
Email warmup is crucial for maintaining a positive sender reputation and ensuring high deliverability. It helps your emails land in recipients' inboxes rather than being flagged as spam. While a 2024 study showed an 83.1% inbox placement rate, 2025's smarter spam filters necessitate consistent warmup. A reliable email warmup tool is essential for ensuring your emails reach their intended inboxes and safeguarding your sender reputation. This proactive approach to email deliverability is key to successful outreach.
Key Takeaways
Email warmup builds your email reputation. It helps your emails reach inboxes, not spam folders.
Email warmup tools act like real people. They send emails and create interactions to make your sender look trusted.
Good email deliverability is very important. It means your messages reach customers and help your business grow.
Choose an email warmup tool that fits your needs. Look at its features, price, and how it works with other tools.
Always watch your sender health. Check bounce rates and spam complaints to keep your email reputation strong.
Email Warmup Fundamentals

What is Email Warmup
Email warmup builds your email reputation. You send more emails over time. This shows you are a real sender. Start with a few emails each day. Then send more slowly. This helps emails reach inboxes. Set up your email system. Verify your domain name. Write good email content. Do not use spam words. Manage your recipient lists well. This is key for email warmup. It keeps emails out of spam.
Why Deliverability Matters
Good deliverability is very important. It means emails go to the main inbox. Bad deliverability costs money. Key messages might not reach people. This hurts your possible earnings. Sales teams might not understand. They waste money on leads. These leads never get emails. Important messages, like reminders, also fail. This makes customers leave. A bad sender name can block emails. This makes customers unhappy. Businesses say 64.6% of problems hurt money or customers. Good email delivery helps people engage. More people see your messages. They click and buy things. This makes more people interested. Keeping good delivery means messages reach your audience. This makes campaigns work better. It protects your money spent.
How Warmup Tools Function
Email warm-up tools act like people. They make your email look busy and trusted. These email warmup tools slowly send more emails. They create real interactions. This means opens, clicks, and replies. Some tools use a network of real inboxes. This network helps across email providers. They automatically move emails from spam. They also reply to messages. AI tools act like real people. They make your plan better. Some use advanced AI for real actions. This ai-driven warmup makes emails look natural. This creates real engagement.
Essential Warmup Tool Features
A good email warmup tool has key features. You need to change how many emails you send. This lets you control warmup emails. The tool should have human-like emails. These emails should be personal. This makes interactions seem real. A dashboard to track inbox placement is key. It shows where your emails go. This helps you check delivery. An automatic warmup feature makes it easy. It ensures a good sender reputation. This automated email warmup is a strong service. It guarantees better inbox placement.
Top 10 Email Warmup Tools for 2025
You need good tools. They make sure emails reach inboxes. These best email warmup tools help your sender reputation. They are key for good email outreach in 2025.
Mails.ai: Advanced Deliverability

Mails.ai has a strong email warmup tool. It helps grow your outreach. It uses two main parts. These are Mailbox Warmup and Campaign Warmup. You can connect many mailboxes. An AI Email Writer helps you write emails. You also get free email checks. Inbox rotation is included. Trust Score shows your sender health. Mails.ai uses real inbox network actions. This makes the warmup real and good. You can connect many accounts. You get unlimited warmup. Other email warmup tools often charge for this.
Key Features: Two-part warmup (Mailbox + Campaign Warmup). Connect many mailboxes. AI Email Writer. Email checking. Inbox rotation. Trust Score tracking. Smart reports.
Pros: You can connect many email accounts. You get unlimited warmup. AI helps write emails. Good reports show your progress. Free email checks stop bounces. Inbox rotation keeps sending safe.
Cons: (No specific cons are highlighted in the provided information.)
Plan Name
Price (per month)
Key Features
Free
Free
Unlimited Email Accounts, Unlimited Email Warmup, Custom Tracking Domain
Startup
$24.00
Unlimited Email Accounts, Unlimited Email Warmup, 1,000 Active Contacts/mo, Unlimited Emails Monthly, Unlimited Uploaded Contacts, Email Verifier, AI Writer, Unlimited Team Members
Growth
$49.00
Unlimited Email Accounts, Unlimited Email Warmup, 5,000 Active Contacts/mo, Unlimited Emails Monthly, Unlimited Uploaded Contacts, Email Verifier, AI Writer, Unlimited Team Members
Paid Plans
Request a Quote
Quotation-based subscription
Best-Use Cases: Mails.ai is great for big email campaigns. Agencies use it. B2B SaaS companies use it. Consulting firms use it. E-commerce brands use it. Founders use it to grow business.
Warmup Inbox
Warmup Inbox is another one of the best email warmup tools. It helps you handle many email accounts. You can check your deliverability with its tool. The tool is easy for everyone. You can change email templates for warmup. This makes them special. Warmup Inbox uses over 30,000 real inboxes. They send and get emails for you. This makes your inbox placement better.
Key Features: Manage many inboxes. Performance checker. Changeable templates. API key management. Automatic warmup. Check reputation. Check blacklists.
Pros: You get better inbox placement. It makes your email deliverability better. It helps with cold emails. The tool saves your time. It makes your email reputation better. Setup is fast and easy. It works in the background. Mangools saw 32% more opens. They had 44% less spam in two weeks.
Cons: Some users say prices keep going up. Some worry about warmup emails going to private places.
Pricing: (Pricing information is not available in the provided details.)
Best-Use Cases: Use Warmup Inbox for new domains. It helps fix deliverability problems. You can also keep sender performance good.
Lemwarm
Lemwarm is a popular email warmup service. It helps you send more emails slowly. This stops email providers from being suspicious. You get better inbox placement. This means fewer bounces and blocks. Lemwarm checks your DNS. This makes sure your email is set up right. You also get deliverability tips. These are in the dashboard.
Key Features: Automatic warmup. Performance reports. DNS check. Deliverability tips. Easy to use.
Pros: Setup is simple. It slowly increases activity. You get better inbox placement. It stops bounces and blocks. Your outreach emails reach the main inbox.
Cons: There is no free plan. The basic plan has few features. Some features may not be very useful. It can cost more than other email warmup tools. It is not an all-in-one tool. It cannot send emails. It has few CRM links.
Pricing:
Plan Name
Monthly Cost (Billed Annually)
Target User / Key Features
Essential Plan
$24/month/inbox
For single users or small businesses. Automatic warm-up. Performance reports. Good for new emails or medium email sending.
Smart Plan
$40/month/inbox
For small to medium businesses. More strong features. More flexible. Advanced automatic tools for growing email marketing.
Best-Use Cases: Lemwarm is great for new domain users. It helps those sending cold emails. Existing Lemlist users like it. It works well with their system. You can also manage outreach for many email accounts.
Warmbox
Warmbox is one of the best email warmup tools. It stops emails from going to spam. It acts like a real person. This helps your email deliverability. The tool makes good engagement signals. Email Service Providers (ESPs) see these signals. This makes your deliverability even better.
Key Features: Acts like a person. Sends more emails. Makes good signals for ESPs.
Pros: It is good at warming up cold email inboxes. This stops emails from going to spam. It helps manage communication. It lets you send more emails.
Cons: (No specific cons are highlighted in the provided information.)
Pricing: (Pricing information is not available in the provided details.)
Best-Use Cases: Use Warmbox to warm up cold email inboxes. It is good for managing communication. It helps you send more emails.
Mailivery
Mailivery uses ai-driven warmup. It makes your email sender reputation better. It uses AI to talk with real email accounts. This makes sure emails avoid spam. They go to the main inbox. Mailivery connects to over 30,000 active mailboxes. This helps get past spam rules. You see how campaigns are doing right away. This includes spam rates. You can also change how emails are sent.
Key Features: AI talks with real emails. Detailed spam and reputation reports. Changeable sending behavior. Blacklist checks (over 70 lists). Reputation checker. Spam score tool.
Pros: It uses AI to talk with real emails. This takes emails out of spam. It replies to them well. This makes deliverability better. You get reports on spam and reputation. It lets you change how emails are sent. It checks blacklists.
Cons: (No specific cons are highlighted in the provided information.)
Pricing: (Pricing information is not available in the provided details.)
Best-Use Cases: Mailivery is great for making outreach campaigns better. It makes your sender more trusted. It helps stop emails from being blocked.
InboxAlly
InboxAlly stands out among email warmup tools. It offers many services. These include deliverability. It fixes damaged sender domains. It helps with ESP changes. It uses many thousands of seed emails. This works well for people sending many emails daily. InboxAlly does natural actions. It does this right on the email service provider's screen. This avoids bad APIs. It uses many layers of actions. You get up to 8 different types per seed email. These happen in a random order. This acts like a real person.
Key Features: Many services (deliverability, fix, ESP change). Many seed emails. Natural actions on screen. Many layered actions. Custom content for seed emails. You control scheduling. Human-like action times. Works with any sending tool. Very safe. Built-in inbox placement test.
Pros: It gives full and scalable solutions. It acts like a person for best results. You can give custom content for seed emails. It works with any sending tool. It is very safe. It has a built-in inbox placement test.
Cons: (No specific cons are highlighted in the provided information.)
Pricing: (Pricing information is not available in the provided details.)
Best-Use Cases: InboxAlly is good for people sending many emails daily. It helps fix damaged sender domains. It is useful for ESP changes. It gives full deliverability solutions.
MailReach
MailReach is one of the best email warmup tools. It checks your sender reputation. It gives you a deliverability score. You see your warmup progress clearly. The dashboard shows your Reputation Score. It tells you where your warming emails go. It also shows how many warming emails left spam. You can check your reputation with Google, Microsoft, and others.
Key Features: Deliverability score. Clear tracking. Reputation Score. Spam recovery. Real-time checks. Reputation by provider. Alerts on Slack or app.
Pros: You get clear reports on your warmup. It shows your sender reputation truly. You get messages when your Reputation Score changes.
Cons: (No specific cons are highlighted in the provided information.)
Pricing: (Pricing information is not available in the provided details.)
Best-Use Cases: Use MailReach to check and make your sender reputation better. It helps you track deliverability across different providers.
Allegrow
Allegrow stops missed sales. It is one of the best email warmup tools. It is for B2B sales teams. It checks unlimited emails. It checks all contact emails. It also scores risks. Allegrow is for sales teams. It helps those with lots of data. It supports important sales pipelines. This means good deliverability always. It also keeps lists clean.
Key Features: Unlimited checks. Checks all contact emails. Advanced risk scoring.
Pros: It stops missed sales. It focuses on sales teams. You get good deliverability always. It keeps lists clean.
Cons: (No specific cons are highlighted in the provided information.)
Pricing: (Pricing information is not available in the provided details.)
Best-Use Cases: Allegrow is good for B2B sales teams. Agencies that want good deliverability use it. It is great for many outbound sales. It helps manage large amounts of data.
QuickMail Auto Warmer
QuickMail Auto Warmer is a good email warmup tool. It works with Mailflow.io for email warmup. This is free for QuickMail users. It links with HubSpot and Pipedrive. This lets data go both ways. You can link with other tools using Zapier. It also helps with many types of outreach. This includes LinkedIn. You can easily get leads from Google Drive.
Key Features: Email warmup (with Mailflow.io). Links with CRMs (HubSpot, Pipedrive). Links with Zapier. Links with LinkedIn. Get leads from Google Drive. API for custom links.
Pros: It is free for QuickMail users. Data goes both ways with CRMs. It links with more tools using Zapier. It helps with many types of outreach.
Cons: (No specific cons are highlighted in the provided information.)
Pricing: (Pricing information is not available in the provided details.)
Best-Use Cases: QuickMail Auto Warmer is good for QuickMail users. It suits those needing CRM and multi-channel links. It also works for custom links.
Folderly
Folderly is a full email warmup platform. It does more than basic warmup. It fixes content problems. It tells you how to write spam-free content. You get an email templates dashboard. This helps make and fix email copies. Folderly offers a complete solution. This includes setup and checking. You get real-time email inbox placement scores. It manages domains, mailboxes, and DNS. It also checks authentication. This catches mistakes before deliverability drops. Folderly makes sure it follows Gmail's new rules. It offers multi-domain management.
Key Features: Fixes content problems. Complete solution. Real-time email inbox placement scores. DNS management. Template analysis. Blacklist checks. Spam trap analysis. Authentication checks. Works with Gmail Postmaster v2. Tests many providers. Behavior reputation scoring. Content risk analysis (AI scanner). Deliverability alerts. Expert advice.
Pros: It finds and fixes problems. These problems make emails go to spam. It shows mailbox health right away. It builds reputation for a long time. It follows rules. It gives detailed reports. One user saw replies jump to 28%. This was after fixing content. Another saw inbox placement go from 60% to 94%. This was after fixing authentication.
Cons: (No specific cons are highlighted in the provided information.)
Pricing: (Pricing information is not available in the provided details.)
Best-Use Cases: Folderly is for businesses with low deliverability. It suits those needing real-time checks. It is great for building long-term reputation. It helps follow rules. It fixes hard deliverability problems. It handles high-volume capabilities.
Choosing the Best Email Warmup Tool
You need to pick the right email warmup tool. It must fit your needs. Think about many things. These include features and pricing. How it works with other tools matters. What other people say is also key.
Feature Comparison
Look closely at what each email warmup tool offers. Some tools do basic warmup. Others have advanced features. For example, some tools change how they warm up. They check your email templates. They look for spam words. Other tools give a deliverability score. They give tips to get better.
Warmy | Lemwarm | Warmup Inbox | |
|---|---|---|---|
Key Features | Progressive warmup (3 'temperature' settings), template checks (word count, reading time, spam words), auto-archives warmup messages. | Deliverability score, contextual tips, unified interface for multiple inboxes, Smart Cluster (Pro plan) for tailored content. | Automated warmup (adjustable reply rates, topics), monitors SPF & DKIM, free inbox placement test & spam word checker. |
Weaknesses | No email replies in warmup scenario, capped DNS/inbox placement tests, only classifies main inbox/spam (no promotion folders). | Only warms up domain level (no IP-level), no SMTP relay support (cannot use with ESPs like SendGrid, Mailgun), no DNS record configuration/infrastructure monitoring. | App glitches/stops warmup without alerts, analytics data lost on SMTP setting changes, limited historical analytics (30 days or less). |
Pricing (per mailbox/inbox) | From $49 (capped at 100 daily warmup emails). | From $29/month. | From $19/month (capped at 75 daily warmup emails). |
Other Notes | 'Black box style' warmup, generic email texts by default (custom on Pro), no in-built template checker. | Network of 15,000+ active inboxes (mostly Google Workspace), some users report issues with cheapest plans for non-Google inboxes. |
Does the tool reply to emails? Does it check SPF and DKIM? These are important. They help your email deliverability.
Pricing and Value
Price is a big part of your choice. There are many pricing plans. Some tools charge per mailbox. Others have plans based on features. For example, Warmup Inbox costs $9 a month. This is for one account. Lemwarm costs $29 a month. This is for five accounts.
Tool | Starting Price | Key Features | Best For |
|---|---|---|---|
Lemwarm | $29/month (for 5 accounts) | Peer-to-peer automation, user interaction | Small to medium businesses |
Warmy.io | $49/month | AI-driven warm-up, real-time insights | Teams needing real-time insights |
Mailreach | $25/month (for up to 5 accounts) | Deliverability testing, blacklist monitoring | Medium to large businesses |
Warmup Inbox | $9/month (for 1 account) | Affordable and simple automation | Small businesses, solopreneurs |
Infraforge | Modular pricing | Pre-warmed domains, dedicated IPs, automated DNS setup | Large-scale campaigns, high email volumes |
Look at the features you get. Compare them to the price. A cheaper plan might limit emails. A more expensive plan might offer unlimited emails. Think about your money. Think about what you need. This helps you find the best deal.
Integration and Support
Your email warmup tool should work well. It needs to work with your other systems. Does it connect to your CRM? Good customer support is also key. You might need help setting up. Or you might have questions. Good support means things run smoothly.
User Reviews and Reputation
Always read what users say. They show how a tool really works. Look for comments on better deliverability. Also, check how they rate customer service. A tool's name shows if it is good. This helps you pick a trusted service. Choose an email warmup platform. It should have good reviews.
Maximizing Deliverability with Warmup
You can use an email warmup tool. This helps your emails get delivered. Follow these steps. Get the best results.
Setting Up Your Warmup
Set up your warmup right. This is very important. Wait 1-2 days after buying a domain. This stops problems with email providers. Set up domain records next. These are SPF, DKIM, and DMARC. They prove your domain can send emails. Make your WHOIS public. Hidden owners look strange. Use trusted website endings. Like .com. Get your sending ready. Use a special sending domain. For example, sales.yourcompany.com. This keeps your main domain safe. Clean your contact list. Start with people who open emails. They will likely reply. Do not use old or bad emails.
For your first email warmup plan:
Week 1: Send 10 to 50 emails daily. Make messages personal. This gets replies. It builds good signs.
Week 2-3: Send more emails slowly. Send twice as many each week. Add people who sometimes open emails.
Week 4+: Send all your emails. Send to clean contact lists. Watch for bounces and spam.
Use an email warmup tool. It acts like a person. Do not use spam words. Keep your message real and short. Try to get replies. Watch your deliverability. Watch your email reputation. Clean your list often.
Monitoring Sender Health
You must always watch your sender health. This helps emails reach inboxes. Look at these numbers:
Bounce Rate: Keep this under 2%. Too many bounces hurt your name.
Spam Complaint Rate: This should be less than 0.1%.
Sender Reputation: This is like a credit score. It is key for sending emails.
Open Rate: Try for over 35%. This shows people care.
Click-Through Rate (CTR): Over 3% is good.
Inbox Placement Rate: Aim for over 90%.
Many bounces or spam complaints hurt your name. Low open or click rates mean people are not interested. Watching inbox placement helps emails reach people. Mails.ai has a Trust Score. This helps you check your sender health.
"Yes, your list sizes might go down as you clean up your email list. But your engagement will go up. Instead of sending to 60,000 people that may or may not care what you have to say, you're going to send to 30,000 people that definitely want to hear from you, and that's super valuable."
Optimizing Warmup Settings
Change your warmup settings. Get the best results. Send more emails slowly. Increase emails by 10–20% daily or weekly. This helps email companies trust you. Watch how people use your emails. Look at open rates, clicks, and bounces. Many people opening and few bounces mean a good campaign. Send emails at the same rate. Do not send too many emails at once. This stops email companies from flagging you. Send emails at the best times. Change times to get more people to open.
For example, sending more emails slowly could look like this:
Week 1: Start with 500 emails each day.
Week 2: Send 1,000 emails each day.
Week 3: Send 2,500 emails each day.
Week 4: Send 5,000 emails each day.
Week 5: Send 10,000 emails each day.
Keep track of emails sent daily. Watch how people use them. Do not send too many emails too fast. Sending many emails quickly looks suspicious. Send emails at regular times. Sending at odd times looks like spam. Track open rates, clicks, and bounces. Change things based on what you see. If bounces go up, slow down.
Best Practices for Long-Term Success
Good email deliverability needs constant work. Send emails at a steady rate. Do not have long breaks or odd patterns. Email providers like regular sending. Match your warmup amount to what you will need. If you need to send many more later, do a 'mini-warmup'. Keep your data clean. Use reCAPTCHA. Stop bounces automatically. Check your technical setup often. Check DNS, SPF, DKIM, and DMARC. Watch how many emails you send. Check your IP capacity. Make sure unsubscribe links work. Broken links cause more spam complaints. Keep people interested. Manage people who do not open emails. Always test and make things better. Watch your campaign numbers. Find problems early. Stay updated on new rules.
Set up the right technical things. Make sure your emails are real. Think about a custom tracking domain. This helps you control deliverability. Manage how many emails you send. Keep email sending steady. Do not send too many to one mailbox. Send at most 150-200 emails per mailbox daily. Make new mailboxes or domains. This spreads out the emails. It helps your email reputation. Keep warming up new mailboxes. This makes their email reputation stronger. An automated email warmup plan helps your sender reputation. A custom email warmup makes real interest. This helps email deliverability over time.
Email warmup tools are very important. They help emails get delivered in 2025. You must manage your sender reputation. Do this before problems start. Many tools have good features. Mails.ai is the best choice. It makes sure emails go to the inbox. You get free email checks. Connect as many email accounts as you want. Send unlimited emails. Get unlimited warmup. This helps emails reach the inbox. It also has unlimited inbox rotation. Mails.ai helps manage all your email needs. Its constant warmup helps emails land in the inbox. Start for free today!
FAQ
What is email warmup?
Email warmup builds your sender's good name. You send more emails slowly. This tells email companies you are real. It helps your emails get to inboxes.
Why do you need an email warmup tool?
An email warmup tool does the work for you. It acts like a person. This makes your sender's name better. It helps emails go to the main inbox. This stops them from going to spam.
How long should you warm up your email?
For new domains, warm up for 14 to 30 days. Older domains might need less time. You should keep warming up emails. This keeps your sender's name good.
Does email warmup guarantee inbox placement?
No, warmup does not promise perfect inbox placement. It makes your chances much better. Good content and domain history also matter. Always use good email rules.
Can you connect unlimited email accounts for warmup?
Yes, some tools let you link many accounts. This helps you send more emails. You can warm up all your sending domains. This makes sure emails always get delivered.
Share this post
