The 10 Best B2B Email Marketing Software for 2025

In 2025, B2B email marketing is very important. You need it to get new customers. You also need it to keep them. It helps you grow your business. B2B email marketing campaigns make a lot of money back. They return 261% on average. Picking the right email marketing platform is important. It helps you earn the most money. It also helps you reach your goals. This guide will help you. It shows you different B2B email marketing software. We found the 10 best email marketing tools. You will find the best ones for your business. A good email marketing strategy helps you win. The best email marketing software helps you grow a lot. This makes sure your B2B email marketing works well.

Key Takeaways

• B2B email marketing helps companies find new buyers. It also helps them keep current buyers.

• Good email software makes your plans work better. It helps you make more money.

• There are many kinds of email tools. Some are for large businesses. Others are for small ones.

• Top tools include HubSpot. It does everything. ActiveCampaign sends smart automatic emails. Mailchimp is easy to use.

• Picking the right tool helps your business get bigger. It helps you reach your goals.

Top 10 B2B Email Marketing Software: A Quick Look

You need the right B2B email marketing software. This part shows the top 10 choices. These tools help you reach your business goals. You will see what each one does best. This helps you pick the right tool.

Best Platforms at a Glance

Here are the best email marketing platforms for 2025. Each one has special good points. You can find the best one for you.

• HubSpot Marketing Hub: This is an all-in-one B2B tool. It helps with many tasks.

• ActiveCampaign: It has smart ways to send emails automatically for B2B. You can set up complex email plans.

• Pardot (Salesforce): This tool is for big B2B companies. Large businesses use it.

• Mailchimp: It is easy to use for growing B2B businesses. You can start quickly.

• Brevo (Sendinblue): This is a full email marketing software. It has many features.

• GetResponse: It offers many tools together for B2B. You get everything in one place.

• Zoho Campaigns: This offers cheap B2B email marketing. It saves you money.

• Klaviyo: It is good for online stores and software companies. You can reach online shoppers.

• Moosend: This is a low-cost choice. You save money with it.

• Mails.ai: It sends many emails well. It helps you reach many people.

Comparing Key Features

This table compares these best email marketing platforms. You can see what each one is best at. This helps you choose the right one for your business.

You now know about these strong tools. You can see which one fits your plan.

How to Pick the Best B2B Email Marketing Software

When you pick b2b email marketing software, look at important things. These things help you find the best email marketing tool. It will be right for your business. Think about these points well.

Email System: Getting Emails Delivered and Growing

Your emails must go to the inbox. This is very important for b2b email marketing. A good tool makes sure emails get delivered well. You need to keep a good name as a sender. Do not send emails to people who do not use them. Check how well your emails get delivered often. This makes people more interested. It also makes you seem more trustworthy. Email checks like SPF, DKIM, and DMARC show your emails are real. This helps with email deliverability. Check these records often. Clean your email lists regularly. Take out contacts who bounced or unsubscribed. Use a double check system for new sign-ups. This makes your list better. Make content that is special and for certain people. Use good subject lines. Make your email design better. Do not use spam words. These are smart ways to get emails into inboxes. Watch how people use your emails. Look at how many people open, click, and buy things. Divide your subscribers into groups. Send new emails to people who have not been active. This makes your plan better.

Prices and What You Get

Knowing prices helps you find the best email marketing value. The cost for email marketing software changes. It often depends on how many people are on your list.

Note: These costs are for running email campaigns yourself. They might go up with more complex features.

Prices can be monthly payments. These costs usually depend on how many subscribers you have. Some platforms let you pay as you go. You only pay for emails you send. Prices per thousand emails sent are also common. These are costs for every thousand emails. Full-service choices give different levels of help.

Marketing Tools: Automatic Emails, Groups, and Reports

Email marketing automation is key for b2b email marketing. You need smart automatic tools. Make a list of emails for certain groups. Group contacts by their job or business type. This makes content special for their needs. It leads to more interest and better results. Set clear goals for your automatic emails. Match them with what customers do. This helps guide customers to buy things. Write interesting and special content. Use special tags for personalization. This makes it more important to them. Use things that start emails automatically. For example, downloading an ebook. This begins a series of automatic emails. It makes sure messages are sent on time. Look for good advanced reports. These give you live information. You need live email reports. This helps you make your campaigns better. Look for advanced automation features and high-converting segments.

Email Look and Feel

How your email looks makes people interested. Make your emails special, not just with names. Change them based on what each person likes. Use tools to gather information. AI can help with special subject lines. Do not trigger spam filters. Be careful with words like 'free'. Do not use all capital letters. Keep a good balance of text and pictures. Use email templates that change size. Make sure emails look good on any screen. Test your email templates. Do this before you send them. Test on different email programs and devices. This finds problems. Make them good for phones. Most emails are opened on phones. Use layouts with one column. Use bigger letters. Make buttons easy to tap. Use new visual styles. Use pictures, simple designs, and moving images. This gets attention.

Rules, Safety, and Keeping Information Private

Keeping information private is very important for b2b email marketing. You must follow the rules.

• GDPR Compliance (EU): Set new rules for signing up. Keep track of permission. Have ways to prove permission. Offer ways to delete contacts. Let people change what they like.

• CAN-SPAM Act (United States): Include a link to stop emails. Quickly honor requests to stop. Include your mailing address. Do not give wrong information.

• CASL (Canada): Get permission. Show who sent the email. Include a way to stop emails.

• CCPA (California): Gives people more control over their private information.

These rules make sure your platforms keep information safe.

AI, Connections, and Automatic Work

Advanced AI tools can change how you reach out. AI email writers can make great content. HubSpot's AI Email Writer uses customer information. Jasper has many templates. HeyGen has an AI Email Writer tool. It also makes video messages more special. Look for strong connections. Your email marketing platform should link with your customer system. It should also link with other marketing tools. This makes work smooth. Advanced connections and email automation capabilities make your work easier. Think about transactional email capabilities and seamless ecommerce integration if you need them.

How Easy It Is to Use and Get Help

An easy-to-use system makes your work simpler. The best email marketing platforms are easy to understand. You can set up campaigns fast. You can manage your contacts easily. Good customer help is also key. You need help when problems come up. Look for platforms with quick help teams. They should offer many helpful guides. This makes sure you get the most from your email marketing solutions.

In-Depth Reviews of the Best Email Marketing Platforms

You need to know what each platform does well. Also, know what it does not do well. This helps you pick the right tool. It is for your business. Here, you will see the top 10 tools. We look at them closely.

HubSpot Marketing Hub: All-in-One B2B Solution

HubSpot Marketing Hub has many tools. They are for your B2B needs. It brings all your marketing together. You get email and CRM in one place.

Key Features and Functionalities:

• Marketing Automation: You can set up email plans. These help get leads ready. It works with your CRM. You send special messages. They use customer facts.

• Lead Scoring: The system gives points to actions. For example, it tracks ebook downloads. Or, it tracks sales contact. This helps find important leads. You use your money wisely.

• Content Creation & Email Marketing: You make email campaigns easily. You manage lists. You see how people use them. Good reports help you do better.

• Social Media Integration: You manage your social media. You see how it works. This includes scheduling posts. It tracks how people use them. AI helps suggest content.

• AI Features: AI helps make content. It scores leads. It manages social media. It also helps with tasks. You learn more. You make better choices.

• Analytics & Reporting: You get helpful information. This leads to better choices.

Specific Use Cases: HubSpot is great for B2B companies. They want one tool for everything. It helps get leads. It helps keep customers. You use it for sales. You use it for all marketing.

Pros:

• You get many tools. They are for marketing, sales, and service.

• It works well with CRM.

• You get good reports.

• It gives great help.

Cons:

• It can cost a lot for small businesses.

• It takes time to learn.

Pricing Details: HubSpot has different prices. It starts with a free plan. This is for basic tools. Paid plans cost more. They depend on contacts and features. You pick from Starter, Professional, and Enterprise.

How it Addresses B2B Needs: HubSpot helps you manage customers. It connects marketing and sales. You see all your customers. This makes your B2B email marketing better.

ActiveCampaign: Advanced Automation for B2B

ActiveCampaign is great. It has strong automation. It helps you make special email campaigns. You keep customers interested. This is for their whole journey.

Key Features and Functionalities:

• Advanced Automation Capabilities: ActiveCampaign has strong automation. You make special email campaigns. They are for certain people. Its visual builder makes plans easy. These plans use triggers. They use conditions and actions. You keep customers interested. This is with automatic emails. They have changing content.

• Comprehensive Segmentation: You get many ways to group people. This lets you sort your audience. You group them by what they do. Also, by what they like. And by who they are. This makes emails special. They are for the right people.

• Dynamic Email Content: You can change email content. It changes automatically. This uses each person's facts. You make messages more special. They work better for B2B people.

• CRM Integration: ActiveCampaign works well with CRM systems. It also has its own CRM. This joins marketing and sales. You see all about customers. This is key for B2B sales.

• Complex Automation Workflows: The visual builder helps you. You make detailed plans. These plans have many steps. They change based on what people do. This helps B2B businesses. They have long sales times. They need detailed plans.

• Sales and Marketing Alignment: The platform has a CRM. This helps marketing and sales work together. This is important for B2B companies. You easily pass leads to sales.

• Data-Driven Personalization: ActiveCampaign uses smart tools. It uses facts to make things special. You use facts well. This is for special messages.

• Automated Email Campaigns: The platform sends automatic emails. Certain actions start these emails. This makes sure messages are on time. They are also important.

• Visual Customer Journey Mapping: You plan customer experiences. You use visual maps.

• Lead Scoring: ActiveCampaign scores leads. This finds important customers. You make sales efforts better.

Specific Use Cases: You use ActiveCampaign for marketing automation and CRM. It helps you make emails. It makes forms and pages. You get reports. AI helps your marketing. You grow your business. You keep customers interested. You make things special. You run many campaigns. You manage your audience.

Pros:

• You get strong automation. It is flexible.

• It has great ways to group people. It makes things special.

• The CRM helps sales and marketing.

• You get an easy visual builder.

Cons:

• It can be hard to learn at first.

• Prices can go up fast. This is with more contacts.

Pricing Details: ActiveCampaign has different plans. Prices depend on your list size. They also depend on features. You pick from Lite, Plus, Professional, and Enterprise.

How it Addresses B2B Needs: ActiveCampaign has advanced automation. These are key for B2B businesses. You manage long sales times. You manage complex customer journeys. You give special experiences. This is at every step. This makes it one of the best email marketing platforms for automation.

Pardot (Salesforce): Enterprise B2B Automation

Pardot, now called Marketing Cloud Account Engagement, is a B2B marketing automation tool. It is from Salesforce. It is for big companies. They have complex sales.

Key Features and Functionalities:

• Automation Rules & Completion Actions: These start things right away. They are for grouping people. They are also for big updates. For example, you give leads to sales. You send alerts to important customers.

• B2B Marketing Analytics (B2BMA): This shows how well you are doing. B2BMA needs good setup. You see sales progress. You see where sales come from. You see how well campaigns work.

• Salesforce Connector: This links Pardot with Salesforce. It makes sure lead actions are shared. Sales tasks are shared. Marketing campaign effects are shared.

• Forms & Form Handlers: Pardot has simple forms. Form handlers bring in facts. They come from other tools.

• Landing Page Builder: You get easy tools. They make pages fast. This helps get sales. It lets you test different pages.

• Email Builder + A/B Testing: A modern tool helps you make emails fast. Testing helps make emails better. It helps more people open them. It helps them get delivered.

• Campaign Tracking & UTM Management: This tracks digital actions. It links them to Pardot Campaigns. This helps with B2BMA reports.

• Engagement Studio: This is key for getting leads ready. You make smart automatic plans. These include lead plans. They include welcome plans. They include plans for old customers.

• Pardot Lead Scoring & Grading: This finds good leads. Scoring measures interest. It uses what people do. Grading checks if leads are a good fit. It uses facts like company size.

• Dynamic Content Personalization: You get very special experiences. The system changes text or pictures. It uses customer facts. This makes things more important. It gets more people interested. It gets more sales.

• Connected Campaigns: This joins Pardot and Salesforce campaigns. You manage them easily. Reports are better. You see customer history. You see Pardot AI insights. This is in Salesforce.

• Salesforce User Sync: This helps managers. They manage Pardot and Salesforce users. It makes user management better. It makes it safer. It links Salesforce profiles with Pardot profiles.

Specific Use Cases: Pardot is great for big B2B companies. You use it for complex sales. You use it for finding good leads. You use it for many sales steps.

Pros:

• It works deeply with Salesforce.

• It has great lead scoring.

• You can change plans a lot.

• It gives strong reports.

• It is good for complex B2B sales.

• You get tools for growth and rules.

• It has tools for sales and marketing.

• You get alerts on customer actions.

Cons:

• It is harder to learn.

• You need to know Salesforce well. This is to use it fully.

• The look might seem old.

• There is no free plan. Prices start higher.

• Many advanced features cost more.

• It can be too much for small teams.

• It often needs tech skills.

Pricing Details: Pardot has no free plan. Its prices are for big companies. They start higher. You need to ask Salesforce for prices.

How it Addresses B2B Needs: Pardot is made for B2B companies. You manage complex sales. It is good for big teams. They use Salesforce CRM. You get advanced lead scoring. You get multi-step automation. This makes it a strong B2B email marketing software.

Mailchimp: User-Friendly for Growing B2B

Mailchimp is popular. It is easy to use. It helps growing B2B businesses. They manage their email campaigns well.

Key Features and Functionalities:

• Comprehensive Marketing Automation: Mailchimp has strong automation. You can change it a lot. You get a builder for automatic plans. These plans use what people do. It has ready-made plans. They are for common B2B needs. This includes welcome emails. It includes lead follow-ups. You set up campaigns easily.

• Email Deliverability and Compliance: Mailchimp makes sure emails get delivered. It uses standard checks. This stops emails from going to spam. It follows email rules. This is like GDPR. You get tools to manage sign-ups. This helps B2B companies. It keeps their good name. It avoids problems.

• Segmentation and Personalization: The platform has advanced tools. They group people. You make special lists. These are based on things like industry. Also, company size. Or buyer type. Tools make emails special. They add subscriber facts. This makes them more important. It gets more people interested. Testing helps make these plans better.

• Analytics and Reporting: Mailchimp has strong tools. You track key numbers. This is like open rates. Also, click rates. And sales rates. These reports give facts. They help you make choices. You make campaigns better. You get more money back.

Specific Use Cases: Mailchimp is great for single people. It is for small new companies. It is for growing businesses. It helps with basic email marketing. It also helps with advanced automation.

Pros:

• You find it very easy to use.

• It has a good free plan.

• You get full marketing automation.

• It delivers emails well. It follows rules.

• You get strong grouping. You get special emails.

Cons:

• Prices can get high. This is as your contacts grow.

• Some advanced features cost more.

Pricing Details: Mailchimp has many plans:

The Free Plan gives 1000 emails a month. This is for 500 contacts. The Essentials Plan starts at $13/month. This is for 500 contacts. The Standard Plan starts at $20. This is for 500 contacts. The Premium Plan starts at $350. This is for 10,000 contacts.

How it Addresses B2B Needs: Mailchimp helps growing B2B businesses. They start email marketing easily. You grow your efforts. This is as your business grows. Its easy use and many features make it one of the best email marketing platforms for everyone.

Brevo (Sendinblue): Comprehensive Email Marketing Software

Brevo, once called Sendinblue, has many email marketing software tools. It combines email, SMS, and chat.

Key Features and Functionalities:

• Forms and Signup: Brevo has a form builder. It works with email campaigns and automation. It has pop-up forms. It has forms inside pages. It has slide-in forms. It has full pages. You can change all of them. They match your brand. It has consent boxes. It has privacy links. It has double check for GDPR. You set forms to appear. This is based on time. Or on scrolling. Or on leaving. Or on certain pages.

• Segmentation and Personalization: You group contacts. This is based on email actions. Also, on buying history. And on website actions. Groups update automatically. Special content uses contact facts. It uses actions. It uses rules. Brevo can suggest products. This is based on past buys. It suggests content based on place. The grouping tool is easy to use.

• Automation Workflows: A visual builder helps. It supports complex rules. It has ready-made plans. These are for common steps. This includes welcome emails. It includes getting back lost sales. It includes getting old customers back. Plans work across many ways. This is email, SMS, WhatsApp. You test them first. Advanced features include lead scoring. It includes webhooks. It includes tracking events.

• Deliverability and Compliance: Brevo delivers emails well. It is about 88.3%. It uses SPF, DKIM, DMARC. It stores EU facts. This is for privacy. It has safety features. This is like 2FA. It has role-based access. It manages bounces automatically. It handles unsubscribes. It handles spam complaints. You also get one-click unsubscribe. You get feedback. GDPR tools include consent management. It includes data rules.

• Multi-channel Capabilities: Beyond email, Brevo has SMS, WhatsApp, and chat. SMS marketing uses credits. You connect WhatsApp Business. This is for direct messages. Both work with email automation. Brevo Conversations gives unlimited chat. It has automatic triggers. It has chatbots. It has visitor reports. It puts social media messages in one place.

Specific Use Cases: You use Brevo to find leads. Marketers in B2B companies use email actions. They are 'interest signals'. This helps find possible leads. Found leads are then shared with sales teams. This helps them move through sales.

Pros:

• You get many marketing tools.

• It has many ways to talk. This is email, SMS, chat.

• You get strong automation.

• It delivers well. It follows rules.

Cons:

• Some users might find it less easy to use.

• Advanced features can take time to learn.

Pricing Details: Brevo has a free plan. This is for basic needs. Paid plans cost more. They depend on how many emails you send. You pick from Starter, Business, and Enterprise.

How it Addresses B2B Needs: Brevo is a strong tool for B2B email marketing. You manage many ways to talk. This is from one place. Its advanced automation helps you get leads ready.

GetResponse: Integrated Marketing for B2B

GetResponse has many marketing tools. It combines email marketing with webinars. It has landing pages. It has marketing automation.

Key Features and Functionalities:

• Marketing Automation: You do things well. You build automatic plans. They are for offers. You start plans to get customers ready. This is based on what they do. It is based on facts.

• Webinars: It has strong webinar tools. It has advanced email marketing. Features include adding sign-up forms. This is to pages. You run live webinars. You stream to YouTube and Facebook Live. You send automatic promotions. You send post-webinar messages. You turn events into on-demand content.

• Landing Pages: You easily make good pages. They get sales. You use mobile-friendly designs. It works with many custom names. It works with contact lists. Built-in forms help get facts. You also get custom code.

• Email Marketing: This is a main tool for talking.

• Autoresponders: You use these for automatic email plans.

• Web Push Notifications: You talk to users directly. This is through their browsers.

• SMS Marketing: You use this for text messages. You use it for automation.

• Integrations: It works with CRMs. This is like Salesforce and HubSpot. It connects with CMSs. This is like ClickDesk and LiveAgent. You get video and webinar links. This is with YouTube and ClickMeeting. Report tools like Google Analytics are also there. Key industry links like Shopify are available.

Specific Use Cases: You use GetResponse to get B2B leads. It helps with plans to get customers ready. It helps with joined marketing efforts.

Pros:

• You get a sales funnel. This is for getting leads. It has pages. It has freebies. It has calls to action. It has automatic plans.

• It has live chat. This is for websites and pages.

• You get email list automation. It has grouping.

• It tracks Google and social media ads.

Cons:

• It delivers emails less well. (about 82.1% in recent tests).

• Basic automation is in cheaper plans. You need higher plans for advanced options.

• It costs more than some others.

• It cannot make interactive AMP emails.

Pricing Details: GetResponse has many plans. Prices depend on your list size. They depend on features. You pick from Email Marketing, Marketing Automation, and E-commerce Marketing.

How it Addresses B2B Needs: GetResponse has many tools. You get leads. You get customers ready. You manage your whole marketing. Its joined way makes it strong. It is for B2B email marketing tools.

Zoho Campaigns: Affordable B2B Email Marketing

Zoho Campaigns is cheap. But it has many features. It is good for small to medium B2B businesses.

Key Features and Functionalities:

• User-friendliness and Cost-effectiveness: Zoho Campaigns is easy to use. It is cheap. It has all the features. They run your B2B email marketing campaigns.

• Scalability: Zoho Campaigns is simple to use. Plans fit your company. This is for small businesses. It is for growing ones. It is for big ones.

• Dynamic Templates: Zoho Campaigns has changing designs. These make emails look better. They make them easier to use.

• Audience Segmentation and Targeted Messaging: You pick contacts. They are from your email list. You target different customers. You group them. You run campaigns for them. This helps you group people.

• CRM Integration and Automation: The automation from CRM to Zoho Campaigns saves time.

• High Delivery and Inbox Rates: Zoho Campaigns delivers emails well. More emails go to inboxes. This is better than many expensive tools.

• Improved Connectivity between Marketing and Sales: You get better links. This is between Marketing and Sales. Sales gets more facts. It helps them talk better with customers.

• Streamlined Operations and Efficiency: You use Zoho Campaigns to send automatic messages. You work better. This is especially with many newsletters.

• Comprehensive Campaign Management and Reporting: You plan a campaign. You do it. You check everything in one place. You get reports. This helps you make better plans.

• Unlimited Emails: You send as many emails as you want.

• Bot Filtering: This helps keep your list good.

• A/B Testing: You test email parts. This makes them work better.

Specific Use Cases: Zoho Campaigns is best for small to medium businesses. It is for online stores. You use it for special campaigns. You use it to get leads ready. You use it to link sales and marketing.

Pros:

• It is very cheap.

• You get unlimited emails. This is from the start.

• It works well with CRM. Especially with Zoho CRM.

• You get high delivery. Emails go to inboxes.

• It has changing designs. It has advanced grouping.

Cons:

• Some users might find it looks less new.

• It might not have the most advanced features. This is for big companies.

Pricing Details: Zoho Campaigns is cheap. The basic plan starts at $5.25 a month. This is for 1,000 contacts. For 5,000 contacts, it costs $23.

How it Addresses B2B Needs: Zoho Campaigns is a cheap tool. It is for B2B email marketing. You get key features. They manage email campaigns. It works with Zoho tools. This helps businesses using Zoho.

Klaviyo: E-commerce and SaaS Email Platform

Klaviyo is for online stores and SaaS businesses. It uses customer facts deeply. It makes experiences very special.

Key Features and Functionalities:

• Deep Data Integration: You link your online store. Or your SaaS product. This brings in customer actions.

• Advanced Segmentation: You make very specific customer groups. This is based on buying history. Also, on website actions.

• Personalization: You send very special email campaigns. This uses changing content. It uses product ideas.

• Marketing Automation: You build complex automatic plans. These include welcome emails. They include reminders for left carts. They include follow-ups after buying.

• A/B Testing: You make your campaigns better. You use many tests.

• Analytics and Reporting: You get detailed facts. This is about how campaigns work. It is about customer value.

Specific Use Cases: Klaviyo is great for online stores. It is for SaaS companies. You want to get sales. You want to keep customers. You want to build good customer links. This is through special messages.

Pros:

• You get strong grouping. You get special emails.

• It has strong automation. This is for online stores and SaaS.

• You get deep fact links.

• It gives great reports. This is for customer facts.

Cons:

• It can cost more. This is than general email tools.

• It can be hard to learn. This is because of its advanced features.

• It is mainly for online stores. This might not fit all B2B types.

Pricing Details: Klaviyo prices are for 'Email' and 'Email & SMS' plans. Costs depend on active contacts. There are no special 'B2B plans'. Prices are general. They are for all users. The platform has a free version. It is for up to 250 contacts. It sends 500 emails a month. It sends 150 SMS/MMS a month. For paid plans, 'Email' starts at $30/month. This is for up to 1,000 contacts. 'Email & SMS' starts at $45/month. This is for up to 1,000 contacts. SMS/MMS costs change. This is based on amount and country.

Here is a comparison of Klaviyo's pricing for Email + SMS with other platforms:

How it Addresses B2B Needs: For B2B SaaS companies. Or those with an online store part. Klaviyo gives great special emails. It gives great automation. You use customer facts. You make very special email campaigns. This gets sales. It builds loyalty.

Moosend: Budget-Friendly B2B Email Marketing

Moosend is a cheap choice. It is for B2B email marketing. It has strong features. It does not cost a lot.

Key Features and Functionalities:

• Advanced Audience Segmentation: You group your audience well.

• Marketing Automation: You make your marketing tasks automatic.

• Personalization: You make your emails special. This gets more interest.

• Drag-and-Drop Editor: You easily make good-looking emails.

• Landing Page and Sign-Up Form Builders: You build good pages and forms.

• Email List Segmentation: You organize your email lists.

• Automated Workflows and Autoresponders: You set up automatic plans.

• Transactional Emails via SMTP: You send important emails reliably.

• Real-time Analytics and Reporting: You get live facts. This is about your campaigns.

• Generative AI Capabilities: It has an AI writer.

• CRM Integration: You link with your CRM system.

Specific Use Cases: Moosend is good for small to medium businesses. This includes B2B areas. This is like SaaS and agencies. You want good campaign management. You do not want to spend a lot.

Pros:

• You get many features. They are at a cheap price.

• It sends unlimited emails. This is even on cheaper plans.

• You get clear email automation plans.

• It has a 30-day free trial. You get all Pro features.

• You get many automatic plans.

• It lets you test subject lines and content.

• It has team work features.

Cons:

• It does not link with as many tools. This is compared to some others.

• Fast help is only for higher plans.

• Automation plans are limited. This is compared to other tools.

• It delivers emails okay.

• It has few sign-up forms. It has few email designs.

Pricing Details: Moosend is cheap. The price starts at $9 a month. An annual plan for 500 contacts costs $7 a month. Unlimited contacts are in every plan. You can try it for 30 days free.

How it Addresses B2B Needs: Moosend is cheap. It has features like special emails. It has automatic plans. You get your audience interested. Its easy use and good help make it good for B2B businesses.

Mails.ai: Scalable Cold Outreach with High Deliverability

Mails.ai is an AI tool. It sends many cold emails. You get great delivery. You get great automation.

Key Features and Functionalities:

• Unlimited Email Accounts: You link many email accounts. You do not pay extra.

• Dual Warmup: You get automatic mailbox warmup. You also get campaign warmup. This gets emails to inboxes faster.

• Inbox Rotation: You send emails from many accounts. This lowers spam risk.

• Email Verification: You get built-in list cleaning. This lowers bounce rates.

• AI Email Writer: You make good, multi-step plans. They fit your offer.

• Automated Follow-Ups: You keep talks going. You do not need to do it by hand.

• Custom Tracking Domains: You protect main names. You track interest better.

• Analytics & Reporting: You get live facts. This is for opens, replies, clicks, bounces, and unsubscribes.

Specific Use Cases: Mails.ai is great for B2B companies. You need to send many cold emails. You want high delivery. You want automation. This includes agencies. It includes B2B SaaS companies. It includes consulting firms. It includes online stores.

Pros:

• You link many email accounts.

• It has dual warmup. This is for great delivery.

• You get inbox rotation. This stops spam flags.

• It has free email checks.

• You get an AI email writer. This makes content fast.

• It has automatic follow-ups. This is for steady interest.

• You get high delivery. You can grow a lot. This is for B2B cold emails.

Pricing Details: Mails.ai has flexible prices:

• Free Plan: $0/month. You get unlimited email accounts. You get unlimited email warmup. This is only for Gmail & Google Workspace accounts.

• Startup Plan: Starts from $24/month (yearly pay). You get unlimited email accounts. You get unlimited email warmup. You also get 1,000 active contacts/month. You get unlimited emails monthly. You get unlimited uploaded contacts. You get email checker. You get AI writer. You get unlimited team members. You get unlimited campaigns. You get unlimited campaign warmup. You get unlimited plans. You get custom tracking name. You get advanced reports.

• Growth Plan: Starts from $49/month (yearly pay). You get all features in Startup Plan. Plus 5,000 active contacts/month.

• Pro Plan: Starts from $99/month (yearly pay). You get all features in Growth Plan. Plus unlimited active contacts/month.

How it Addresses B2B Needs: Mails.ai focuses on high delivery. It focuses on growing a lot. This is for B2B cold emails. You link many email accounts. You use dual warmup. You use inbox rotation. You get free email checks. The AI email writer helps you make good content. Automatic follow-ups keep interest steady. This makes it the best email marketing platform. It is for growing your outreach.

How to Choose the Right B2B Email Marketing Platform

Choosing the right b2b email marketing software helps your business grow. You need a clear plan. This helps you pick the best one. This guide helps you look at platforms.

Define Your Business Needs and Goals

First, know what your business needs. Understand your audience well. Look past simple facts. Know their problems. Know what they care about. Ask what each person needs. Ask what makes them trust you. Then, set clear goals. Your emails should do certain things. These goals change with your audience. For example, you might want to get new leads. This builds interest. It guides new contacts. You could also help leads grow. This builds trust. It uses helpful content. Or, you might want to keep clients. This keeps them happy. It uses product news. It uses personalized check-ins.

Assess Feature Requirements and Integrations

You need to find key features. Look for advanced tools to group people. These sort contacts. They use what people do. Or their past. This helps you make special content. Advanced automatic tools are also key. They send personalized emails. They use what customers do. Look for lead nurture campaigns. These build good links. Strong reports track how campaigns do. They show how much money you get back. Tools to get feedback help customers. Delivery features are also key. This includes cleaning lists.

Your email marketing platform must work well with other systems. MAP integrations are needed. They move facts. This is for leads, campaigns, and interest. Facts include contacts. They include how much people use things. They include lead scores. Common ways to link MAPs are OAuth 2.0 and API keys. Linking your email marketing with CRM or CMS platforms makes your ads better.

Prioritize Deliverability and Sender Reputation

High email deliverability is very important. One in five cold emails never gets there. You must keep your email list clean. Remove people who do not open emails. Follow rules like GDPR and CAN-SPAM. Keep good records. Show how you got contacts. Give clear ways to stop emails. Send emails at a good rate. Aim for 1-2 emails each week. Send 2-3 personalized follow-ups. Wait 3-5 days between them. Use advanced AI tools. They help with personalization and automatic tasks. Use proper email checks. These are SPF, DKIM, DMARC. Warm up your domain. Send more emails slowly. Do this for at least three months. Watch key numbers all the time. Keep bounce rates below 2%. Keep spam complaints below 0.1%. "Every compliant email sent is a step towards building a stronger, more engaged, and loyal community around your brand." Aim for 95% to 98% delivery. This makes sure your best email marketing works. It leads to sales.

Evaluate Scalability and Future Growth

Think about what you will need later. Your chosen platforms should grow with you. Can it handle more contacts? Can it manage more campaigns? Look for advanced features. These help you grow. This includes real-time facts. It includes advanced automatic tasks. The best email marketing solution helps your long-term plan.

Test User Interface and Customer Support

An easy-to-use system saves time. You should easily make email campaigns. You should easily manage them. Test how easy the platform is to use. Look for advanced drag-and-drop tools. Good customer help is also key. You need fast help when problems happen. Look for real-time help. Look for many helpful guides. This makes sure you get the most from your best email marketing money.

The best email platform fits your business. It matches your money and how you work. You now know how to pick the top tools for 2025. Mails.ai is great for sending many cold emails. It helps emails get delivered well. It also has smart automatic tools. Your emails will land in inboxes. You get free email checks. You can use many email accounts. You can send endless emails. It warms up your email. It rotates your inbox. This helps your B2B email marketing grow smarter. Start for free today!

FAQ

What is B2B email marketing software?

This tool helps businesses. They send emails to other businesses. You use it to find new clients. You also keep current clients. It does email tasks automatically. This makes your marketing easier. It also makes it work better.

How does B2B email marketing software help my business?

It helps you get more leads. You can send special messages. This builds strong ties. It also saves your time. It does tasks automatically. You watch your results. This helps you make good choices.

What features should I look for in B2B email marketing software?

Look for good email sending. You need strong automatic tools. Grouping tools are key. They help you sort contacts. Also, check for good reports. You want easy design tools. Links to your other systems are also important.

Can I use Mails.ai for cold email outreach?

Yes, Mails.ai is great for cold emails. You get high delivery. It has AI for writing. You can link many accounts. It also warms up your emails. This helps you reach many possible clients.