10 Best CRM and Email Marketing Software for Small Businesses in 2025

Small businesses need to use CRM and email marketing. This will help them do well in 2025. The right tool helps with customers. It helps with sales. It helps your business grow. Email marketing alone will make $13.69 billion by 2025. This shows how important email marketing is. Cloud CRM apps will make $34.5 billion by 2025. This blog helps you find the 10 best crm and email marketing software. We look at what they do. We look at how they help. We see if they fit your small business crm needs. Picking the best crm with email marketing helps your marketing.

You will learn about important CRM software features. You will learn about email marketing tools. You will learn about the cost for each CRM platform. This helps you pick the best CRM email marketing platform. These email marketing tools will help your email campaigns.

Key Takeaways

• Choose CRM and email marketing tools that are easy to use. They should have simple designs. This helps your team learn fast.

• Look for CRM tools that can grow with your business. They should handle more customers and data. This helps your business as it gets bigger.

• Good email marketing tools let you send personal messages. They help you automate emails. This saves time and makes customers happy.

• Pick a CRM that links with your other business tools. This makes your work smooth. It helps you manage customer information better.

• Consider the cost and features of each tool. Many offer free plans to start. Choose one that fits your budget and needs.

Key Criteria for Selecting Small Business CRM and Email Marketing Tools

User-Friendliness and Intuitive Interface

You need crm software that is easy. A simple look is important. You should not need much training. Look for easy setup. Tutorials can help you learn. Easy interfaces are key. They help with crm and marketing. Connecting with email marketing tools is a must. You want to make email campaigns. You want to manage them inside the platform.

Essential CRM Features for Small Businesses

Your small business crm needs certain crm features. Look for crm tools that can grow. This means the crm can get bigger. It handles more customers. It handles more data. Automation is very important. It does tasks automatically. Like scoring leads. This frees your team. They can do harder work. Mobile access is also key. You can manage data anywhere. Data backup and security keep your info safe. These features are vital for your crm.

Core Email Marketing Capabilities

Good email marketing features help you talk to customers. Email marketing allows for high personalization. You can change messages. This is based on what customers do. This makes them more interested. You can send welcome email to new people. Promotional email helps sell things. Abandoned cart reminders get back lost sales. Email marketing automation saves your time. It makes sure you talk to people often. These features boost your marketing efforts.

Integration with Existing Business Tools

Your chosen crm should link with other tools. This includes your current marketing apps. It also includes communication apps. Easy linking makes your work smooth. It makes your crm email marketing better. This helps you manage your leads well.

Scalability and Future Growth Support

A good small business crm helps you grow. It should allow more users. It should allow new things. This makes sure your crm stays useful. It stays useful as your business gets bigger. You need a crm that can change. It needs to fit your future marketing needs.

Pricing Models and Value for Investment

Crm and email marketing platforms cost different amounts. You might see prices per user. This changes with your team size. Tiered pricing gives different features. They are at different costs. Some platforms are free. These are good to start. Modular pricing means you pay only for what you need. Pick a plan that gives you the best value. This is for your small business crm.

Customer Support and Resource Availability

Good customer help is very important. You need help with problems. Look for platforms with good help centers. They should have guides. They should have tutorials. This helps you get the most. It helps with your crm email marketing money. Strong help lets you use all the features well.

Comparative Overview of Top CRM Software Solutions

Quick Comparison Table: Features, Pricing, and Best For

You need to compare CRM options. This table shows main features. It lists starting costs. It tells you which business type each CRM suits. This helps you pick the right CRM software. It fits your small business CRM needs. You need a CRM that helps your marketing. Look for specific CRM features. Think about email marketing features. This table helps you find the right CRM. It helps with your email campaigns. You will find a CRM that fits your budget. You will find one with the right features. This comparison helps your marketing.

The 10 Best CRM and Email Marketing Software for Small Businesses in 2025

HubSpot CRM Suite

Overview: HubSpot CRM Suite has many tools. They help with customer relations. They help with sales. They help with marketing. They help with customer service. It has a free CRM platform. Many small businesses use it. It helps them start. This platform helps manage customers. It helps your business grow.

Key Features:

• Free CRM for contacts.

• Email marketing tools send newsletters.

• They send promotions.

• Sales tools schedule meetings.

• They offer live chat.

• Marketing automation nurtures leads.

• Reports track how you do.

Pros:

• You get a strong free version.

• It links all customer tasks.

• The platform is easy to use.

• It has many learning guides.

Cons:

• Paid plans can get costly.

• This happens as you grow.

• Some advanced features cost more.

Pricing: Free plan is there. Paid plans start at $50/month.

Ideal Use Case: This CRM is great for growing businesses. They want one solution. You can manage sales. You can manage marketing. You can manage customer service. All in one place.

ActiveCampaign

Overview: ActiveCampaign is a strong platform. It is known for marketing automation. It has good email marketing features. It helps make personal customer experiences. This is across many ways. This platform is more. It is not just for email marketing. It is a full marketing automation suite.

Key Features:

• Advanced email marketing.

• It has custom templates.

• Marketing automation for customer journeys.

• CRM tracks deals.

• It scores leads.

• SMS marketing is included.

• Site messaging is there.

• AI helps predict sending.

• It predicts win chances.

Pros:

• You get smart automation.

• It offers deep personalization.

• This is for your emails.

• The platform helps with many channels.

• You can track detailed reports.

Cons:

• It can be hard to learn.

• This is for new users.

• Pricing can go up fast.

• This happens with more contacts.

Pricing: ActiveCampaign has two ways to pay. Monthly or yearly. Yearly saves up to 20%.

Ideal Use Case: ActiveCampaign is great for businesses. They want marketing automation. They want personal email campaigns. You need to guide leads. You need complex steps. This is a good choice.

Zoho CRM

Overview: Zoho CRM is a full CRM solution. It costs less. It has many features. These are for sales. These are for marketing. These are for customer help. You get great value. This is for your money.

Key Features:

• Manage contacts.

• Manage leads.

• Automate sales.

• Manage sales pipeline.

• Run marketing campaigns.

• See analytics.

• Customize for your needs.

• It works with other Zoho apps.

Pros:

• You get a strong platform.

• It is very complete.

• It costs less.

• This is for small to medium businesses.

• The platform has many functions.

• It gives a smart edge.

• This is because it links up.

Cons:

• Many features can feel too much.

• This is at first.

• Some users say it's hard to learn.

• This is for advanced changes.

Pricing: Free plan is there. Paid plans start at $14/user/month.

Ideal Use Case: Zoho CRM is good for almost any small business. It is good for medium businesses. You need a CRM that can grow. You need one you can change. You need one that gives good value.

Salesforce Essentials

Overview: Salesforce Essentials brings Salesforce power. It is for small businesses. It combines sales CRM. It combines service CRM. It is easy to use. This CRM software helps you. It manages customer relations well.

Key Features:

• Manage contacts.

• Manage leads.

• Manage sales chances.

• Customer service features.

• Like handling cases.

• Smooth workflows.

• Automate tasks.

• Mobile apps for on-the-go.

• Custom reports.

• Custom dashboards.

Pros:

• You get an easy interface.

• It is simple to learn.

• It helps manage CRM tasks.

• It does this in a system.

• The platform has good mobile apps.

• You join the big Salesforce world.

Cons:

• No free plan is there.

• It limits you to 10 users.

• This is per account.

Pricing: Salesforce Essentials costs $25 per user. This is per month. It is for up to 10 users. This is when billed yearly. It costs $35 per user. This is for monthly billing. It includes Sales Cloud Essentials. It includes Service Cloud Essentials.

Ideal Use Case: Salesforce Essentials is good for growing small businesses. You can manage contacts. You can manage leads. You can manage sales chances. You can manage customer service. It is good for businesses. They need smooth work. They need automated tasks.

Freshsales Suite

Overview: Freshsales Suite has one platform. It is for sales. It is for marketing. It is for customer help. It uses AI. It helps manage customers. From new lead to loyal buyer. This modern CRM helps you. It helps make smart choices.

Key Features:

• AI-powered sales.

• AI-powered marketing features.

• Sales, marketing, support are linked.

• Visual sales pipeline.

• Marketing campaign steps.

• Chat and email help.

Pros:

• You get an easy interface.

• It shows customers in one view.

• The platform uses AI.

• This gives better ideas.

• It helps automate tasks.

Cons:

• Pro and Enterprise plans can be costly.

• This is for very small businesses.

• Very small businesses might find it too much.

Pricing:

Ideal Use Case: Freshsales Suite is good for small companies. It is good for mid-sized companies. Especially those with 10-50 workers. You can use it. You need sales, marketing, and support tools. They should be linked. They should be easy to use.

Keap

Overview: Keap (used to be Infusionsoft) focuses on sales. It focuses on marketing automation. This is for small businesses. It helps organize client info. It automates follow-ups. It manages your sales path. This CRM helps service businesses grow.

Key Features:

• CRM for contacts.

• It segments contacts.

• Sales and marketing automation.

• Email marketing.

• Landing page builder.

• Schedule appointments.

• Invoice and take payments.

Pros:

• You get strong automation.

• It helps service businesses well.

• The platform makes sales smooth.

• You can manage client relations.

• You can do this well.

Cons:

• It costs more to start.

• This is compared to others.

• The interface can be complex.

• This is for new users.

Pricing: Starts at $149/month.

Ideal Use Case: Keap is best for service businesses. They need full sales. They need marketing automation. You want to automate client follow-ups. You want to manage your path. This is a strong choice.

Mailchimp

Overview: Mailchimp is known for email marketing. It also has basic CRM functions. It has website building tools. This platform is a good start. It is for businesses. They focus on email campaigns.

Key Features:

• Drag-and-drop email builder.

• Manage audience.

• Segment audience.

• Basic CRM features.

• For organizing contacts.

• Website and landing page builder.

• Marketing automation for simple steps.

Pros:

• You get a good free plan.

• It is easy to use.

• This is for email marketing.

• The platform has many email templates.

• You can link it with other tools.

Cons:

• Its CRM features are basic.

• This is compared to full CRM software.

• Automation is less advanced.

• This is compared to special platforms.

Pricing: Free plan is there. Paid plans start at $13/month.

Ideal Use Case: Mailchimp is good for new businesses. It is good for small businesses. They mainly do email marketing. You need an easy way to send newsletters. You need to send promo emails. This platform works well.

Constant Contact

Overview: Constant Contact is popular. It is email marketing software. It also has tools for websites. It has tools for social media. It helps small businesses. It connects them with customers. This is through many ways. This platform makes email marketing easy.

Key Features:

• Drag-and-drop email template builder.

• Automated welcome emails.

• Resend emails.

• Social media marketing tools.

• Basic contact segmentation.

• AI content ideas.

Pros:

• You get an easy interface.

• It has strong customer help.

• The platform sends emails well.

• You can manage many marketing ways.

Cons:

• Its CRM features are few.

• Advanced automation costs more.

Pricing:

Ideal Use Case: Constant Contact is best for businesses. They need easy email marketing. You want to send good email campaigns. You don't want a hard learning curve. This is a good choice.

EngageBay

Overview: EngageBay has an all-in-one CRM solution. It combines marketing. It combines sales. It combines service automation. It wants to give a full platform. It is affordable. This is for small businesses. This CRM helps you manage. It manages your whole customer journey.

Key Features:

• Marketing Automation.

• AI Email Marketing.

• Sales CRM for contacts.

• Free Helpdesk.

• Live Chat Software.

• Landing Pages.

• Email Sequences.

• Schedule Appointments Software.

Pros:

• You get one suite.

• It is for marketing, sales, service.

• It has a good free plan.

• The platform costs little.

• This is for its features.

• You can see your customer.

• You see them from all sides.

Cons:

• Some users say it's hard to learn.

• This is to use it fully.

• The interface can feel less smooth.

• This is compared to pricier ones.

Pricing: EngageBay has Free, Basic, Growth, and Pro plans.

Ideal Use Case: EngageBay is good for small businesses. They want one solution. You want to manage marketing, sales, and service. You want it from one platform. You want it affordable. This is a great choice.

Mails.ai Platform

Overview: Mails.ai Platform uses AI. It is for cold email outreach. It helps businesses send many emails. It keeps them landing in inboxes. This platform mixes AI content. It mixes auto follow-ups. It mixes advanced delivery tools. All in one place. It is a great email marketing platform for outreach.

Key Features:

• Unlimited Email Accounts: You can link many email accounts. No extra cost.

• AI Email Writer: This makes good email content. It is for your campaigns.

• Dual Warmup: It warms up mailboxes. It warms up campaigns. This helps emails land faster.

• Email Verification: It cleans your list. This lowers bounce rates. It makes sure emails go to real addresses.

• Inbox Rotation: It sends emails from many accounts. This lowers spam risk.

• Automated Follow-Ups: You can set up steps. For regular and timely follow-up emails.

• Advanced Analytics: You check things like open rates. You check reply rates. You check link clicks.

Pros:

• You get unlimited email accounts.

• You get unlimited sending.

• It sends emails to inboxes well.

• This is with smart warmup.

• The platform checks emails for free.

• You can use AI to write good emails.

Cons:

• It mainly does cold email outreach.

• It is not a normal CRM.

• You need to know cold email rules.

• This is to use it best.

Pricing:

Ideal Use Case: Mails.ai is good for businesses. They focus on cold email outreach. They focus on email delivery. You need to send many emails. You need them to land in the inbox. This platform is the best. It is good for SaaS. It is good for marketing. It is good for consulting. It is good for e-commerce businesses.

Deep Dive: Top Picks for Specific Small Business Needs

You have many choices. This is for CRM and email marketing. Some tools are better for certain needs. Let's see why these platforms are great. They help your small business crm plan.

Zoho CRM: Best CRM Software for Customization and Value

Zoho CRM lets you change many things. You can make it fit your business. You get custom parts and fields. You can set up tasks to run by themselves. This includes Blueprint. It helps set up steps. It helps with tasks you must do. You can also use layout rules. You can use conditional fields. These make your CRM work as you need. You can make custom views. You can make dashboards. You can make reports. This helps you see your data clearly.

This platform works with many other tools. Like Mailchimp, Slack, QuickBooks. Also Google Workspace. And Microsoft 365. You can even link phone systems. If you have special needs, make custom apps. Use Zoho Creator. This changing ability makes work better. It removes manual tasks. It makes data entry smooth. It makes data more correct. This is through custom fields. Also layouts. And workflows.

Your CRM can grow with your business. This is because of custom parts. And automated rules. A personal look helps your team. They use the platform more. This means data is more correct. It means teamwork is stronger. You make choices faster. Custom marketing campaigns use this CRM. They make customers more interested. They boost sales. Zoho CRM helps you find sales chances. It does routine tasks automatically. It helps with complex business steps. It does all this at a good price. Basic plans start low. It is $6.12 per user each month. This makes it the best crm software for value.

ActiveCampaign: Leading for Marketing Automation

ActiveCampaign is a top choice. It is for marketing automation. It helps you make personal customer paths. You use its visual builder. You can send special emails. These are based on what customers do. You can send them based on triggers. This helps get new customers ready. The platform has advanced email marketing. You get templates you can change. You get dynamic content. A/B testing helps you make your email campaigns better. This gets more people involved.

ActiveCampaign also has CRM functions. It gives you one place for contact info. You can track talks. You get ideas about customer actions. This helps you make special experiences. It makes customers happier. You can reach customers. Use their favorite ways. This is with many kinds of marketing. It helps with SMS marketing. It helps with social media ads. It helps with live chat.

The platform uses AI tools. These include AI orchestration. And AI agents. You also get AI tools. Like win probability. And sentiment analysis. These make your marketing better. You can make experiences personal. This is for every customer. You can set up campaigns. These go across email, SMS, WhatsApp, and the web. ActiveCampaign lets you test five versions of emails. This gets more attention. It gets more sales. It gathers good data from campaigns. It makes simple reports. This helps you see if marketing works. It helps you find ways to grow. You can use ready-made templates. This is for quick campaigns. You can group your audience. You can pick important leads. This is based on what they do. This email marketing automation tool is strong.

EngageBay: Best CRM with Email Marketing for All-in-One Solutions

EngageBay has an all-in-one CRM solution. It brings together marketing. It brings together sales. It brings together service tasks. This makes it a strong choice. It is for the best crm with email marketing. It costs little. It even has a free option. This makes it a good choice. It is for your small business crm.

You get useful automatic tasks. You get workflows. You can set up tasks to run by themselves. This is for different pipelines. You can start actions. These are based on events. You can use rules and filters. It has strong email marketing features. These include templates you can change. You get a drag-and-drop email editor. Automatic email series help you talk to people. They make people more interested. They get more sales.

EngageBay also has live chat. It has support features. You can add a live chat box. Put it on your website. You can manage support tickets. Do this inside the platform. This helps you talk to customers easily. The platform is made for small businesses. It is made for medium-sized businesses. It helps them manage customer relations. It helps with sales. It makes it easier for you to start. It helps you do well. You get one view. This puts all info on one screen. It helps your sales teams. They see lead stages. This makes response times faster. It makes customers happier.

You can send emails. These are based on what customers do. For example, if they visit a pricing page. Or if they leave a cart. This helps you send automatic replies. It makes cross-selling more likely. It helps get back lost leads. You get email templates you can change. You can make them fit your needs. You can make them personal. Use recipient details. You can also A/B test them. Alerts tell your team. They tell about customer actions. This includes email opens. Or link clicks. This helps you make follow-ups personal. EngageBay's marketing Bay features include email and SMS Broadcasts. Also Automation. And Drip Campaigns. Its Sales Bay features offer a full Sales Dashboard. And Sales Automation. The Service Bay features give Tickets. And Service Automation. This makes it a complete platform.

Mails.ai Platform: Unmatched for Cold Email Outreach and Deliverability

Mails.ai Platform is the best email marketing platform. It is for cold email outreach. It makes sure your emails land in the inbox. You get high inbox delivery. This platform has unlimited email accounts. You can link as many as you need. There are no extra costs. This lets you run big campaigns. It helps you reach many people.

The platform gives great value. You can reach many people. You do not go over your budget. It has advanced delivery features. These include two ways to warm up. You get inbox rotation. You also get free email checks. These help keep your sender name good. They make sure your emails go to real people. This means fewer bounces. It helps you avoid spam filters. You can link many email services. This includes Gmail. Also Outlook. Zoho. Or custom SMTP accounts.

Mails.ai offers endless warmup. You can link many email accounts. This is for endless warmup. This builds a good sender name. It helps your emails go to the inbox. It helps them avoid spam. This means better delivery. And fewer bounces. The free email check sees if email addresses are real. It cleans your contact lists. This lowers bounce rates. It keeps your sender name safe. Clean lists make your campaigns work better.

You can send as many emails as you want. You can use any number of accounts. You control all your email outreach. Do this from one dashboard. You keep every email account’s sender name strong. You can remove fake email addresses. You can remove unused ones. This lowers your bounce rate. You get better delivery. You reach real people. You get better campaign results. The platform also uses AI. It makes email sending patterns better. It has AI writing. This is for personal content. It lets you set daily sending limits. This avoids spam filters. Mails.ai is the best. It is for growing cold email outreach. It works well.

You pick the best CRM and email marketing software. It fits your needs. It fits your budget. It fits your growth. Look at the rules again. Read the reviews. Find the best CRM with email marketing. It is for your small business CRM. Always try free trials. Test any CRM platform. This helps you choose the right CRM. Mails.ai Platform is a great tool. It is for small businesses. It helps you grow outreach. It has great delivery. It has automation. This makes sure your emails reach inboxes. They get results. It is one of the best email marketing tools. This email marketing platform helps your marketing. Its CRM tools focus on email. This CRM email marketing solution is strong. You need good email marketing software. It is for your marketing. This platform helps your email marketing. This CRM helps your marketing. This platform is key for your email. This CRM is for your marketing. This email marketing software is great. This best CRM and email marketing software helps your small business CRM.

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FAQ

What is the main difference between CRM and email marketing software?

A CRM helps you manage customers. It tracks how you talk to them. Email marketing software sends emails. It makes email campaigns. It sends them automatically. Both are key for your marketing. A good CRM helps all your marketing. You need both for good email marketing. This CRM is important.

Can a small business use a free CRM and email marketing tool effectively?

Yes, many free tools are good. They help you manage contacts. You can send simple emails. These tools are great to start. They help your marketing grow. You don't pay yet. Your email campaigns will do better. This CRM is a good start.

How important is email deliverability for my email campaigns?

Email deliverability is very important. If emails don't reach inboxes, marketing fails. Good deliverability means emails are seen. This helps campaigns work. It makes your marketing better. Your email plan needs good emails. A strong CRM tracks this data.