Top AI Email Automation Tools to Transform Your Campaigns in 2025

See which AI email automation tools in 2025 boost open rates, personalize campaigns, and streamline your outreach for better marketing results.
Top AI Email Automation Tools to Transform Your Campaigns in 2025

Are you trying to make your outreach better in 2025? AI email automation tools can help you reach more people. They can also help you get more people to open your emails. These tools make every email matter. See how companies use these tools:

Statistic Description

Percentage

Marketers using AI tools in email marketing efforts

63%

Businesses with AI adoption using it specifically for email

87%

Email marketers using AI to generate campaigns

47%

You can get real results with AI-powered outreach:

If you pick the right email automation tools, your outreach can do well. This is true for any business or industry.

Key Takeaways

  • AI email automation lets you send personal emails. These emails go to the right people at the best time. This helps more people open and click your emails.

  • Top AI tools like Mails.ai, ActiveCampaign, and MailerLite have many features. They help you write, test, and automate emails easily. Any business can use these tools, big or small.

  • Using AI saves you time by doing boring tasks for you. It also makes your marketing better with smart lead scoring. You get real-time analytics to see how you are doing.

  • Pick email software that matches your business needs and budget. Make sure it works well with your other tools for the best results.

  • AI email writers make interesting content fast. This helps you talk to customers and grow your business in a good way.

Why AI Email Automation Matters

Key Benefits of AI

You want your emails to be noticed. AI email automation helps with this. These tools look at lots of data and give you helpful tips fast. You can send the right message to the right person at the best time. Here are some reasons businesses pick AI email automation:

  • AI helps you make each customer feel special. About 80% of people say they buy more when messages are made just for them.

  • Automation does boring jobs for you. This gives you more time to plan your marketing.

  • AI uses data to guess what customers want next. This helps you make better choices.

  • These tools keep getting smarter and make your campaigns better as you use them.

  • Lead management is easier. AI finds the best leads and helps your sales team work better.

  • You can grow your marketing quickly. AI-driven automation grows with your business and changes when you need it to.

Note: Most companies use automation to help teams do more work. They want to help workers, not just save money. Many plan to use even more AI tools soon.

Impact on Campaign Performance

AI changes how you do email marketing. You see better results very quickly. Here is what new studies show:

  • Over 60% of marketers use AI to make and improve content.

  • HubSpot’s AI subject lines made more people open and click emails.

  • TripAdvisor got 15-30% more clicks and sales with AI campaigns.

  • Omnisend’s AI tools helped get 30% more sales.

  • On average, AI tools help marketers get 15% more opens and 25% more clicks.

  • The email marketing market will be worth $17.9 billion by 2025 because of AI.

  • AI-powered email campaigns bring back $36 for every $1 spent.

  • AI gives you new ways to see if your emails are working, like checking how long people stay interested.

AI makes your emails more personal and better. Your emails go to the inbox, not spam. When you use good AI email habits, you get more people to read and click. AI keeps your sender reputation strong and helps you reach your goals faster.

Top AI Email Automation Software for 2025

Top AI Email Automation Software for 2025
Image Source: unsplash

There are lots of email automation tools in 2025. These tools use ai to help you work faster and smarter. You can pick software for any business size or goal. Here are some top ai email automation tools you should know about:

  • Mails.ai: Good for cold outreach and can grow with you.

  • Encharge: Uses behavior-based automation to help you.

  • ActiveCampaign: Has advanced automation and smart sending.

  • Brevo: Costs less but still has strong automation.

  • MailerLite: Has an ai email writer to help you.

  • Klaviyo: Works best for e-commerce and product tips.

  • HubSpot: All-in-one marketing with strong CRM tools.

  • GetResponse: Great for managing lists and automation.

  • Gumloop: Has special automation features you might like.

  • Mailchimp: Known for its templates and smart groups.

These tools help you send the right message at the best time. They use ai to make your outreach better and your marketing stronger.

Feature Comparison Table

Software

Best For

Key AI Features

Starting Price

Mails.ai

Cold outreach, scalability

Unlimited accounts, ai writer, warmup

Free, $24/mo+

Encharge

Behavior-based automation

Customer journeys, triggers

$79/mo

ActiveCampaign

Advanced automation

Predictive sending, lead scoring

$15/mo

Brevo

Budget-friendly automation

Workflow automation, lead scoring

$25/mo

MailerLite

AI email writing

AI content generator, segmentation

$10/mo

Klaviyo

E-commerce marketing

Predictive analytics, recommendations

Free, $20/mo+

HubSpot

All-in-one marketing

Lead scoring, journey mapping

Free, $50/mo+

GetResponse

List management

Sales automation, lead scoring

$19/mo

Gumloop

Unique automation features

Custom workflows, integrations

$29/mo

Mailchimp

Templates & segmentation

AI assistant, send time optimization

Free, $13/mo+

This table shows how each tool is different. Each one gives something special to your outreach and marketing.

Bar chart comparing projected engagement increases for top AI email automation tools in 2025

Best Use Cases

You can use ai email automation tools for many jobs. Here are some of the best ways to use them:

  • Sales teams use ai outreach tools for lead scoring and follow-ups.

  • Marketing teams use email automation for personalizing campaigns and making ads.

  • E-commerce stores use ai email automation for product tips and cart reminders.

  • Agencies and startups use ai outreach tools for proposals and onboarding.

  • HR teams use ai to check resumes and set up interviews.

  • Customer support teams use ai outreach tools for sorting tickets and fast replies.

These tools help you save time and reach more people. With ai, your outreach gets smarter and your marketing grows faster.

In-Depth Reviews of Leading AI Email Automation Tools

Mails.ai – Best for Cold Email Outreach & Unlimited Scalability

Mails.ai is great if you want to send lots of cold emails. You can connect as many email accounts as you need. The ai email assistants help you write messages that get answers. Mails.ai shows you how your emails are doing right away. You get free email checks and warmup, so your emails stay out of spam.

Here’s what you get with Mails.ai:

Aspect

Details

Pros

- Unlimited email warmup and sending
- AI tools for writing personalized, engaging emails and avoiding spam
- Real-time deliverability tracking
- Free email checks to increase lead generation

Cons

- Beginners may require time to learn advanced features

Scalability

- Supports multiple email accounts and inbox rotation to avoid spam
- Analytics for open rates, replies, and clicks to monitor campaign performance

Pricing

- Free Plan: $0/month, unlimited Gmail accounts and warmup
- Startup Plan: $24/month for 1,000 contacts
- Growth Plan: $49/month for 5,000 contacts
- Pro Plan: $99/month for unlimited contacts

You can use Mails.ai for SaaS, marketing, consulting, or e-commerce. This platform grows with your business. You get ai email assistants for writing, follow-ups, and checking results.

Tip: Mails.ai is good if you want to automate outreach and not worry about limits.

Encharge – Best for AI-Driven Marketing Automation

Encharge helps you make smart customer journeys. You can use a drag-and-drop builder to set up workflows. Messages can be changed with the Liquid templating language. Encharge does not use ai the same way as some other tools. You still get strong outreach tools, but for the best ai email assistants, look at other choices.

Encharge is good for SaaS companies and startups. You do not need to know a lot of coding. You can manage campaigns, set up triggers, and see results easily.

ActiveCampaign – Best for Advanced Automation

ActiveCampaign gives you advanced ai email assistants and automation. You can use machine learning for lead scoring and mapping customer journeys. The software helps you send the right message at the right time.

Here’s why ActiveCampaign is special:

Many businesses see more opens and clicks with ActiveCampaign. If you want the best ai email assistants for complex tasks, this is a good pick.

Brevo – Best Budget-Friendly Solution

Brevo is a good choice if you want cheap email automation with strong ai tools. You can start for free and send up to 300 emails each day. Paid plans start at $25 a month and give you unlimited emails, better segmentation, and automation. The Premium plan has even more features for $65 a month.

Plan

Price

Features

Free

$0/month

300 emails/day, basic automation

Starter

$25/month

Unlimited emails, advanced segmentation

Premium

$65/month

Advanced automation, dedicated support

Brevo works with over 500 other tools, so it is easy to connect. Compared to Mailchimp or Moosend, Brevo gives you more automation for less money.

Bar chart comparing starting monthly prices of Brevo, Mailchimp, Moosend, and Omnisend

If you have a small business or startup, Brevo helps you grow without spending too much.

MailerLite – Best for AI Email Writers

MailerLite is a top pick if you want ai email writers to help you make emails fast. The ai writing assistant works in the drag-and-drop editor. You can make subject lines, pick different tones, and choose content types.

Here’s what you can do with MailerLite’s ai assistant:

  • Use the ai writing assistant for quick emails

  • Make subject lines that stand out

  • Pick from four tones: Natural, Catchy, Professional, Persuasive

  • Choose content types: Title, Short paragraph, Long paragraph, Call-to-Action

  • Regenerate content up to three times for better results

  • Use smart sending to send emails at the best time

  • Add Canva for ai-made images

  • Run A/B tests to get more engagement

MailerLite saves you time and helps you avoid spam. If you want the best ai email assistants for writing and sending, this is a smart choice.

Klaviyo – Best for E-commerce Email Marketing

Klaviyo is made for e-commerce businesses that want to use ai outreach tools. You get automation with Segments AI, SMS AI, Email AI, and Reviews AI. Klaviyo connects with Shopify, so you can use customer data for personal campaigns.

Here’s how Klaviyo helps your e-commerce outreach:

  1. Advanced segmentation based on what customers do and like

  2. Easy connection with e-commerce platforms for real-time data

  3. Marketing with both email and SMS

  4. Real-time analytics and comparing with other businesses

  5. Automated email flows for welcomes, drip campaigns, and cart reminders

  6. Predictive analytics to guess what customers will do next

Klaviyo’s ai email assistants help you make, test, and send emails that get sales. If you have an online store, this is a top choice for e-commerce.

HubSpot – Best All-in-One Marketing Platform

HubSpot is an all-in-one marketing platform with strong ai email assistants and automation. You can set up workflows that start when users do something. Emails can be personalized using CRM data, and leads are scored by behavior.

Key features include:

  • Automated workflows for forms, sign-ups, and more

  • Personalization at scale with CRM data

  • Lead scoring and segmentation for targeted outreach

  • Automated drip campaigns to nurture leads

  • Visual workflow editor for easy setup

  • AI-powered intent prediction for better targeting

  • Easy connection with HubSpot CRM

  • Advanced reporting, A/B testing, and real-time analytics

HubSpot is good for businesses that want everything in one place. You can manage outreach, marketing, and sales with one tool.

GetResponse – Best for List Management

GetResponse is strong email automation software for managing lists and outreach. You can use ai email assistants to automate sales, score leads, and split your audience. The platform has sales automation, advanced analytics, and easy templates.

GetResponse is good for marketers who want to grow lists and automate outreach. You can track opens, clicks, and conversions with detailed reports.

Gumloop – Best for Underrated Automation Features

Gumloop stands out with special automation features you do not see in most ai email automation software. You can build workflows with a no-code drag-and-drop builder. Gumloop lets you automate more than just email, like document processing, web scraping, and SEO.

Here’s what makes Gumloop special:

  • No-code builder for complex automations

  • Document processing like PDF extraction and sorting

  • Web scraping without any coding

  • SEO automation with Google Analytics and Semrush

  • CRM automation with Salesforce and HubSpot

  • AI-powered node workflows for data extraction and sentiment analysis

  • Pre-built automation templates (“flows”) for quick setup

  • Sandbox for testing and fixing problems

If you want to automate more than email, Gumloop is a creative pick. You get the best ai email assistants for multi-app workflows.

Mailchimp – Best for Templates & Segmentation

Mailchimp is known for easy templates and smart segmentation. The software uses ai to look at customer data and make detailed profiles. You can use ai email assistants to split your audience into groups by behavior, purchases, or social media.

Mailchimp’s ai-powered email assistant helps you:

  • Automate segmentation for better targeting

  • Design and send custom emails

  • Use analytics to improve campaigns

  • Make more emails with less work

Mailchimp is good for businesses that want simple email management and strong outreach tools. You get the best ai email assistants for templates and segmentation.

How AI Powers Email Marketing Automation

Real-World AI Applications

You may wonder how ai helps with email marketing automation. Today, ai can do jobs that used to take a long time. Ai-driven segmentation puts your subscribers into groups by what they like and do. This helps you send the right message to each person. Ai also helps you write subject lines and email content people want to read. You can get product suggestions that match each customer.

Here are some ways ai makes marketing easier: Ai checks when people open emails and picks the best time to send yours. You can set up emails that go out when someone leaves a cart or signs up. Ai helps you test different emails quickly, so you see what works. You can plan the customer journey and send emails at the perfect time. Ai finds users who showed interest but did not buy. Content creation is easier with ai giving ideas for subject lines and email text.

Big brands use ai to make every part of their email marketing personal. Amazon uses machine learning to suggest products and send emails when you are likely to open them. Studies show ai-driven personalization can boost sales by 10%. It helps keep more customers and raises engagement by 25%. Most companies now use ai in marketing, especially for email.

Ai keeps changing how marketing works. In 2025, you will see even smarter personalization. Ai looks at what you do, what you like, and how you interact. It does more than just use your name. Ai also makes A/B testing faster and suggests the best images or calls to action.

You will see more interactive emails, like quizzes or games, because of ai. Marketers now make sure these emails work well on phones. People want brands to use ai in a fair and clear way, so companies work hard to build trust.

Here is a quick look at some important stats:

B2B Email Marketing Statistic

Data/Insight

Use of email newsletters by B2B marketers

71% used newsletters to nurture leads in 2024

Email as best performing channel

42% say email produces best results

Email newsletters as main content channel

81% use newsletters as primary content channel

B2B buyer communication preference

73% prefer sellers contact them via email

Email marketing effectiveness in lead gen

Ranked 2nd most effective lead source at 32%

Ai is making email marketing automation smarter, more personal, and more fun. You can reach your audience with automated emails that feel human and arrive at the right time.

Choosing the Right Email Automation Software

Key Selection Factors

Choosing email automation software can seem hard at first. But you can make it easier by thinking about what matters most. First, think about how big your business is and what you want to do with your emails. Here are some things to check:

  • The software should work with tools you already use, like HubSpot, Salesforce, or Shopify. This helps your team work better and keeps all your data together.

  • Look for things like send-time optimization, content personalization, and good analytics. These features help your ai-powered outreach do better.

  • Make sure the software fits your budget and can grow as your business grows. Some tools are best for small teams, while others are made for big companies.

  • Check if the software follows rules like GDPR and CCPA. This keeps your customers’ information safe.

  • Try out different platforms before picking one. The best email automation software saves you time and helps you reach your goals, not just the one with the most features.

Tip: More than 77% of marketers use ai for personal content, and almost 40% have mostly or fully automated their customer journeys.

Matching Features to Needs

You want your emails to help you reach your business goals. Start by setting clear goals, like getting more sales or making your brand known. Then, look for ai features that help with those goals:

  • Smart triage and ai email assistants help you focus on important emails and get more done.

  • Custom workflow automation and smart scheduling make sure your emails go out at the right time.

  • CRM integration and data insights help you see what works and make your marketing better.

  • Personalization at scale lets you send special messages to many people, so your outreach feels personal.

It is important to balance ai automation with a human touch. Use ai for simple jobs, but keep important talks personal.

Why Choose Mails.ai

If you want to send lots of emails and have them delivered well, Mails.ai is a great choice. Here’s why many businesses pick it for their emails:

Feature

What You Get

Unlimited Email Accounts

You can manage many brands or teams without paying extra.

AI-Powered Email Writing

You can make and personalize campaigns fast and easily.

Email Warmup

You build a strong sender reputation and avoid spam filters.

Inbox Rotation

You spread out sending so your emails stay out of spam folders.

Real-Time Email Verification

You remove bad addresses and keep your lists clean.

Spintax Functionality

You make every email different for better deliverability.

Flexible Pricing

There are plans for every stage, from startup to pro, with unlimited contacts.

Advanced Analytics

You track open rates, replies, and clicks to make your outreach better.

Mails.ai gives you all you need for strong and growing outreach. You can connect as many accounts as you want, use ai email assistants, and trust your emails will go to the inbox. This software makes email easy and helps your marketing grow fast.

AI Email Writers and Content Personalization

AI Email Writers and Content Personalization
Image Source: pexels

Benefits of AI Email Writers

You want your emails to be noticed and feel special. AI email writers help you write messages that sound like you. They also match your brand. These tools keep your emails looking professional. They fix mistakes in grammar and spelling.

Here are some ways ai email writers help you:

Tip: When you use ai email writers, you can spend time on important work. The software does the writing for you. This makes email a tool that helps your business grow.

Benefit

Description

Impact / Example

Higher Open Rates

AI email writers make subject lines that fit your audience’s mood and habits.

Up to 40% more opens.

Smarter Send Time Optimization

AI email writing tools send emails when people are most likely to check their inbox.

20–30% more clicks.

Personalized Content That Converts

AI email writers make each message feel personal, with smart product tips.

2–3x more conversions and fewer people leaving.

Campaign Efficiency

AI email writing tools do the writing, sorting, and testing for you.

Saves time and gets better results.

Top Tools for AI-Generated Content

There are many ai email writing tools you can use. Each one has something special for your emails. Here are some of the best choices:

Tool

AI Writing Features

Pricing (Starting)

Best For

Mails.ai

AI email writers for cold outreach, unlimited accounts, automated follow-ups

Free, $24/month

Cold email campaigns that can grow

MailerLite

Built-in ai email writers, subject line generator, A/B testing

$10/month

Making campaigns quickly

Jasper

Custom templates, tone and style choices, long and short emails

$39/month

Marketers who want high quality

WriteSonic

Fast ai email writers, templates, tone choices

$16/month

Small businesses, quick drafts

CopyAI

AI email writers for subject lines, body, CTAs, marketing templates, A/B testing

$49/month

Marketing teams, many styles

You can use these ai email writing tools to make your emails more fun and personal. Mails.ai is good if you want to send lots of emails and follow up automatically. MailerLite lets you write and test emails easily. Jasper and CopyAI let you change how your emails sound. WriteSonic is great for fast and cheap drafts.

With the right ai email writers, you can send better emails. You can reach more people and help your business grow faster.

You can make your email marketing better with AI tools in 2025. Big companies like Amazon and Netflix use AI for email. They get more people to open and read their emails. AI helps you send emails at the right time. It also helps you write messages that feel personal.

Why Choose Mails.ai?

What You Get

Unlimited Email Accounts

You can handle all your emails in one spot

Dual-Layer Warmup

Your emails stay out of spam folders

Free Email Verification

Your sender reputation stays safe

AI-Powered Writing

You can write messages that get answers

Automated Follow-Ups

You will not forget to follow up with leads

Inbox Rotation

Your emails are more likely to be delivered

Advanced Analytics

You can see who opens, replies, and clicks

Are you ready to get better results? Don’t wait and fall behind. Try it for free today! 🚀

FAQ

What is AI email automation?

AI email automation uses smart software to send emails for you. The tool writes, sends, and follows up with your contacts. You save time and reach more people. Your emails feel personal and arrive at the best time.

Can I use Mails.ai with any email provider?

Yes! You can connect Mails.ai to Gmail, Google Workspace, Outlook, and other major providers. You just add your accounts and start sending. No extra setup needed.

How does AI help my emails avoid spam?

AI checks your emails for spam triggers. It warms up your accounts and rotates inboxes. You get better deliverability. Your emails land in the inbox, not the spam folder.

Is it hard to set up an AI email campaign?

No, it’s easy! You upload your contacts, pick a template, and let the AI write your message. You can set follow-ups and track results. The platform guides you step by step.

What makes Mails.ai different from other tools?

Mails.ai gives you unlimited email accounts, free email verification, and AI-powered writing. You get automated follow-ups and advanced analytics. It’s built for cold outreach and can grow with your business.

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