You want your email marketing to do well. Pay attention to these important KPIs: delivery rate, open rate, click-through rate, conversion rate, unsubscribe rate, bounce rate, list growth rate, revenue per recipient, and click-to-open rate.
KPI | Industry Standard |
|---|---|
Delivery Rate | |
Open Rate | 42.35% |
Click-Through Rate | 2.00% |
Conversion Rate | 2-5% |
Unsubscribe Rate | 1-2% |
Bounce Rate | Under 2% |
Revenue/Email | $0.10–$1.00 |
Click-to-Open Rate | 10-27% |
Watching each kpi for email marketing helps you see what works. It also helps you make your campaigns better. Mails.ai gives you a simple way to check and improve these results.
Key Takeaways
Watch important numbers like delivery rate, open rate, and click-through rate. These numbers help you see if your email marketing works well.
Make your email campaigns better by looking at KPIs. Use what you learn to fix subject lines, content, and design.
Use tools like Mails.ai to check your email numbers right away. These tools help you make your emails better.
Try to get a delivery rate higher than 95%. Aim for an open rate close to 42.35%. This helps your emails reach and interest people.
Check your KPIs after every campaign. This helps you change things for better results next time.
Understanding Email Marketing KPIs
What Is a KPI for Email Marketing
When you send emails for marketing, you want to know if they work. A key performance indicator is a number that shows how well you reach your goals. These KPIs help you see if people get your emails, open them, and click on links. They also show if people do something after reading your email. Top marketing experts say KPIs give you clear answers and help you make smart choices. You use these numbers to check how your emails do and make them better.
You may wonder how email marketing KPIs are different from general marketing KPIs. Here is a simple table to help you see the difference:
Aspect | Email Marketing KPIs | General Marketing KPIs |
|---|---|---|
Focus | Open rates, CTRs, delivery rates | Brand awareness, ROI |
Measurement | Fast and detailed | Slow and broad |
Feedback | Direct on each campaign | Less direct, covers many campaigns |
KPIs for email marketing look at things like opens and clicks. General marketing KPIs look at bigger things, like how many people know your brand.
Why Email Marketing KPIs Matter
Watching email marketing KPIs helps you see how well your emails do. You can find what works and what needs to change. When you look at these numbers, you make better choices for your next emails. Here are some reasons why checking KPIs helps you get better results:
You see how good your emails are and use the numbers to make your next emails better.
You find things to fix, like making subject lines stronger or changing your email design to get more people interested.
You get better results by making small changes based on what the KPIs show.
Mails.ai gives you smart tools to check your email numbers. You can track important email marketing numbers like opens, clicks, and replies. The platform uses AI to help you get more people to read and get your emails. With Mails.ai, you see your email results right away and make quick changes.
Key KPI for Email Marketing Success
Delivery Rate
Delivery rate tells you how many emails reach inboxes. This kpi for email marketing shows if your emails get delivered or blocked. If your delivery rate is high, your emails avoid spam and reach people.
A good delivery rate is over 89%. Over 95% is excellent. If your rate is under 80%, you need to fix it fast.
Some reasons for low delivery rates are:
Authentication problems
Bad content quality
Low engagement
You can make delivery rates better by:
Using a dedicated IP address
Checking your email list
Sending emails often
Authenticating emails with SPF records
Mails.ai helps you keep delivery rates high. It uses email verification, dual warmup, and inbox rotation. These tools protect your sender reputation and keep emails out of spam.
Open Rate
Open rate tells you how many people open your emails. This is one of the most important kpis for email marketing. High open rates mean your subject lines and sender name work well.
Industry | Average Open Rate |
|---|---|
Religious | 59.70% |
Nonprofit | 46.49% |
Art Galleries | 52.07% |
Hobbies | 53.33% |
B2B Services | 39.48% |
Software and Web Apps | 38.14% |
Marketing and Advertising | 39.05% |
Business and Finance | 43.26% |
Consulting | 45.74% |
Retail | 38.58% |
Travel and Transportation | 22.57% |
The average open rate for all industries is 42.35%. You can get higher open rates by:
Writing strong subject lines
Personalizing your emails
Splitting your list into groups
Sending emails at the best time
Mails.ai’s AI Email Writer makes subject lines that stand out. The platform helps you split your audience and personalize emails, which gets more opens.
Click-Through Rate (CTR)
Click-through rate shows how many people click links in your emails. This kpi for email marketing tells you if your message makes people act. High click-through rates mean your content and calls-to-action work.
Industry | |
|---|---|
Clothing & Accessories | 1.45% |
Automotive | 1.40% |
Electronics | 1.27% |
Food & Beverage | 1.35% |
Hardware & Home Improvement | 1.28% |
Health & Beauty | 0.91% |
Home & Garden | 1.42% |
Jewellery | 1.35% |
Mass Merchant | 1.05% |
Office Supplies | 1.19% |
Specialty | 1.21% |
Sporting Goods | 1.54% |
Toys & Hobbies | 1.58% |
You can get better click-through rates by:
Adding limited-time offers
Using polls or GIFs
Keeping your list clean
Trying different content
Mails.ai tracks click-through rates right away. The AI Email Writer helps you make fun content and strong calls-to-action, which get more clicks.
Conversion Rate
Conversion rate shows how many people do what you want after clicking a link. This could be buying something, signing up, or booking a meeting. The average conversion rate for email marketing is 2% to 5%.
Things that change conversion rates:
Targeting the right audience
Good email content and design
Sending at the right time
Having a good list
You can track conversions with UTM links, CRM systems, and promo codes. Mails.ai lets you add tracking links and see which emails get the most conversions. The platform’s analytics help you find what works best.
Unsubscribe Rate
Unsubscribe rate shows how many people leave your list after an email. A low unsubscribe rate means your content fits your audience. The average unsubscribe rate is 0.26%. Up to 1% is normal. If your rate is over 1.5%, you may have problems with your content or how often you send emails.
Common reasons for high unsubscribe rates:
Bad design
Technical problems
Content that does not fit
Too many emails
You can lower unsubscribe rates by:
Letting people pick what content they get
Offering different email schedules
Personalizing your emails
Mails.ai helps you split your audience and send follow-ups. This keeps your emails interesting and lowers unsubscribes.
Bounce Rate
Bounce rate shows how many emails do not reach inboxes. A low bounce rate means your list is healthy. High bounce rates hurt your sender reputation.
Industry | Average Bounce Rate | Notes |
|---|---|---|
Legal Firms | 16.27% | High rate means problems with keeping lists clean. |
Other Industry 1 | 0.18% | Very low rate, shows good list management. |
Other Industry 2 | 0.21% | Good job keeping bounce rates low. |
Other Industry 3 | 0.20% | Engaged audiences mean fewer bounces. |
Main reasons for bounces:
Old or wrong addresses
Bad sender reputation
Sending too many emails
You can lower bounce rates by:
Using email verification tools
Removing people who do not open emails
Keeping your list updated
Mails.ai gives you free email verification and list cleaning. These features help you keep bounce rates low and make emails work better.
List Growth Rate
List growth rate shows how fast your email list grows. A healthy list growth rate is about 2.5% each month. This kpi for email marketing shows if your audience is getting bigger.
Ways to grow your list:
Give discounts or coupons
Run contests or giveaways
Offer free samples
Strategy | Effectiveness (CVR) | Notes |
|---|---|---|
Discounts and Coupons | 43% | Great for new customers, especially first-time buyers. |
Giveaways and Contests | 11% | Fun way to get more sign-ups, especially with good prizes. |
Free Shipping | 1% | People expect this; works better with other offers. |
Miscellaneous Offers (e.g., free samples) | 25% | Good for lowering barriers; works for many people. |
Mails.ai helps you track how your list grows and see which campaigns bring new people. The platform’s analytics show what works best for growing your audience.
Revenue per Recipient
Revenue per recipient (RPR) tells you how much money you make for each email sent. The average RPR is $0.11. You find it by dividing total revenue by the number of emails sent.
You can get higher RPR by:
Splitting your audience into groups
Writing short, clear messages
Using strong calls-to-action
Sending emails at the best time
Mails.ai’s analytics let you track RPR for every campaign. The AI Email Writer helps you make good offers and personal messages that increase revenue.
Click-to-Open Rate (CTOR)
Click-to-open rate shows how many people who open your email also click a link. This kpi for email marketing gives you more details than click-through rate. A good CTOR is between 6% and 17%. The average is 10.5%.
CTOR looks at people who already opened your email.
This number shows how well your content interests readers.
Knowing CTOR helps you make better emails for your most interested audience.
Mails.ai tracks CTOR and other email marketing numbers right away. The platform’s analytics help you see which content gets the most clicks.
Tip: Always check your kpis after each campaign. Use the numbers to make your next emails better and get more results.
Tracking and Improving Email Marketing KPIs
Tools for Tracking Email Marketing KPIs
You need good tools to check your email marketing strategy. Many platforms help you see how your emails do. Some tools show analytics. Others have extra things like testing and automation. Here is a quick comparison:
Tool Name | Key Features | Rating | Pricing |
|---|---|---|---|
Campaign Monitor | In-depth analytics, segmentation, sales engagement | N/A | N/A |
Yesware | Sales tracking, prospecting performance reports | 4.4/5 | Free, paid from $15/mo |
Mailchimp | Visual reports, A/B testing, segmentation, heatmap | N/A | N/A |
Litmus | Email testing, engagement analytics, scroll depth | N/A | N/A |
HubSpot | Activity tracking, revenue attribution, contact database | N/A | N/A |
Brevo | Real-time stats, deliverability reporting | N/A | N/A |
Constant Contact | Click tracking, social media metrics, industry benchmarks | N/A | N/A |
Mailgun | Bounce tracking, deliverability optimization | N/A | N/A |
When you pick a tool, look for these things:
Easy to use design
Reports that update right away
Custom options for your email marketing strategy
Deep look at delivery, open, and click rates
Tips to Improve KPI Performance
You can make your emails better by using smart tips. First, set clear goals for your email marketing strategy. Make sure your emails look good on phones and computers. Personalize your messages for each reader’s likes. Use one call-to-action in each email to keep it simple. Try new templates with your most active readers. Remove old or bought email addresses to keep your list healthy. Add pictures or videos to make emails more fun. Do not send emails too often so you do not annoy people.
Tip: Personalizing and having clear goals help your email marketing strategy work. Use feedback from your best readers to make your next campaign better.
Using Mails.ai for KPI Optimization
Mails.ai gives you all you need to make your email marketing strategy better. The platform checks every important number right away. You see delivery, open, click, and conversion rates for each campaign. The AI Email Writer makes content that fits your audience. Email verification tools take out bad addresses, so your list stays clean and your sender reputation stays strong. Inbox rotation sends emails from different accounts, so you avoid spam filters. Mails.ai also tests emails automatically, so you quickly find what works best for your email marketing campaigns. With these tools, you can change your email marketing strategy and get better results every time.
You need to watch your key numbers to make your email marketing campaigns work. When you track delivery, open, and click rates, you see what helps you grow. Mails.ai gives you tools like free email verification, unlimited accounts, and inbox rotation. You send more emails and keep your reputation strong. Try Mails.ai and see better results. 🚀
Get started for free today! http://mails.ai/?ref=mails.ai
FAQ
What is an email marketing dashboard?
You use an email marketing dashboard to see all your campaign numbers in one place. The dashboard shows delivery rates, open rates, and click-through rates. You check your progress and make changes fast. The email marketing dashboard helps you understand what works.
How do you track KPIs with an email marketing dashboard?
You log in to your email marketing dashboard. You see graphs and tables for each KPI. You check delivery rates, open rates, and bounce rates. The dashboard updates in real time. You use the email marketing dashboard to spot trends and improve your campaigns.
Why should you use an email marketing dashboard for your campaigns?
You need an email marketing dashboard to save time. The dashboard shows all your results together. You find problems quickly. You see which emails get the most clicks. The email marketing dashboard helps you make smart choices for your next campaign.
Can you improve your KPIs using an email marketing dashboard?
You use the email marketing dashboard to find weak spots. You see which subject lines work best. You check which links get clicks. The dashboard helps you test new ideas. You use the email marketing dashboard to boost your open and click rates.
Does Mails.ai offer an email marketing dashboard?
You get an email marketing dashboard with Mails.ai. The dashboard tracks delivery, open, and click rates. You see results for every campaign. The email marketing dashboard updates fast. You use it to make your emails better and grow your business.
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