and engagement

Mails.ai

All industries

Unlimited email accounts, AI email writer, inbox rotation, free email verification, automated follow-ups

Scalable, cost-effective, and easy to automate emails

These tools help you send emails, keep track of contacts, and get better results. Some are best for online stores. Others work well for business-to-business or software companies.

Why Mails.ai for Businesses

If you want to send lots of emails, Mails.ai is a good choice. You can use as many email accounts as you need. The AI email writer helps you write messages that feel real. Inbox rotation spreads your emails out, so your sender score stays high. Free email verification checks if emails are real before you send. Automated follow-ups let you reach more people without extra work. Mails.ai makes it easy to send emails automatically, even if you are new to this.

Tip: Mails.ai’s campaign warmup and spintax features help your emails go to inboxes, not spam.

Key Features to Consider

When picking an automatic email sender, look for these things:

  • It should grow with your business and not cost too much.

  • Your emails should reach the right people.

  • You need tools to make emails feel personal.

  • You should be able to group contacts for better targeting.

  • It should let you set up automatic email steps.

  • It should work with your other business tools.

  • The tool should be simple to use and have good support.

If you want to save time and get better results, choose a tool that fits your business. Mails.ai gives you what you need to send emails automatically and help your business grow.

Build and Segment Your Emails List

Creating and Importing Contacts

To start strong, you need a good email list. Make opt-in forms that are easy to fill out. Only ask for names and emails. Always get permission before adding someone. Use double opt-in so people really want your emails. This helps your emails go to inboxes and keeps your sender reputation good.

Here’s a quick checklist to help you automate this process:

  1. Make clear opt-in forms and show your privacy policy.

  2. Use double opt-in for each new contact.

  3. Do not add emails that unsubscribed, bounced, or marked you as spam.

  4. Tag and group contacts right when they join.

  5. Send a welcome or onboarding email right away.

  6. Remove emails that do not open your messages often.

  7. Remind people why they get your emails and how to leave.

  8. Check emails before adding them to lower bounces.

  9. When you change tools, only move active and real contacts.

  10. Use tools that help with forms, checking emails, and onboarding.

Segmentation for Personalization

When you split your list, you can send better emails. You can group people by what they like or how they act. This makes your emails more interesting and gets more people to read them. Look at how splitting your list can help:

Metric

Before Segmentation

After Segmentation

Open Rates

15%

35%

Click-Through Rates

3%

12%

Conversion Rates

Baseline

+150%

Unsubscribe Rates

Baseline

-20%

Monthly Revenue

Baseline

Doubled

When you use automation to split your list, you send the right emails to the right people. You can make messages feel special, bring back quiet customers, and find VIPs for deals. This helps your emails stay out of spam and keeps customers coming back.

Tip: Use onboarding emails to teach new customers about your brand and keep them interested from the start.

Compliance and Verification

You have to follow the rules when sending emails. Laws like CAN-SPAM, GDPR, and CASL protect people and your business. Here is what you should know:

Regulation

Key Compliance Requirements

Penalties/Notes

CAN-SPAM (U.S.)

Honest sender info, clear subject lines, valid address, easy opt-out, fast opt-out process

Up to $53,088 per email

GDPR (EU)

Explicit consent, data transparency, opt-out, strong security, minimal data collection

Up to €20 million or 4% of global revenue

CASL (Canada)

Express/implied consent, clear unsubscribe, accurate sender info

Up to $10 million per violation

CCPA (California)

Opt-out of data sale, clear disclosures, opt-out links

$2,500 to $7,500 per violation

Always get permission before you send emails. Make it simple for people to leave your list. Use tools to check emails and keep your list clean. This helps your emails reach inboxes and keeps your automation working well.

Design Email Marketing Automation Templates

Design Email Marketing Automation Templates
Image Source: unsplash

Branding and Consistency

You want your emails to be easy to spot. Using the same branding helps people trust your business. Always put your logo, brand colors, and fonts in every email. Keep your writing friendly and match your brand’s voice. Use the same signature and style each time. This shows your emails are from you. It also makes your business look professional and trustworthy.

Studies say using the same branding in email marketing automation can make people like your brand 68% more. It can also make them want to buy 90% more. People open more emails when they know your brand. They feel closer to your business and trust your offers more.

A quick checklist for branding:

Mobile Optimization

Most people check emails on their phones now. In 2025, about 41.6% of emails are opened on mobile devices. If your email looks bad on a phone, people might delete it fast. Make sure your email automation templates look good on any device.

Statistic Description

Percentage / Value

Mobile clients account for email opens

41.6%

Business professionals viewing emails on mobile devices

35%

Range of emails opened on mobile devices

26-78%

Use big buttons, short paragraphs, and clear pictures. Test your emails on different phones and tablets. When your emails are easy to read on mobile, more people will stay interested in your marketing.

Dynamic Content and Personalization

You can make each email feel special with dynamic content. Email automation lets you send messages just for each person. Use their name, show products they like, or remind them about things they did. Personalized emails get more clicks and more sales.

Dynamic content in email marketing automation uses AI and CRM data to make emails personal right away. This can help keep up to 60% more customers. You can send welcome emails or cart reminders at the right time for each person. Personalized emails also help you not send too many messages, so people do not get annoyed.

Tip: Try A/B testing to see which personalized emails work best. Look at your analytics to keep getting better results.

With email automation, you can personalize for lots of people. You save time, reach more people, and make every email matter.

Set Up Email Automation Workflows

Set Up Email Automation Workflows
Image Source: unsplash

When you set up email automation workflows, you can reach people at the best time. You can send emails for onboarding, follow-ups, and special events. This makes your business look smart and saves you a lot of time. Let’s see how you can use automation to get better results.

Triggers and Sequences

Triggers help start your automated email campaigns. When something happens, your system sends an email or starts a series. You can use triggers for many reasons. Here’s a table that shows common triggers and what they do:

Trigger Type

Description

Example Workflow Type

Account Creation

When someone creates an account or signs up

Onboarding emails

First Login

When a user logs in for the first time

Onboarding tips and feature highlights

Form Completions

When a user fills out a form (like a newsletter signup)

Lead nurturing, content delivery

Joining Groups

When a subscriber joins a group or segment

Welcome emails, targeted content

Clicking Links

When a subscriber clicks a link in an email

Follow-up promotions, product highlights

Purchases

After a customer completes a purchase

Transactional emails, upsell campaigns

Cart Abandonment

When a shopper leaves items in the cart without buying

Cart abandonment reminders

Specific Dates/Events

On birthdays, anniversaries, or other important dates

Personalized offers, celebratory emails

You can use these triggers to send emails for almost any part of your business. For example, if someone signs up, you can send a welcome email series. If a customer clicks a link, you can send more details or a special offer. When a shopper leaves their cart, you can remind them to come back.

Sequences are groups of emails that go out one after another. You can schedule sequences to help people learn about your products or finish a purchase. Drip email campaigns help people remember your business. You can set emails to go out over days or weeks, so you always stay in touch.

Pro Tip: Use onboarding sequences to teach new users about your service. This helps them get started and trust your business.

Automated Follow-Ups

Automated follow-ups are important for every business. You do not want to forget to check in with leads or customers. With automation, you can set up follow-ups that go out after someone acts—or does not act. For example, if someone downloads a guide but does not buy, you can send a reminder.

Here is how automated email campaigns with follow-ups help you:

  • They keep your business in front of people without extra work.

  • You can make messages personal based on what people do.

  • You save time and make sure no one is missed.

  • You can use data to make your emails better.

Automated email campaigns let you send thank-yous, ask for feedback, or nurture leads. You can automate emails for every step, from onboarding to re-engagement. This helps you keep customers interested and helps your business grow.

Did you know? Automated email sequences can double your open rates and increase sales. You can set emails to go out at the best time, so your message always matters.

CRM Integration

Connecting your email automation with your CRM makes your marketing even better. When you use your CRM, you can send emails based on real customer data. This means you send the right message to the right person every time.

Here is what CRM integration does for your automated workflows:

  • It automates tasks like welcome emails, follow-ups, and reminders.

  • You get real-time tracking for opens, clicks, and sales.

  • You can make every email personal using customer details from your CRM.

  • Your team can see all customer actions in one place.

  • You can use features like lead scoring and customer management.

  • Integration with social media helps you reach more people and post content automatically.

When you automate emails with CRM integration, you work faster and make smarter choices. You can watch key numbers and change your emails for better results. Teams that use CRM integration get more sales, stronger relationships, and more growth.

Note: Training your team on CRM and email automation helps everyone use your tools better.

With the right setup, you can automate emails for onboarding, follow-ups, and more. You can schedule sequences, track results, and keep your business running well. Start using automated workflows now to save time and grow faster.

Monitor Automated Email Campaigns

Testing and Scheduling

You want your emails to land in the right inbox at the right time. Testing helps you see what works best. A/B testing lets you try out different subject lines, templates, or send times. Here’s how you can do it:

  1. Set a clear goal, like getting more people to open your emails.

  2. Split your list into groups and send each group a different version.

  3. Change only one thing at a time, like the subject line.

  4. Pick a big enough group so your results are real.

  5. Check which version does better and use that for the rest.

  6. Write down what you learn for next time.

You can also schedule your emails to go out when your audience is most active. AI tools help you find the best time to send. When you schedule emails, you make sure they reach people when they are ready to read.

Tip: Testing and scheduling together can boost open rates and make your email campaigns more successful.

Analytics and Optimization

Tracking your emails helps you see what’s working. You can look at numbers like open rates, clicks, and new subscribers. Here’s a table of key metrics to watch:

Metric Name

What It Tells You

New Subscribers

Shows if your list is growing and your sign-up forms work.

Unsubscribe Rate

Tells you if people want to leave. High rates mean you may need to change things.

Open Rate

Shows how many people open your emails.

Click-Through Rate

Measures how many click your links.

Spam Complaint Rate

High numbers mean your emails might be annoying or not wanted.

Delivery Rate

Shows if your emails reach inboxes.

Bounce Rate

High bounces hurt your sender reputation.

Revenue per Email

Tells you how much money each email brings in.

Use these numbers to make your email campaigns better. AI can help you personalize emails, pick the best send time, and even write better messages. Companies using AI see more clicks and higher revenue. Try different ideas, check your results, and keep improving your performance.

Deliverability Best Practices

You want your emails to reach inboxes, not spam folders. Here are some best practices:

  • Keep your sender reputation high by sending to real people and removing bad addresses.

  • Use authentication tools like SPF, DKIM, and DMARC to prove your emails are safe.

  • Write clear, friendly emails with a good mix of text and images.

  • Clean your list often and use double opt-in.

  • Warm up new domains and IPs by sending a few emails at first, then more over time.

  • Stick to a regular schedule so inbox providers trust you.

  • Watch your engagement numbers and adjust if open or click rates drop.

Factor

Why It Matters

Sender Reputation

Good reputation means more emails reach inboxes.

Authentication Protocols

Protects your emails from being marked as spam.

List Hygiene and Engagement

Keeps your list healthy and your emails wanted.

Domain and IP Warm-up

Builds trust with email providers.

Consistent Sending Schedule

Helps avoid sudden spikes that look suspicious.

Note: Following these steps keeps your emails out of spam and helps your email campaigns succeed.

You can set up your automatic email sender with Mails.ai in just a few steps. Build your list, design your emails, set up workflows, and track your results. Mails.ai gives you:

Grouped bar chart comparing open, click-through, and conversion rate increases after email automation for several companies.

More businesses now use automation to boost results and save time. Ready to grow? Get started for free today!

FAQ

How do I connect my email accounts to Mails.ai?

You just log in, go to the dashboard, and click “Add Email Account.” Follow the steps on the screen. You can add as many accounts as you want. It only takes a few minutes.

Can I send unlimited emails with Mails.ai?

Yes! You can send as many emails as you need. Mails.ai does not set a daily sending limit. You just need to follow best practices for deliverability.

What is email warmup, and why do I need it?

Email warmup helps your new email accounts build a good reputation. Mails.ai sends small batches of emails first. This keeps your emails out of spam folders and helps you reach more inboxes.

Does Mails.ai help me avoid spam folders?

Absolutely! Mails.ai uses inbox rotation, free email verification, and warmup tools. These features boost your sender reputation and help your emails land in inboxes, not spam.

Is Mails.ai easy for beginners to use?

Yes, it is! The platform has a simple dashboard and step-by-step guides. You can set up your first campaign in minutes, even if you have never used email automation before.

Share this post

Achieve Top Inbox Placement

Register now to use advanced tools that ensure your emails always reach the inbox, not the spam folder.
Loading...