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Email marketing continues to dominate in 2025, with nearly 4.5 billion users worldwide. It’s no surprise that 87% of brands consider it essential for success. Whether you’re a startup or a small business, free email advertising services can help you build relationships, save time with automation, and achieve a high ROI—averaging $36 for every $1 spent. Tools like Mails.ai stand out by offering advanced features, making it one of the best email marketing solutions for scaling your outreach. With the right email advertising service provider, you can grow your business without breaking the bank.
Key Takeaways
Email marketing is still important in 2025. It gives $36 back for every $1 spent. Use free email tools to reach more people without spending too much.
Pick an email service with helpful features. Look for templates, automation, and tracking tools to improve your emails.
Free plans may have limits, like fewer subscribers or added logos. Pick a service that fits your growth goals.
Mails.ai is great because it has no limits and sends emails well. It’s perfect for businesses wanting to grow their email marketing.
Think about what you need, like online stores or personal use. Different services work better for different users.
What to Look for in Free Email Marketing Services
Choosing the right email marketing service can feel overwhelming, especially with so many options available. To make the process easier, you need to focus on the features that matter most for your goals. Let’s break it down.
Key Features to Consider
Email templates and design tools
A good email marketing tool should offer pre-built templates and drag-and-drop editors. These features simplify email newsletter creation, allowing you to design professional campaigns without needing technical skills. Services like Mailchimp and MailerLite excel in providing customizable templates that save time and effort.
Automation and scheduling capabilities
Automation is a game-changer. It lets you set up workflows to send emails based on triggers, like welcoming new subscribers or following up on abandoned carts. Tools like HubSpot and Brevo (formerly Sendinblue) offer robust email marketing automation, helping you nurture leads and boost engagement.
Analytics and reporting
Tracking your email performance is crucial. Look for email marketing software that provides detailed analytics, such as open rates, click-through rates, and conversions. Advanced analytics help you refine your email marketing campaigns for better results.
Common Limitations of Free Plans
Subscriber or email send limits
Most free email marketing services cap the number of subscribers or emails you can send. For example, Mailchimp allows 1,000 emails per month, while MailerLite offers 12,000. These limits can restrict your reach as your audience grows.
Branding and advertisements in emails
Free plans often include the email service provider’s branding in your emails. This can make your campaigns look less professional.
Limited access to advanced features
Free email marketing tools may restrict features like A/B testing, advanced segmentation, or behavioral targeting. These limitations can hinder your ability to scale.
Matching Features to Your Needs
Best for small businesses
If you’re running a small business, look for cheap email marketing tools with automation and integration capabilities. Mailchimp and Brevo are excellent options, offering features like segmentation and SMS marketing.
Best for e-commerce
E-commerce businesses benefit from email marketing platforms with advanced automation and analytics. MailerLite integrates seamlessly with Shopify, making it a top choice for online stores.
Best for personal use or freelancers
For personal projects or freelancing, ease of use and cost-effectiveness are key. Benchmark Email and Sender provide simple interfaces and essential features without overwhelming you.
The 12 Best Free Email Marketing Services for 2025
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Mails.ai
Key Features
Mails.ai stands out as a powerhouse among free email marketing services. It offers:
High inbox deliverability to ensure your emails land where they should.
Free email verification to reduce bounce rates.
Unlimited capabilities, including email accounts, sending, warmup, and inbox rotation.
Its unique features make it a game-changer:
Unique Feature | Description |
|---|---|
Unlimited Email Accounts | Connect as many email accounts as you need without additional costs. |
AI Email Writer | Automatically generate effective email content tailored to your campaign. |
Email Warmup | Enhance sender reputation and deliverability through automated processes. |
Inbox Rotation | Distribute email sending across multiple accounts to prevent spam flags. |
Pros and Cons
Pros:
Unlimited email sending and warmup.
AI-generated content simplifies campaign creation.
Advanced deliverability features like inbox rotation.
Cons:
Some advanced features require a paid plan.
Ideal Use Cases
Mails.ai is perfect for businesses scaling their outreach. Whether you're in SaaS, e-commerce, or consulting, this email advertising service helps you connect with prospects efficiently.
Mailchimp
Key Features
Mailchimp is one of the best email marketing tools for beginners. Its free plan includes:
A great template editor for designing professional emails.
Basic automation to streamline workflows.
Reporting tools to track performance.
Pros and Cons
Pros | Cons |
|---|---|
Great template editor | High-cost subscription plans |
Thorough reporting | Unfavorable way to count subscribers |
Endless Integration Options | No email scheduling on free plan |
Extra features |
Mailchimp also focuses on email deliverability, ensuring your campaigns avoid spam folders. However, its free plan limits you to 500 contacts and 500 emails per day.
Ideal Use Cases
Mailchimp is ideal for small to medium-sized businesses starting with email marketing. If you need a basic CRM and simple tools to manage campaigns, this is a solid choice.
Sendinblue (Brevo)
Key Features
Sendinblue, now known as Brevo, combines email marketing with other digital tools. Its free plan includes:
Feature | Description |
|---|---|
Email Sending Limit | |
SMS Personalization | Engage your audience through personalized SMS messages. |
Email Automation | Set up automated workflows to nurture leads and improve engagement. |
All-in-One Platform | Combines email marketing with other digital marketing tools for a comprehensive solution. |
Pros and Cons
Sendinblue's free plan offers robust automation and SMS personalization. However, it limits you to 300 emails per day, which can be restrictive as your subscriber list grows. The email templates feel outdated, and the builder isn't very user-friendly.
Ideal Use Cases
Sendinblue works well for businesses needing both email and SMS marketing. If you're looking for an all-in-one platform to manage digital campaigns, this is a great option.
HubSpot Email Marketing
Key Features
HubSpot’s free email marketing service is a fantastic choice for small businesses and startups. It offers a comprehensive suite of tools integrated with a CRM, allowing you to manage your entire marketing strategy from one platform. Here’s what you’ll get:
A drag-and-drop email editor to create professional-looking emails effortlessly.
Automation features to nurture leads and save time.
Detailed analytics to track campaign performance and refine your strategy.
Integration with social media and customer relationship management tools.
These features make HubSpot one of the best free email marketing services for businesses looking to streamline their efforts.
Pros and Cons
Pros:
Advanced CRM capabilities for managing customer relationships.
Powerful automation tools for lead nurturing.
User-friendly interface, even for beginners.
Detailed analytics to measure success.
Cons:
Some advanced features are locked behind paid plans.
Ideal Use Cases
HubSpot is perfect for businesses with complex marketing strategies. If you’re looking for a platform that combines email marketing with CRM and social media tools, this is a great option. It’s especially useful for startups aiming to scale their efforts without investing heavily upfront.
Moosend
Key Features
Moosend’s free email marketing plan is packed with features that cater to a variety of users. Here’s what you can expect:
Feature | Description |
|---|---|
Unlimited Emails | Send as many emails as you need without limits. |
Advanced Segmentation | Target specific groups within your email list. |
Detailed Analytics | Track key metrics to understand your audience better. |
These tools make Moosend one of the best email marketing options for those seeking flexibility and insights.
Pros and Cons
Pros:
Unlimited email sending, even on the free plan.
Advanced segmentation for personalized campaigns.
Easy-to-use interface with powerful analytics.
Cons:
Limited integrations compared to competitors.
Ideal Use Cases
Moosend works well for small to medium businesses, eCommerce brands, and non-profits.
User Type | Ideal Use Case Description |
|---|---|
Small to Medium Businesses | Affordable, user-friendly platform for email marketing needs. |
eCommerce Brands | Powerful automation tools and integrations for boosting sales through personalized campaigns. |
Non-Profits and Bloggers | Affordable and easy-to-use for building relationships through newsletters or updates. |
Digital Marketers | Advanced features like A/B testing and analytics without complexity. |
Benchmark Email
Key Features
Benchmark Email’s free plan stands out with its unique offerings:
Up to 500 contacts and 3,500 emails per month, free forever.
Free templates and customizable signup forms to capture leads.
Autoresponders and list-based autoresponders for automated follow-ups.
24/7 customer support, even for free users.
1GB gallery storage and access to 1,500 app integrations.
Pros and Cons
Pros | Cons |
|---|---|
Intuitive drag-and-drop email builder for easy campaign creation. | Limited features on the free plan compared to paid options. |
Responsive email templates that look great on any device. | Some advanced automation tools require a subscription. |
Real-time reporting to track your campaign performance. |
Ideal Use Cases
Benchmark Email is ideal for freelancers, small businesses, and anyone new to email marketing. Its user-friendly tools and 24/7 support make it a great starting point for building campaigns.
MailerLite
Key Features
MailerLite’s free email marketing plan is packed with features that make it a standout choice for small businesses, creators, and e-commerce ventures. Here’s what you get:
Send up to 12,000 emails per month to 1,000 subscribers.
Access a drag-and-drop editor for designing professional emails.
Use automation tools to streamline your campaigns.
Create pop-ups, surveys, and quizzes to engage your audience.
Build landing pages to support your marketing efforts.
Organize your list with unlimited audiences for better targeting.
Test campaigns with A/B split testing to optimize performance.
Enjoy a free image library with over 1 million assets.
Integrate with e-commerce platforms to trigger automated emails.
You’ll also get 24/7 customer support for the first 30 days and access to tutorials and courses to help you get started.
Pros and Cons
Pros:
Generous email and subscriber limits for a free plan.
User-friendly tools like the drag-and-drop editor and automation.
Interactive features like surveys and quizzes.
Cons:
Limited to one user account.
Advanced features like custom domains require a paid plan.
Ideal Use Cases
MailerLite is perfect for small businesses, creators, and e-commerce brands. If you’re just starting out or need a cheap yet powerful email marketing tool, this service has everything you need to grow your audience and boost engagement.
Zoho Campaigns
Key Features
Zoho Campaigns offers a robust free email marketing service with tools designed to simplify your campaigns. Here’s what you’ll find:
A drag-and-drop editor for creating visually appealing emails.
Segmentation tools to target specific audience groups.
Automation features to set up workflows and save time.
A/B testing to refine your email content and subject lines.
Detailed analytics to track open rates, clicks, and conversions.
These features make Zoho Campaigns a versatile option for businesses looking to improve their email marketing efforts.
Pros and Cons
Feature | Zoho Campaigns Free Plan | HubSpot Free Plan |
|---|---|---|
Subscriber Limit | 2,000 | 2,000 |
Email Limit | 6,000 emails/month | 2,000 email sends/month |
Support | 14 days | None (Community access only) |
Segmentation | No | Limited |
Scheduling | No | Limited |
Automation | No | Limited |
Pros:
User-friendly interface with drag-and-drop tools.
Strong analytics and A/B testing capabilities.
Cons:
No automation or scheduling on the free plan.
Support is limited to 14 days.
Ideal Use Cases
Zoho Campaigns works well for small businesses and startups that need a simple email marketing service. If you’re looking for a free email marketing tool to test campaigns and track performance, this is a solid choice.
Mailjet
Key Features
Mailjet’s free plan offers a mix of flexibility and functionality, making it a great option for small businesses. Here’s what you get:
Send up to 6,000 emails per month to 1,500 contacts.
Use a drag-and-drop editor to design emails with ease.
Build forms to capture leads with the form builder.
Validate up to 500 emails per month to improve deliverability.
Access basic statistics to track campaign performance.
Mailjet also supports unlimited contacts across all plans, ensuring you can grow your list without restrictions.
Pros and Cons
Feature | Pros | Cons |
|---|---|---|
Free Plan | 1,500 contacts and 6,000 emails/month | Limited to 200 emails per day |
Email Editor | Drag-and-drop email editor | No automation features |
Email Validations | 500 email validations/month | Basic statistics only |
Overall Value | Great value for money | Lacks advanced features like landing pages |
Ideal Use Cases
Mailjet is ideal for small businesses that need a straightforward email advertising service. If you’re looking for a free email marketing tool with high deliverability and flexible A/B testing, Mailjet is worth considering.
ConvertKit (Free Plan)
Key Features
ConvertKit’s free plan is a great starting point for creators and bloggers. It offers several tools to help you grow your audience:
Unlimited email sending, even on the free plan.
A landing page editor to create professional-looking pages.
Signup forms to capture leads and build your subscriber list.
Email automation templates for basic workflows.
Unique features like a tip jar, where subscribers can support your content financially.
Paid newsletters, allowing you to monetize your email campaigns.
However, the free plan has some limitations. It doesn’t include advanced features like automation, autoresponders, or detailed reports. The email editor is also quite basic compared to other platforms.
Pros and Cons
Pros:
Unlimited email sending, even on the free plan.
Great for creators looking to monetize their content.
Easy-to-use tools for landing pages and forms.
Cons:
Lacks automation and integrations on the free plan.
Limited design options in the email editor.
Ideal Use Cases
ConvertKit’s free plan works best for bloggers and creators just starting out. If you have a small subscriber base (up to 1,000 subscribers), this platform lets you test the waters without spending a dime. You can send unlimited broadcasts, create landing pages, and build forms to grow your audience. As your list grows, you might need to upgrade to access advanced features like automation and integrations.
Sender
Key Features
Sender is one of the most user-friendly free email marketing platforms available. Its free plan includes:
Up to 2,500 subscribers and 15,000 emails per month.
A drag-and-drop editor for designing emails quickly.
Pre-designed templates to save time.
Advanced analytics to track open rates, clicks, and conversions.
Automation tools to set up workflows and nurture leads.
Sender also supports dynamic content, allowing you to personalize emails based on your audience’s preferences.
Pros and Cons
Pros:
Generous subscriber and email limits on the free plan.
Easy-to-use interface with pre-designed templates.
Advanced analytics for tracking performance.
Cons:
Limited integrations compared to competitors.
Some advanced features require a paid plan.
Ideal Use Cases
Sender is perfect for small businesses and freelancers looking for a cheap yet powerful email marketing tool. If you’re new to email marketing services, this platform’s simplicity and generous free plan make it a great choice. It’s especially useful for those who want to personalize their campaigns without diving into complex tools.
Omnisend (Free Plan)
Key Features
Omnisend’s free plan is tailored for e-commerce businesses. It includes:
Up to 250 contacts and 500 emails per month.
Pre-built automation workflows for cart abandonment, welcome emails, and more.
SMS and email integration for multi-channel campaigns.
A drag-and-drop editor for creating professional emails.
Basic analytics to track campaign performance.
Omnisend also offers segmentation tools to target specific groups within your audience.
Pros and Cons
Pros:
Multi-channel marketing with email and SMS.
Pre-built automation workflows save time.
Segmentation tools for personalized campaigns.
Cons:
Limited email and contact limits on the free plan.
Advanced analytics and features require a paid plan.
Ideal Use Cases
Omnisend is ideal for e-commerce businesses looking to engage customers through email and SMS. If you’re running an online store, this platform helps you recover abandoned carts, welcome new subscribers, and drive sales with personalized campaigns. The free plan is a good starting point, but you may need to upgrade as your business grows.
Comparison Table of the 12 Best Free Email Marketing Services
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When choosing the right email marketing service, comparing key metrics can help you make an informed decision. Let’s break down the most important factors to consider.
Key Metrics for Comparison
Subscriber limits
Subscriber limits determine how many people you can reach with your campaigns. Some platforms, like Mails.ai and Moosend, offer unlimited subscribers, making them ideal for scaling. Others, like Mailchimp, cap free plans at 500 contacts, which might feel restrictive as your audience grows.
Monthly email send limits
The number of emails you can send each month varies widely. For instance, MailerLite allows up to 12,000 emails, while Omnisend limits you to just 500. If you plan to send frequent updates or newsletters, platforms with higher limits, like Sendinblue (9,000 emails/month), might suit your needs better.
Automation features
Automation can save you time and improve engagement. Services like Mails.ai and HubSpot excel here, offering advanced workflows and AI tools. These features let you send targeted messages based on subscriber actions, such as welcoming new users or following up on purchases.
Branding and advertisements
Free plans often include the provider’s branding in your emails. This can make your campaigns look less professional. Platforms like Mails.ai stand out by offering unbranded emails, even on their free plan.
Unique features
Each platform has standout features. Mails.ai offers unlimited email accounts and AI-generated content. MailerLite includes A/B testing and landing pages. Omnisend combines email with SMS marketing, making it perfect for e-commerce.
Here’s a quick comparison of the top services:
Service | Subscriber Limit | Monthly Email Limit | Key Features |
|---|---|---|---|
Mails.ai | Unlimited | Unlimited | AI-generated content, unlimited accounts, warmup |
Mailchimp | 500 | 1,000 | Creative assistant, behavioral targeting |
Sendinblue | Unlimited | 9,000 | SMS personalization, email automation |
Benchmark Email | 500 | 3,500 | Drag-and-drop builder, responsive templates |
MailerLite | 1,000 | 12,000 | Advanced automation, A/B testing |
Moosend | Unlimited | Unlimited | Advanced segmentation, detailed analytics |
HubSpot | 2,000 | Unlimited | CRM integration, drag-and-drop builder |
Omnisend | 250 | 500 | Automation workflows, multi-channel marketing |
Mailjet | Unlimited | 6,000 | Real-time collaboration, advanced editor |
Sender | 2,500 | 15,000 | Advanced analytics, user-friendly interface |
By comparing these metrics, you can find the best free email marketing service for your needs. Whether you’re looking for cheap solutions or advanced automation, there’s a platform that fits your goals.
Choosing the right email marketing service can make or break your campaigns. You need a tool that fits your goals and helps you grow without stretching your budget. That’s why Mails.ai is a standout choice. It offers high inbox deliverability, free email verification, and unlimited features like email accounts, sending, warmup, and inbox rotation. Whether you’re looking for free email marketing or a cheap way to scale, Mails.ai has you covered. Ready to take your outreach to the next level? Sign up for free today!
FAQ
What is the best free email marketing service for small businesses?
The best service depends on your needs. Mails.ai is great for scaling with unlimited features. Mailchimp offers beginner-friendly tools, while MailerLite provides advanced automation. Choose one that fits your goals and budget.
Can I use free email marketing services for e-commerce?
Yes, platforms like Omnisend and MailerLite are perfect for e-commerce. They offer automation, segmentation, and integrations with Shopify or WooCommerce to help you boost sales and recover abandoned carts.
Are free email marketing tools really free?
Most free plans come with limits, like subscriber caps or branding in emails. However, they’re a cheap way to start. Mails.ai stands out by offering unlimited email sending and accounts, even on its free plan.
How do I improve email deliverability?
Focus on email verification, warmup, and avoiding spam triggers. Tools like Mails.ai include features like inbox rotation and free email verification to ensure your emails land in inboxes.
What’s the difference between free and paid email marketing services?
Free plans often limit features like automation or analytics. Paid plans unlock advanced tools for scaling. If you’re just starting, free email marketing tools are a great way to test the waters.
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