Top 10 Cold Email Tools Every Sales Team Should Try in 2025

Are you searching for the best cold email tools for your sales team in 2025? You want to find more leads and make sure your emails get delivered. You also want to run a good cold email campaign using smart automation and personalization. The right tool can help your sales outreach a lot. Look at these numbers:

Your team’s success depends on picking a tool that matches your lead goals. It should fit your budget and help your outreach plan. Automation, deliverability, and campaign personalization are important for cold email campaigns. Make sure you choose a solution that helps your sales team reach leads and grow your business.

Key Takeaways

• Pick cold email tools that help your emails get delivered and feel personal. Tools like Mails.ai and Lemlist help more people see your emails.

• Automation is important for cold email campaigns. Use tools that send follow-up emails and set schedules. This saves time and helps you get more replies.

• Think about your team size and how much money you can spend. Some tools let you have many accounts for one price. This is good for big teams.

• Find tools with email verification and analytics. These make sure your emails go to real people. They also help you see how well your campaign is doing.

• Follow email rules to stay safe. Use tools that help you handle opt-outs and show who sent the email. This helps people trust you.

Top Cold Email Tools for Sales Teams

Quick List

You want to help your sales team do better in 2025. Here is a list of cold email tools that many teams use for finding leads and reaching out:

• Mails.ai

• Lemlist

• Mailshake

• Woodpecker

• Reply.io

• Smartlead

• Instantly.ai

• Snov.io

• Saleshandy

• Apollo.io

• Emailchaser

• Outreach Magic

• Unify

• Mixmax

These tools help you send cold emails and follow up with people. They make it simple to run good cold email campaigns. You can use them to reach more people and get more leads.

Tip: Want to see how these tools compare? Look at this table. It shows what sales teams care about when picking cold email software:

Why These Tools

You need cold email software that helps you talk to more people and saves time. The best tools let you make strong campaigns, send emails that get delivered, and add personal touches. For example, Mails.ai lets you use many email accounts and write emails with AI. It also helps you automate your work. Lemlist lets you add pictures and videos to your emails. This makes your emails feel more personal. Mailshake lets you test different emails and has a phone dialer. Instantly.ai lets you use many accounts and switch inboxes to help your emails get delivered.

Here is what makes these tools special:

You want your cold email campaigns to work well. These tools help you send emails, make them personal, and see how they do. They help you find leads and reach your sales goals with good deliverability and easy automation.

Best Cold Email Marketing Software Comparison

Features Overview

If you want to send cold emails, you need good tools. These tools help you reach more leads and make your work easier. Each tool has something special. Some tools help your emails get delivered. Others help you use automation or add personal touches. You should pick a sales engagement platform that fits your team. It will help you run a strong cold email campaign.

Here is a table that shows the top cold email marketing software:

Tip: To get more leads, choose cold email marketing software with strong automation and deliverability.

Pricing Overview

You want cold email marketing software that does not cost too much. Some tools cost more if you want extra features. Some let you use unlimited email accounts for one price. Here is a table that shows prices and features for top cold email tools:

Prices and features are different for each cold email software. If you want to send lots of cold emails, pick a tool that fits your needs. The right software helps you send emails, see your results, and grow your sales.

Mails.ai Platform Overview

Key Features

You want cold email marketing software that is simple to use. Mails.ai gives you smart tools to help you find more leads and make more sales. Here is a quick look at what you get:

Tip: You can use as many inboxes as you need. Let AI write your emails to save time and get better results.

Pros and Advantages

Mails.ai helps you reach more people without stress. You do not have to worry about how many email accounts you use. You get free email verification, so your emails go to real people. The platform uses inbox rotation and dual warmup to keep your emails out of spam. You can see analytics right away, so you know what works. You can connect with your CRM and other tools. Everything you need is in one place.

• Send emails from as many accounts as you want

• Use AI to write and make messages personal

• Automate follow-ups to get more replies

• Clean your email lists for better delivery

• Track every open, click, and reply

Pricing Plans

You want cold email marketing software that does not cost too much. Mails.ai starts at $24 each month. This is less than Apollo.io at $49 and Mailshake at $29. You get unlimited inboxes, so you can send more emails. Other tools charge more if you want extra accounts.

Note: You can start for free if you use Gmail or Google Workspace. Paid plans give you more features and contacts.

Ideal Use Cases

Mails.ai works for many teams. If you have a small business, you can start fast and grow. Agencies can handle many clients and campaigns. SaaS companies use it to find new leads. E-commerce brands use it to find partners. Consultants use it to book meetings with top people. You get great cold email marketing software to help you reach more people, deliver emails, and grow sales.

• Agencies running client campaigns

• SaaS teams finding more leads

• E-commerce brands looking for partners

• Consultants booking meetings with decision-makers

Lemlist

Features

You want cold email marketing software that helps you get noticed. Lemlist gives you tools to make emails feel special and easy to use. You can add names, company info, and custom pictures to each message. Lemlist lets you set up automatic follow-ups, so you always remember to reach out. The platform warms up your email account, so your messages go to the inbox and not spam. You get clear reports to see who opens, clicks, or replies. Lemlist also connects with your CRM, so you can track leads easily.

Here’s a quick look at what Lemlist offers:

Pros and Cons

You want to know if Lemlist is good for your sales team. Here are some things you might like and some things to think about:

• It is easy to use. The dashboard helps you set up campaigns fast.

• You get strong email tools like A/B testing, scheduling, and reports.

• You can use dynamic content to connect with leads better.

• There is a huge B2B database with over 450 million contacts.

• You can reach out on LinkedIn and by phone, not just email.

• Lemlist connects with your CRM for smooth data sharing.

Tip: Lemlist is great for teams that want to use cold email marketing software with LinkedIn and phone outreach.

Pricing

Lemlist has different plans, so you can choose what works for you. The Email Starter Plan costs $39 each month. If you want more features, the Email Pro Plan is $69 per month. The Multichannel Expert Plan is $99 monthly and adds LinkedIn and phone outreach. The Outreach Scale Plan is $159 per month and gives you a special account manager.

Best For

Try Lemlist if you want cold email marketing software that does more than send emails. Lemlist is best for sales teams that want to make every message personal and set up automatic follow-ups. If you need to reach leads on LinkedIn or by phone, Lemlist can help. Agencies, B2B companies, and anyone who wants strong automation and personalization will like Lemlist.

Mailshake

Features

Mailshake gives you tools to make your cold email outreach simple and fast. You can write emails with help from AI, so you do not have to spend hours thinking about what to say. The platform helps you send emails that land in the inbox, not the spam folder. You can also call leads right from the dashboard. If you want to see everything about a lead, Mailshake shows you all your past emails and calls in one place. This makes it easy to keep track of your cold email marketing software campaigns.

Here’s a quick look at what you get with Mailshake:

Tip: Mailshake helps you move fast. You can send emails, call leads, and track everything in one cold email marketing software.

Pros and Cons

You want to know if Mailshake is right for your team. Here are some things you might like and some things to think about:

• You get basic deliverability tools, like Lemwarm, to help your emails reach the inbox.

• Mailshake focuses on getting your emails seen, which is key for cold email marketing software.

• You can use AI to write emails and analyze what works.

• You get unlimited free calls in North America, which helps you connect with leads.

• Some other cold email marketing software, like Lemlist, offer more advanced deliverability features.

• The results you get can depend on how you write your emails, so Mailshake is not always a sure thing.

Pricing

Mailshake keeps pricing simple. The Email Outreach plan starts at $29 per month when you pay yearly. This plan gives you all the main features, including AI writing, deliverability tools, and unlimited calling. If you want more, you can choose the Sales Engagement plan for $59 per month. This plan adds more ways to reach leads and extra reporting.

Note: You can try Mailshake before you buy. This helps you see if it is the best cold email marketing software for your sales team.

Best For

Mailshake works well for sales teams that want easy cold email marketing software. If you want to send emails, make calls, and track leads in one place, this tool is a good pick. It fits small teams and growing businesses. You can use it if you want to move fast and keep things simple. If you need more advanced deliverability, you might look at other cold email marketing software, but Mailshake covers the basics well.

Woodpecker

Features

If you want a tool that helps you send cold emails like a pro, Woodpecker gives you a lot to work with. You can set up to seven follow-ups in one campaign. This helps you get more replies without extra work. Woodpecker uses a smart sending system that makes your emails look like they come from a real person. This means your messages are less likely to end up in spam. You also get strong security. The platform checks for duplicate contacts and fake email addresses, so your domain stays safe.

Here’s a quick look at what you get:

Tip: If you want to improve your cold email marketing software results, use Woodpecker’s follow-up and analytics features to see what works best.

Pros and Cons

Woodpecker makes cold email marketing software easier for you, but it has some things you should know.

Pros:

• You can automate your follow-ups, which saves you time.

• The human-like sending keeps your emails out of spam.

• You get detailed reports to help you improve your campaigns.

• The platform protects your domain by checking for bad emails.

Cons:

• The setup process can feel hard if you are new to cold email marketing software.

• There is no built-in lead finder, so you need to bring your own list.

• Some other tools offer higher sending limits for less money.

Pricing

Woodpecker starts at $29 per user each month. You can send up to 10,000 emails every month. There is no free plan, so you need to pay to use it. Some other cold email marketing software tools, like Mailmeteor, have free plans and higher sending limits for a lower price. Woodpecker does offer CRM and API integrations, which help you connect your sales tools.

Note: If you want the best cold email marketing software for your team, think about your budget and how many emails you need to send.

Best For

Woodpecker works well if you want cold email marketing software that helps you automate follow-ups and keep your emails out of spam. It fits sales teams that already have a list of leads and want to track results. If you like checking reports and want to keep your domain safe, this tool is a good choice. You may need some time to learn the setup, but once you do, you can run strong campaigns.

Reply.io

Features

Reply.io makes cold email campaigns easier for your team. You can set up email sequences that send messages by themselves. The platform lets you change each email, so every person feels special. You can also handle LinkedIn outreach from the same place. If you want to see how your cold email marketing software is doing, Reply.io gives you clear reports and dashboards.

Here’s a table that shows what Reply.io gives you:

Tip: Reply.io saves you time by automating your cold email marketing software campaigns and tracking everything.

Pros and Cons

You might wonder if Reply.io is good for your team. Here are some things you may like and some things to think about:

Pros:

• You can automate outreach and follow-ups, so you never miss leads.

• The platform lets you make emails personal, which gets more replies.

• You get detailed analytics to see what works and what to fix.

• You can manage both email and LinkedIn outreach in one place.

Cons:

• The dashboard has many features, so it may take time to learn.

• Some advanced tools cost extra money.

• If you only need basic cold email marketing software, Reply.io may have more than you want.

Pricing

Reply.io has different plans for what you need. The Starter plan starts at $60 per user each month. This plan gives you basic cold email marketing software features, like email sequences and analytics. If you want more, the Professional plan starts at $90 per user each month. This plan adds more automation, reporting, and integration options. You can try Reply.io for free before you decide.

Note: You can test Reply.io with a free trial to see if it fits your cold email marketing software needs.

Best For

Reply.io is best for sales teams and agencies that want to automate outreach. If you need cold email marketing software to manage many campaigns and track results, this tool is a strong choice. It fits teams that want to use both email and LinkedIn to find leads. If you want the best cold email marketing software for tracking, automation, and analytics, Reply.io is a good pick.

Smartlead

Features

Smartlead helps you send lots of emails and keeps your sender reputation safe. You can connect as many mailboxes as you want. This lets your team reach more people. Each campaign uses its own IP server. This helps your emails go to the inbox, not spam. Smartlead moves emails from spam to the inbox and hides warmup emails. The automated warmup feature slowly sends more emails over time. This makes your outreach look normal and keeps your cold email marketing software working well.

Tip: If you want to send more emails, Smartlead’s unlimited mailboxes and sender protection make it a good cold email marketing software choice.

Pros and Cons

Smartlead gives you lots of power, but you should know what works best for your team.

Pros:

• You can use as many mailboxes as you need.

• The platform helps your emails stay out of spam.

• Automated warmup keeps your sender reputation strong.

• Unique IP servers help your emails get delivered.

Cons:

• The dashboard has many features, so it may take time to learn.

• Some users think the interface looks old compared to other cold email marketing software.

Pricing

Smartlead has three main plans. The Basic Plan costs $39 each month and lets you have 2,000 active leads and send 6,000 emails. The Pro Plan is $94 per month and lets you reach 30,000 leads and send 150,000 emails. The Custom Plan starts at $174 per month and supports up to 12 million leads and 60 million emails. All plans include unlimited email warm-up and detailed analytics.

Note: If you want cold email marketing software for sending lots of emails, Smartlead’s plans give you many choices.

Best For

Smartlead is good for teams that want to send lots of emails and keep their sender reputation safe. If you work in sales and need cold email marketing software for big campaigns, this tool works well. Agencies, big sales teams, and anyone who wants to send more emails without limits will like Smartlead.

Instantly.ai

Features

If you want to reach more leads, Instantly.ai can help. This cold email marketing software gives you smart tools for automation and making emails personal. You can use AI-driven personalization to add each lead’s name and company. The platform lets you set up custom fields and dynamic variables. This makes every email feel special. Spintax lets you write different versions of your message. Conditional logic changes your emails based on how people reply. Inbox rotation uses many accounts to keep your emails out of spam. You can build sequences to send emails on a schedule. The warm-up feature slowly sends more emails, so providers trust you. A/B testing helps you see which email works best.

Tip: Instantly.ai makes it simple to personalize messages and automate your outreach.

Pros and Cons

Instantly.ai helps you run strong cold email marketing software campaigns. You get unlimited sending accounts, so you can reach more people. The platform uses a big warm-up network with over 4 million accounts. You get automated inbox placement tests and a design that focuses on deliverability. The SISR system and campaign isolation keep your emails safe. You can set up campaigns quickly and reach more leads.

Pros:

• Unlimited sending accounts for big campaigns

• Advanced personalization and automation tools

• Large warm-up network for better deliverability

• Fast rollout for email-first teams

Cons:

• Some features may seem hard if you are new to cold email marketing software

• Pricing starts higher than basic tools

Pricing

Instantly.ai starts at $37 per month. You get unlimited sending accounts and all main features. The platform costs less than many other cold email marketing software options. You do not pay per seat, so your whole team can use it. The warm-up network and deliverability engine are included with every plan.

Note: You can start fast and grow your cold email marketing software campaigns without extra costs for more accounts.

Best For

Instantly.ai is best for sales teams that want to send lots of emails and keep deliverability high. If you need cold email marketing software for big outreach, this tool is a good fit. Agencies, startups, and growing businesses use Instantly.ai to reach more leads. You can personalize every message and automate follow-ups. If you want the best cold email marketing software for scaling campaigns and keeping emails out of spam, Instantly.ai is a strong choice.

Snov.io

Features

If you want a tool that does more than just send emails, Snov.io gives you a lot to work with. You get a built-in CRM, an email finder, and a deliverability toolkit. The platform helps you find leads, check if emails are real, and track your results. You can set up drip campaigns and automate your follow-ups. Snov.io also gives you advanced analytics, so you always know how your cold email marketing software campaigns perform. You can connect it with your favorite CRM and use automation to save time. This makes your outreach smoother and helps you close more deals.

Pros and Cons

Snov.io works for many types of teams. You can use it if you are just starting out or if you run a big company. Here’s why people like it:

• Startups can build a customer base from scratch.

• B2B companies can target decision-makers and close deals.

• Marketing agencies can manage many client campaigns.

• Sales teams can streamline prospecting and outreach.

• SaaS companies can find and nurture high-quality leads.

Snov.io boosts productivity and helps you get better results from your cold email marketing software. Still, you might find the interface a bit busy if you are new. Some features need credits, so you have to keep an eye on your usage.

Pricing

Snov.io offers flexible plans for every team size. You can start with a free plan if you want to try basic email search and validation. The Starter Plan costs $39 per month and gives you 1,000 credits for drip campaigns and verification. The Pro Plan is $99 per month and adds advanced automation and faster support. If you need more, you can ask for a custom plan with tailored features.

You get email verification, automation tools, CRM integration, and flexible subscriptions with every plan. This makes Snov.io a strong choice for cold email marketing software.

Best For

You should try Snov.io if you want cold email marketing software that grows with your team. It fits startups, agencies, and big sales teams. You can use it to find leads, automate outreach, and track results. If you want the best cold email marketing software for building lists, running campaigns, and closing deals, Snov.io gives you the tools you need.

Saleshandy

Features

Saleshandy helps you run cold email marketing software campaigns easily. You can set up email sequences that send messages by themselves. The platform lets you make each email personal with spintax, merge tags, and liquid syntax. You can use conditional workflows, so emails change if people reply or click links. Saleshandy can stop or change follow-ups when someone responds. You get keyword triggers and delays to send follow-ups at the right time. The dashboard is simple, so you can manage everything in one spot.

You can add as many email accounts as you want. This helps you reach more people and grow your cold email marketing software as your business gets bigger.

Pros and Cons

You might wonder if Saleshandy is good for your team. Here are things people like and some things to think about:

• Many users say Saleshandy is very easy to use.

• The price is good for small teams and those growing.

• Customer support answers fast and helps a lot.

• You can trust Saleshandy to help with your campaigns.

• Some people want better reporting features.

• The platform is for email only, so you may need other tools for calls or social media.

"A must-have for outreach. It has everything you need to help your business grow." – Cong Nguyen, Founder & CEO, Synodus

Pricing

Saleshandy is not expensive. The basic plan costs $24 each month. You get unlimited email accounts, automated follow-ups, and all main personalization tools. Higher plans give you better analytics and faster support. You can try Saleshandy for free before you pay.

You can start with a small plan and upgrade later if you need more from your cold email marketing software.

Best For

Saleshandy is great for sales teams, agencies, and anyone who wants to send lots of emails. If you want strong personalization, this tool is a smart choice. You can use it if you are new or if you run big campaigns. The platform helps you grow your outreach and keeps things simple.

Apollo.io

Features

Apollo.io helps you do more than send emails. You can connect it with CRMs like Salesforce and HubSpot. This makes syncing leads and activities easy. You can reach people by email, phone, or LinkedIn. The platform uses AI to help build lists and write emails. You can track your campaigns with reports and A/B testing. Apollo.io lets you set up automation, but you need to map fields and fix sync errors. You get alerts when someone opens, clicks, or replies to your messages.

Tip: Use segmentation tools to find the best leads. Automate your outreach across different channels.

Pros and Cons

Apollo.io helps you run strong cold email marketing software campaigns. You can use segmentation tools to focus on leads who want to buy. The platform automates outreach by email, phone, and LinkedIn. You get alerts when someone interacts with your message. Apollo.io connects with power dialers, so you can make more calls and follow up faster. Your team stays organized with updates and call logs. Managers can see how everyone is doing and help improve strategies.

Pros:

• Automates outreach across email, phone, and LinkedIn

• Connects with CRMs and power dialers for better workflow

• Tracks engagement in real time

• Helps teams stay organized and avoid mistakes

Cons:

• Automation setup takes time

• Manual management needed for some channels

Pricing

Apollo.io has flexible plans for cold email marketing software. The Free plan lets you try basic features. The Basic plan starts at $49 per user each month. You get more contacts, advanced reporting, and CRM integrations. The Professional plan costs $99 per user each month. This plan adds more automation, better analytics, and priority support. You can choose the plan that fits your team size and outreach goals.

Note: You can start with the free plan. Upgrade as your cold email marketing software needs grow.

Best For

Apollo.io is best for sales teams that want advanced outreach. If you need to reach leads by email, phone, and LinkedIn, this tool helps you do it all. You can automate campaigns, track results, and keep your team organized. Agencies, big sales teams, and anyone who wants strong integration and reporting will find Apollo.io a good fit.

Emailchaser

Features

You want cold email marketing software that helps you find leads fast. Emailchaser gives you tools to search for verified email addresses. You can use the built-in email finder to get contact details for your outreach. The platform lets you send emails right from your dashboard. You can track opens and replies. You also get templates to help you write messages quickly. If you want to organize your leads, Emailchaser has a simple contact manager. You can set up follow-ups so you never miss a chance to connect.

• Email finder for verified contacts

• Built-in sending and tracking

• Ready-to-use templates

• Contact manager for easy organization

• Automated follow-ups

Tip: Use the email finder to build your list before you start your campaign.

Pros and Cons

You might wonder if Emailchaser is the right cold email marketing software for your team. Here are some things you may like and some things to think about.

Pros:

• Easy to use for beginners

• Fast email search and verification

• Simple dashboard for sending and tracking

• Good for small teams or solo users

Cons:

• Fewer advanced features than some other cold email marketing software

• Limited integrations with other tools

• Not ideal for large sales teams

Pricing

Emailchaser keeps things simple. You pay $49 each month for the main plan. This gives you access to the email finder, sending tools, and basic tracking. If you want more searches or extra features, you can upgrade to higher plans. There is no free plan, but you can try it with a short demo.

Note: Pick the plan that matches your outreach needs and budget.

Best For

You should try Emailchaser if you want cold email marketing software that is easy to use. It works well for small businesses, solo founders, and anyone starting with cold outreach. If you need the best cold email marketing software for finding leads and sending simple campaigns, Emailchaser is a smart choice. You can use it to boost your sales and keep your outreach organized.

Outreach Magic

Features

You want cold email marketing software that makes your outreach easy. Outreach Magic gives you smart tools for sending emails and following up with leads. You can set up automated campaigns that run by themselves. The platform helps you personalize each message with merge tags. You get a built-in email verifier, so you only send to real addresses. Outreach Magic tracks opens, clicks, and replies. You see all your results in a simple dashboard.

• Automated email campaigns

• Personalization with merge tags

• Built-in email verification

• Real-time tracking for opens and replies

• Easy-to-use dashboard

Tip: Use the email verifier before you start your campaign. This helps you reach more leads and keeps your sender reputation strong.

Pros and Cons

Outreach Magic helps you save time and reach more people. You can set up campaigns fast. The platform makes it easy to follow up with leads. You get good tracking tools. Some users say the interface feels simple, which is great if you are new to cold email marketing software. If you want advanced reporting or integrations, you may need another tool.

Pros:

• Fast campaign setup

• Simple dashboard

• Good for beginners

Cons:

• Limited advanced features

• Fewer integrations than other cold email marketing software

Pricing

Outreach Magic keeps pricing simple. The Starter plan costs $29 per month. You get all main features, including unlimited campaigns and email verification. The Pro plan is $59 per month. This plan adds priority support and more tracking options. You can try Outreach Magic with a free demo.

Note: Pick the plan that matches your outreach goals and team size.

Best For

Outreach Magic works well for small businesses and solo founders. If you want cold email marketing software that is easy to use, this tool is a smart choice. You can run sales campaigns, follow up with leads, and track results. Outreach Magic helps you get started fast and grow your outreach.

Unify

Features

Unify gives you a simple way to manage your cold email marketing software campaigns. You can send emails from different accounts at the same time. The platform helps you keep your messages organized. You get tools for tracking opens, clicks, and replies. Unify lets you set up automated follow-ups, so you never forget to reach out again. You can use templates to save time when writing new emails. The dashboard shows you all your results in one place. If you want to connect with your CRM, Unify makes it easy.

Tip: Use Unify’s templates to speed up your cold email marketing software setup. You can focus on talking to leads instead of writing every message from scratch.

Pros and Cons

Unify helps you run cold email marketing software campaigns without stress. You get a clean dashboard that is easy to use. The platform works well for small teams and solo founders. You can track your results and see what works best. Some users say Unify does not have as many advanced features as other tools. If you want deep analytics or lots of integrations, you might need another cold email marketing software.

Pros:

• Simple dashboard

• Easy automation for follow-ups

• Good for small teams

Cons:

• Fewer advanced features

• Limited integrations

Pricing

Unify keeps pricing clear. The Starter plan costs $29 each month. You get all main cold email marketing software features, including unlimited campaigns and basic tracking. The Pro plan is $59 per month. This plan adds priority support and more analytics. You can try Unify with a free demo before you pay.

Best For

Unify works best for small businesses and solo founders who want cold email marketing software that is easy to use. If you want to start your sales outreach quickly, this tool helps you get going. You can run campaigns, follow up with leads, and see your results. If you want the best cold email marketing software for simple outreach and tracking, Unify is a smart choice.

Mixmax

Features

Mixmax gives you a lot of tools to make your cold email marketing software work better. You can schedule emails, set reminders, and track every message. The platform lets you use templates, so you do not have to write the same email over and over. You can add polls and surveys to your emails. This helps you get feedback from leads. Mixmax also connects with Gmail and other tools. You can see when someone opens your email or clicks a link.

Want to save time? Use Mixmax’s automation to send follow-ups without thinking about it.

Pros and Cons

You get many benefits when you use Mixmax for cold email marketing software. The automation features help you reach more leads. You can personalize emails for each person. The tracking tools show you what works and what does not. Mixmax makes it easy to work with your team. You can share templates and see everyone’s results.

Pros:

• Easy automation for follow-ups

• Real-time tracking for opens and clicks

• Team collaboration tools

• Integrates with Gmail and Salesforce

Cons:

• Some advanced features cost extra

• The dashboard can feel busy if you are new

• Limited options for non-Gmail users

Pricing

Mixmax offers different plans for cold email marketing software. The Starter plan costs $29 per user each month. You get basic automation, templates, and tracking. The Growth plan is $49 per user each month. This plan adds more automation and reporting. The Enterprise plan gives you custom features and support. You need to contact Mixmax for a quote.

You can try Mixmax for free before you buy. This helps you see if it is the best cold email marketing software for your sales team.

Best For

Mixmax works best for sales teams that want to use cold email marketing software with strong automation. If you want to track every email and work with your team, Mixmax is a smart choice. You can use it to send campaigns, follow up with leads, and see results fast. Mixmax helps you stay organized and reach your goals.

Choosing the Best Cold Email Software

Team Size and Budget

You need cold email marketing software that matches your team and budget. Small teams want simple tools that are easy to set up and cheap. Large teams look for more features and unlimited accounts. Check the price and see what each plan gives you. Some platforms let you send emails from many accounts without extra cost. Others make you pay more for extra users or advanced campaign features. Use this table to compare what matters most:

Sales Goals and Outreach

Think about your goals before picking cold email marketing software. Do you want to find new leads, keep in touch, or make sales? Some tools help you run strong campaigns with good automation and personalization. Others focus on reaching out and tracking leads. If you want to grow sales, choose a platform that helps you manage campaigns and follow up with leads. Automation saves time and keeps your outreach steady.

A key factor for success is using a tool that focuses on deliverability. If your emails do not get delivered, even great messages can end up in spam.

Integration and Usability

Easy integration helps cold email marketing software work better for your team. You want a platform that connects with your CRM and other tools. This makes it easier to track leads and manage outreach in one place. Look for software that is simple and has a clear dashboard. Quick setup means you can start sending emails fast. Good cold email software should have helpful support and easy-to-read analytics. This helps you improve your campaigns and get better results.

• When you pick cold email marketing software, look for:

  • Good deliverability and spam protection

  • Automation for follow-ups

  • Personalization choices

  • Analytics to track how you do

  • Integration with your favorite tools

Email Outreach Best Practices

Deliverability Tips

You want your emails to go to the inbox, not spam. Pick cold email marketing software that keeps your sender reputation safe. Always check your email lists before you send anything. This helps you stop bounces and keeps your domain safe. Warm up your inboxes with automation tools. Send emails from more than one account. This helps more emails get delivered and lets you reach more leads. If your tool lets you, use a custom tracking domain. Watch your results and change your plan to do better.

Pro Tip: Clean your list often. Take out bad addresses to keep your cold email campaigns working well.

Personalization

People like emails that feel personal. Use cold email marketing software that lets you add names, company info, or even pictures. Personal messages get more attention and help your outreach stand out. Try sending special messages to each group of leads. When you use personalization, your emails feel real. This helps you build trust and get more replies. Personalized emails can turn a simple message into a winning cold email campaign.

• Add the person’s name and company.

• Talk about something special about their business.

• Use dynamic fields for more details.

Compliance

You must follow the rules when you send cold emails. Good cold email tools help you stay within the law. Always give people a way to unsubscribe easily. Follow privacy laws like GDPR and CAN-SPAM. Only send emails to people who might want what you offer. Cold email marketing software often has tools to help you follow the rules. Use these features to keep your business safe and your outreach strong.

Stay compliant to protect your sales and lead generation efforts.

Choosing the best cold email tool can change your sales results in 2025. You want a platform that helps you reach more leads and keeps your emails out of spam. Mails.ai gives you AI-powered emails, unlimited accounts, dual warmup, inbox rotation, free verification, and strong deliverability. You save time and get better results. Ready to boost your outreach?

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FAQ

What is a cold email tool?

A cold email tool helps you send emails to people you do not know yet. You can use it to find leads, send messages, and track replies. These tools make your outreach faster and easier.

How do I improve my email deliverability?

You should warm up your inbox, verify your email list, and avoid spammy words. Use inbox rotation if your tool offers it. Always check your results and adjust your approach for better inbox placement.

Can I use more than one email account?

Yes! Many cold email tools, like Mails.ai, let you connect unlimited email accounts. This helps you send more emails and keeps your sender reputation safe.

Do I need to follow any rules when sending cold emails?

You must follow laws like CAN-SPAM and GDPR. Always add an unsubscribe link and use real sender information. Respect opt-outs to keep your outreach legal and trusted.

What features should I look for in a cold email tool?

Look for these features:

• Email verification

• Automated follow-ups

• Personalization options

• Analytics and reporting

• Good deliverability tools

Tip: Pick a tool that fits your team size and sales goals.