Struggling with B2B lead generation strategy? Why wait

Many B2B businesses struggle with effective lead generation. They encounter common challenges that hinder their growth and revenue. In 2024, 45% of B2B companies identified insufficient leads as their primary obstacle. Additionally, 58% of B2B marketers find it difficult to acquire high-quality leads. These issues often stem from a lack of understanding of their target market, an inadequate content strategy, or an over-reliance on automation. This post highlights these core problems and offers practical solutions to refine your b2b lead generation strategy. We will explore how to move beyond generic messaging and avoid low-quality leads, thereby fostering consistent growth in your lead acquisition efforts.

Key Takeaways

• Understand your ideal customer. This helps you find the right people. It stops you from wasting money on bad leads.

• Use good data. Bad data wastes money. It makes you miss good customers. Good data helps you find customers who will buy.

• Create helpful content. Content should solve customer problems. It should not just talk about your products. This makes people interested in your business.

• Make sales and marketing teams work together. Shared goals help them succeed. This leads to more sales and better results.

• Use tools like Mails.ai. These tools help send many emails. They make sure your messages reach people. This helps you get more leads.

Finding Common B2B Lead Generation Problems

Many businesses find it hard to get new customers. These challenges stop steady growth. They also hurt money coming in. Knowing these problems helps build a better lead generation strategy.

Bad Idea of Who to Target

Not knowing your ideal customer hurts getting new leads. If you don't know who to target, ads go everywhere. This brings in bad leads. It wastes money for sales and marketing. Wide targeting makes prospecting seem like noise. It brings in all kinds of people. Some can't afford your product. Some are in the wrong business. This wastes ad money. It fills your customer list with useless names.

Bad Leads and Data Problems

Focusing on many leads, not good ones, fills your sales pipeline. These leads often do not buy. This wastes effort. Bad B2B leads often have:

• Fake contact details.

• No plan to buy.

• Wrong job or business.

Wrong information makes these problems worse. It wastes marketing money. Emails go to old or bad addresses. This lowers how much money you make. You can miss good customers. This happens because data is not complete. For example, an email campaign costing $50,000 can lose 25% of its money. This is due to emails that bounce back. This also hurts future email sending.

Bad Content and Messages

Content that people don't care about is a big problem. Many businesses make content about themselves. It talks about products. It does not talk about customer problems. General messages also stop B2B leads from buying.

• General talks feel like spam.

• No specific groups mean pipelines fill with wrong leads.

• Talking about products first gets ignored.

A too-wide audience makes messages weak. It makes it hard to connect with anyone. This means you need to better define your ideal customer.

Not Using Tools and Channels Well

Old technology hurts how well b2b lead generation works.

“The old way of sending many messages to everyone does not work anymore. It is not good. It costs too much. It makes customers think you are out of touch.” – Ben Simms, VP of Client Services, Commercial, MarketSource

Old data messes up marketing ads. It also messes up sales work. It stops growth. This makes things work poorly across teams. This wastes money. It also loses sales chances.

Sales and Marketing Not Working Together

Teams not working together is a common problem. This creates different goals.

1. Different Goals: Sales and marketing want different things.

2. Bad Talking: Teams do not meet often.

3. Mixed Messages: Marketing and sales say different things.

This leads to bad leads. Marketing might get leads. These leads do not fit sales needs. This wastes money. The sales team often blames marketing. They say leads are "bad." This breaks trust. It lowers team spirit.

Not Checking How Things Are Doing

Many businesses ignore important numbers. This leads to wanting many leads, not good ones. Agencies care about how many, not how good. This causes:

• No check on quality.

• No one is held responsible.

• Wasted money and missed chances.

Sales teams waste time. They chase bad leads. This takes money from good customers. Key numbers are often missed. These include Cost per Qualified Lead (CPQL). Also, Pipeline Velocity. These numbers show how well efforts create progress.

Overcoming B2B Lead Generation Obstacles

Solving lead generation challenges needs a smart plan. Businesses can change their b2b lead generation strategy. They can use special solutions. This part shows steps. These steps help make your lead generation better.

Refine ICPs and Buyer Personas

You must know your ideal customer. Think of your ICP as a living paper. It needs updates. This happens as you work together. Get important facts from many places. Use email, LinkedIn, and calls. This keeps your ICP right. It makes it work well. Key facts include how people use things. It also includes how many buy. And what customers say. Use what customers say. This makes sure you meet their goals. It also meets market needs.

Using smart buyer personas helps you win. Marketing and sales efforts work better. They fit the people you want. Good buyer personas give you key ideas. They show you about possible customers. This helps your campaigns work best. Erik Matlick is a founder. He is also CEO of Madison Logic Data. He says, "Everything gets better. This happens when they add more data." This makes personas more exact. It gives info marketers often do not have. Adele Revella is President. She works at the Buyer Persona Institute. She says job titles do not show "how, when, and why" people buy. Good buyer personas use real facts. They go past basic info. They learn about what people want. They learn about problems. They learn about how people act. This deep knowledge is key for b2b lead generation. It helps marketers change their plans. They fit special needs. This leads to more people joining. It leads to more sales. This careful way makes sure messages reach the right people. They reach them at the best time.

Implement Lead Scoring and Nurturing

To fight bad leads, use lead scoring. Also, use nurturing programs. Lead nurturing makes leads more likely to buy. It builds trust. It makes your brand known. Talking to people often keeps your brand in mind. This makes sales more likely. The sales cycle is shorter for nurtured leads. It is 23% shorter. Companies good at lead nurturing get more leads. They get 50% more leads ready to buy. This costs 33% less. Nurtured possible customers make the sales cycle shorter. It is 23% shorter. They buy things that are 47% bigger. If you talk to a possible customer fast, they might buy. This can be 100 times more likely. This happens if you talk within five minutes. Companies that use good follow-up plans can get more sales. They can get 200% more sales. Special content gets more sales. It gets 2-5% more sales than general content. Smart scoring plans can raise sales. They can raise them by 30%. Fast ways to give out leads cut reply times. They cut them by up to 67%.

Getting info slowly helps leads grow. It helps them get involved. Lead scoring ranks possible customers. It ranks them by how likely they are to buy. It uses how much they are involved. It uses info about them. It uses how they act. This helps use money well. It puts high-converting leads first. Real-time info helps companies change plans. They change based on what customers are doing now. This makes sales go up a lot.

Develop Value-Driven Content

Content that helps solve problems is key. It must offer solutions. Make content that gives value.

• Blog Posts and SEO Articles: These help your website show up more. They build your brand's power. They get people interested early. Use long keywords. Make them easy to read. Add calls to action. These lead to free guides.

• Ebooks and Whitepapers: These are good for when people are thinking about buying. They give deep ideas. Use strong facts. Solve certain problems. Include pages to get contact info.

• Webinars and Virtual Events: These show you are an expert. They connect you with possible customers. Work with important people. Share on LinkedIn and email. Offer recordings. Make people sign up to get them.

• Video Content: This is important everywhere. It works for many things. From short explanations to product tours. Many b2b buyers watch videos. They watch them when buying. This is 70% of buyers. It makes landing page sales go up. It goes up by 80%.

• Case Studies and Client Stories: These build trust. They show real success. They should show the customer's problem. They show the answer. They show results you can measure.

• Infographics and Visual Explainers: These make hard facts simple. They get more people involved on social media.

• Email Newsletters and Drip Campaigns: These are top ways to help leads. Use groups. Make content special for each group.

• Interactive Content: This makes people more involved. It uses things like calculators and quizzes. Many marketers say it gets more attention. This is 81% of marketers.

• Podcasts and Audio Content: These are getting popular with pros. They are great for brand awareness. They build loyal fans.

• Social Media Microcontent: This works well on sites like LinkedIn. It helps get leads naturally.

Special content really helps b2b possible customers. A tech company used customer data. They made special content. Their replies went up by 30%. Special content lets you send right messages. It uses groups of people. It uses customer data. It finds and groups possible customers. It makes messages that fit their problems. Many b2b customers expect companies to know them. This is 86% of customers. Special experiences make customers feel seen. They feel understood. This builds trust. Interactive b2b content makes sales faster. It helps sales teams. It gives them tools like calculators. It gives them demos. It helps marketing teams. They use quizzes to get facts. It gives buyers special ideas.

Optimize Multi-Channel Outreach

Use many ways to find customers. Using LinkedIn and email together can double replies. B2B buyers use many channels. They use 5-7 channels before buying. Campaigns using many channels get more involvement. They get 3 times more than single channels. Most b2b social leads come from LinkedIn. This is 80%. Multi-channel outreach can get 5-12% replies. This is much more than email only. Email only gets 1-5%. The best b2b lead generation plans use both ways. They use inbound and outbound. Inbound ways get leads. They use content marketing. They use SEO. They use social media. Outbound ways use cold calls. They use email outreach. They use LinkedIn outreach.

Use tech to make multi-channel outreach better. Email marketing for accounts uses groups. It uses special messages. It uses automatic tools. Smart content marketing makes content. It fits certain deal stages. Digital ads for accounts run on LinkedIn. They run display campaigns. Automatic tools are key. They help with research. They help with sending campaigns. They help with checking how well things work. Smart ways to make things special go beyond general messages. Multi-channel planning puts together contact points. It uses email, LinkedIn, phone, and video. AI helps make things special. It looks at possible customer data. It makes good messages. Chat marketing uses live chat. AI helps pick the best channel. It guesses the best mix. New channels include Slack Connect. Also WhatsApp Business. Smart guesses and scoring guide channel plans. Human and AI outreach works together. It handles research. It handles first contact.

Foster Sales and Marketing Collaboration

Sales and marketing teams must work together. Set shared goals. Set shared numbers to track. This makes both teams agree on what winning means. Make detailed buyer personas together. This makes messages the same. Help open talks. Help teams work together. Have regular meetings. Use shared chat tools. Use tech and automatic tools. Connect customer data with marketing automatic tools. Make lead nurturing automatic. Put leads first based on how much they are involved. Make sure messages and brand are the same. Make a single message plan. Make good content for all buying stages. Invest in training.

Shared numbers for sales and lead value give a common goal. This stops the idea that each team only cares about itself. Use ways to make sure numbers are met. This includes automatic data entry. It includes giving access to key number data. Teams feel more understanding. They feel less upset. This happens when they work for the same goals. Studies show that when sales and marketing teams work together, customers stay longer. This goes up by 36%. Sales win rates go up by 38%. Companies that work together get more marketing money. They get 208% more. Shared goals, like more money, make sure both teams work together. This helps them understand each other. A shared goal like lead-to-customer sales rate makes teams more responsible. It pushes both teams to the same result. Working together makes sales faster. It makes more sales. It makes more money. It wastes less money. It also gives more accurate data for prospecting.

Embrace Data-Driven Optimization

Always check and make your lead generation better. Track fast follow-ups. Track how much people are involved. This helps sales teams put involved leads first. Make sales and marketing agree on key numbers. This includes MQLs, SALs, and total sales rates. Set real goals. Use industry reports. Use what competitors do. Always track and make key numbers better. Use customer data tools. Use analysis tools for live tracking. Make things better. Use A/B tests. Adjust campaigns. Use automatic tools for lead scoring. Use email plans. Use reports. Do not just focus on how many leads. Put lead quality first. Do not just focus on quantity. Use lead scoring. This finds leads with high chances. This stops wasting money on low-chance leads.

Scale Outreach with Mails.ai's Deliverability Tools

Getting more leads often means sending more messages. This can cause problems with messages getting through. Mails.ai helps you send many messages. It helps without getting blocked. It makes sure messages get through. Email tools help b2b outreach work better. They warm up your email sending. This slowly sends more emails. It builds your sender's good name. They check content for spam words. They watch your sender's name live. They use smart sending plans. They make your email list clean. They group emails better.

Mails.ai lets you connect many email accounts. You can add and manage as many as you need. Automatic inbox rotation sends emails evenly. It uses many mailboxes. This stops sending too many emails at once. It keeps sending natural. This is key for cold outreach. Automatic warm-up makes sure each mailbox has a good name. This is before sending many emails. This builds trust with email providers. It puts your emails first. Mails.ai also checks emails. This built-in cleaning lowers bounced emails. It makes sure your messages reach real inboxes. These features together let you send many emails. You do not worry about them getting through. The automatic tools for inbox rotation, warm-up, and sending limits make outreach smooth. It saves a lot of hand work.

Automate Follow-Ups with Mails.ai Campaign Sequences

Not following up can make possible customers disappear. Mails.ai’s Campaign Sequence helps. It uses automatic follow-ups. It makes sure you talk to people often. This product sends emails you set up before. They are special for each person. It needs no hand work. This helps keep talking. It talks until someone does what you want. The automatic tool is smart. It stops follow-ups when someone replies. This saves time. It stops sending too many messages. It helps keep your sender's name good.

To make good automatic b2b campaign plans, you need good email setup. This includes warming up your sender's name. It includes rotating inboxes. Put good leads first. Group your lists. Make emails special with AI. Use lead facts from your customer data. Change how you sell. Make it fit what possible customers want. Make a good plan for sending emails. Send good follow-up emails. Make follow-up templates. Make them worth replying to. Always check if emails get through. Check key numbers. Plan b2b email campaigns in steps. Know your goals. Map the customer's journey. Group your audience. Make strong content. Making it special is key. Make it work for sales. Track and check how well it works. Mails.ai helps you do this. It helps you talk to many people often. It makes it special. It times it right. It uses automatic tools based on actions. It uses time-based plans. Always check and test how well automatic tools work.

Overcoming B2B lead generation challenges needs a smart plan. It uses facts. Businesses can fix common problems. These include bad targeting. They include low-quality leads. They include outreach that does not work well. They can use the right plans. This makes leads much better. It makes more sales. It helps them grow. This makes the sales pipeline stronger. It makes finding customers better. Tools like Mails.ai help a lot. They help with this change for lead generation. They send emails well. They check emails for free. They have many email accounts. They send many emails. They warm up emails. They rotate inboxes. This makes your B2B lead generation plan grow well. It makes it safe. It helps find good leads. It makes marketing and sales better. This leads to more sales. Good lead generation helps your sales teams. It makes their sales process better. It makes sales performance better. Do not wait to change how you get leads. Start for free today!

Common Questions

How does Mails.ai help emails get delivered?

Mails.ai has many tools. It warms up emails. It rotates inboxes. It checks emails. These tools make sure emails land in inboxes. They stop emails from being spam. This keeps your sender name good.

Why are Mails.ai's unlimited email accounts good?

You can send many emails. You do not pay extra. This spreads out email sending. It lowers the chance of getting blocked. This helps big campaigns work well.

How do automatic follow-ups help get leads?

Automatic follow-ups keep you talking. People remember your brand. More people will answer you. The system stops when someone replies. This saves time. It stops too many messages.

Can Mails.ai help find my target audience?

Mails.ai helps send messages. It does not find your audience. But its tools help reach your audience well. This makes sure the right people get your messages.